Exceed your customers’ expectations

To exceed rising customer and employee expectations, you need an insight-driven approach. IBM unlocks the value of your data and responsibly applies AI to make employee workflows more efficient and customer relationships more human.

Connect customer experience to business value at scale

Improve customer service with IBM Watson in your contact center

AI-powered assistants make your contact center more responsive and agents more productive — reducing costs, risk and customer wait times.

Bridge the personalization gap to grow your business

Companies need to develop seamless personalized experiences to more successfully capture and retain customers' attention.

Discover how leaders deliver customer experiences with Salesforce

More than 2,000 global customers share strategies and lessons learned from innovating on Salesforce in our The State of Salesforce report.

Discover six leading practices to activate enterprise experience

Great customer experiences happen when employees are empowered to create and deliver them. Our research reveals six practices of leading organizations to activate their CX North Star and grow customer trust and business results.

What we do

Make your contact center more resilient with industry-leading AI

Arm customers and agents with AI-infused solutions designed to make your business more productive — anytime, anywhere. IBM Watson Assistant is the smarter AI assistant platform for your contact center.

Man working in office with bicycles on the wall

Create personal and engaging experiences for everyone, everywhere

IBM business designers apply design thinking to keep people at the center of your experience strategy. Together, we imagine the experiences of the future and co-create customer and employee experiences that instill trust — from discovery to purchase and beyond.


Digital Business Strategy

Develop an enterprise-wide roadmap to harness exponential technologies and respond to constant market change. Unleash the power of market-making platforms and establish a new strategy for creating value — fueled by data, taking advantage of technologies at scale and leveraging the organization’s differentiating expertise and capabilities.

IBM Watson

Build a full-service AI assistant platform that your customers and employees will want to use. Seamlessly automate tasks to allow your teams to focus on higher value work. Bring Watson Assistant to your data, no matter what cloud it lives on. Embed it within any channel — voice or web — and ensure you meet your customers and employees where they are.

Intelligent Workflows

Create intelligent workflows that pair data and emerging technologies to empower your employees’ experiences.

IBM Garage

IBM Garage brings teams together to co-create across disciplines, enabling the organization to move faster, work smarter and drive innovation.

Experience Strategy and Design

Design human-centered experiences powered by data and technology. The authentic enterprise experience is brought to life in the daily interactions your brand has with its customers, partners and employees. Our comprehensive experience strategy syncs your brand purpose and human insights with the right technologies to enable the enterprise. 

Salesforce Consulting Services

Bluewolf, an IBM Company, helps clients quickly launch and continuously innovate Salesforce solutions for differentiated customer experiences.

Adobe Consulting

Create, manage and optimize customer experiences that scale. Don't waste your time stitching together different marketing platforms and data sets. Allow us to systematically review your current technology stack, evaluate your experience vision against platform capabilities and deliver a comprehensive reference architecture just for you.

Royal Bank of Scotland (RBS) leverages IBM Watson to ease home buying

In the mortgage industry, change is constant. Banks are tasked to access and apply accurate policy information to each customer’s unique needs in real time. IBM and RBS co-created a smarter AI-powered solution that empowers contact center agents with real-time information and ultimately makes home buying easier for customers.

Customer and employee experience stories


Personalizing the driving experience with tailored offers.

Amica Mutual Insurance Company

Revolutionizing how insurance claims are processed in the field.


Transforming customer service with IBM Watson.

Take the next step

Digital experience assessment

Request an AI-based review of your digital experiences and receive go forward recommendations. IBM will analyze your brand’s experience across multiple channels to uncover opportunities to create a more differentiated, user-friendly brand experience.

¹State of Connected Customer report, Salesforce