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Scuderia Ferrari HP and IBM built a new digital destination for F1’s expanding fan base and gained a 2x increase in daily active users and a 35% increase in average time spent in-app.

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The USTA and IBM harness technology to drive fan engagement with efficiency, flexibility and innovation, creating world-class digital experiences for more than 14 million fans around the globe.

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IBM and UFC delivers faster, smarter and more engaging content with AI-powered insights—achieving a 3x estimated increase in insight volume and a 40% estimated reduction in query generation time.

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