- Understanding how customers are reacting to and acting on information is difficult.
- Creating the right offers for the right channels is challenging.
- Spending too much time wrangling data and scripting the information flow inhibits efficiency and innovation.
From data preparation to applying machine learning algorithms, SPSS Modeler enables new ways of exploiting information. Now you can confidently create new offers, drive channel performance and optimize business processes for optimum team productivity.
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