This five-step guide is designed to help you navigate the full partner journey, from onboarding to contracting, through skilling and going-to-market.
After registering for IBM Partner Plus, the first step in your journey is familiarizing yourself with the partner portal. Ensure that you review the user guide, complete your profile, and take the integrity training course to set you up for the next step: signing a contract.
IBM Partner Plus is anchored around simplicity and transparency in everything we do. That’s why we’ve aligned our tools, resources and growth initiatives to help you reach customers, educate you through rich content, and provide growth-based financial incentives for you to be profitable.
A program designed to enable value-added resellers (VARs) and systems integrators (SIs) sell IBM hardware and software.
IBM Partner Plus equips partners with leading technology, a demand engine and learning opportunities to help them sharpen their expertise, expand their reach and grow their business.
Partners who sell with IBM have the option to sign a BPA, which authorizes them to market IBM infrastructure, software and services.
Partners who sell with IBM have the option to sign a CMR, which allows them to sell through digital marketplaces and provide those benefits to their clients.
A program designed to help independent software vendors (ISVs), original equipment manufacturers (OEMs), and managed service providers (MSPs) to embed IBM technology into their commercial solutions.
IBM Partner Plus equips partners with tools that allow them to accelerate creating, promoting and selling their commercial solutions.
Partners who build their solutions with IBM technology have the option to sign an ESA, which authorizes them to purchase IBM products from IBM or an IBM ESA Tech Broker.
A program designed to enable systems integrators and consultancies to help clients accelerate the adoption of AI and hybrid cloud technology by becoming a trusted expert in IBM technology.
IBM Partner Plus recognizes service provider partners with dedicated local resources and access to cocreation support for the development of service offerings to grow their business.
Partners offering services using IBM technology can sign the SBPA that incentivizes them to promote IBM technology in buying decisions with end customers through their offerings.
As a business partner selling IBM technology, get access to resources on how to position IBM offerings in today’s market and articulate how IBM solutions solve business problems.
The Software Access Catalog is an exclusive collection of IBM software that allows partners to learn, develop, test and create proof of concepts—at no cost.
Partner technical enablement guides provide partners with focused learning guides that help accelerate a business partner's learning and adoption.
Learn, sell and market IBM solutions with key insights and assets, for use across the sales cycle.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
As a partner building with IBM technology, you get access to resources to test IBM technology and understand how it can enhance your commercial solutions.
The Software Access Catalog is an exclusive collection of IBM software that allows partners to learn, develop, test and create proof of concepts—at no cost.
Cloud credits let partners evaluate IBM technology, such as IBM watsonx™, to test integrations with their commercial solutions.
The IBM Digital Self-Serve Co-Create Experience (DSCE) allows partners to discover and try IBM's AI portfolio.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
As a partner building advisory services around IBM technology, get access to resources on how to position IBM offerings in today’s market and articulate how IBM solutions solve business problems.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
Learning paths provide an organized, role-based set of prescriptive learning experiences to prepare for a specialty or certification.
Learn, sell and market IBM solutions with key insights and assets, for use across the sales cycle.
Partner technical enablement guides provide partners with focused learning guides that help accelerate a business partner's learning and adoption.
Resources that enable you to quickly start selling IBM technology.
Accelerate your business with enhanced demand generation programs: My Digital Marketing, Partner marketing kits, Co-marketing and more.
The Partner Plus incentives guide provides business partners with predictability of earnings and incentives by transaction.
The IBM prospecting guide outlines guidance on prospecting, having conversations with potential clients, identifying pain points, and winning deals.
Partner activation kits are an end-to-end guide for building practice and selling product-led growth offerings.
Resources that help you promote your solutions built with IBM technology.
The General Availability is a process that confirms a partner has completed building their solution with embedded IBM technology and their solution is now market-ready.
IBM Partner Plus Directory and IBM Cloud® Catalog are two important resources that help business partners promote and amplify their solutions for visibility and awareness.
Benefit from go-to-market assets and marketing benefits that help bring new Generally Available (GA) solutions embedding IBM technology to market faster.
Take advantage of the IBM Co‑sell Program, a channel neutral sales environment that enables collaboration with IBM teams to co sell your solutions enhanced with IBM technology.
Resources that help you position yourself as trusted advisors for IBM technology.
IBM Sales Plays outline IBM’s go-to-market strategy by aligning sales motions with clients’ most pressing needs and provide a prescriptive sales path with highly curated assets and best practices.
Service Technical Asset Co-creation (STAC) supports service partners in creating reusable assets around IBM technology for pre-sales engagements.
Service Solution Accelerator enables service partners to create new services offerings and reusable assets using IBM technology-based solutions or managed services.
Accelerate your business with enhanced demand generation programs: My Digital Marketing, Partner marketing kits, Co-marketing and more.
Great job reviewing the guide. Bookmark this page as a reference as you progress through your journey.
Follow us for more news and updates about IBM Partner Plus.
Stay up-to-date about the program by subscribing to our partner communications.
After registering for IBM Partner Plus, the first step in your journey is familiarizing yourself with the partner portal. Ensure that you review the user guide, complete your profile, and take the integrity training course to set you up for the next step: signing a contract.
IBM Partner Plus is anchored around simplicity and transparency in everything we do. That’s why we’ve aligned our tools, resources and growth initiatives to help you reach customers, educate you through rich content, and provide growth-based financial incentives for you to be profitable.
A program designed to enable value-added resellers (VARs) and systems integrators (SIs) sell IBM hardware and software.
IBM Partner Plus equips partners with leading technology, a demand engine and learning opportunities to help them sharpen their expertise, expand their reach and grow their business.
Partners who sell with IBM have the option to sign a BPA, which authorizes them to market IBM infrastructure, software and services.
Partners who sell with IBM have the option to sign a CMR, which allows them to sell through digital marketplaces and provide those benefits to their clients.
A program designed to help independent software vendors (ISVs), original equipment manufacturers (OEMs), and managed service providers (MSPs) to embed IBM technology into their commercial solutions.
IBM Partner Plus equips partners with tools that allow them to accelerate creating, promoting and selling their commercial solutions.
Partners who build their solutions with IBM technology have the option to sign an ESA, which authorizes them to purchase IBM products from IBM or an IBM ESA Tech Broker.
A program designed to enable systems integrators and consultancies to help clients accelerate the adoption of AI and hybrid cloud technology by becoming a trusted expert in IBM technology.
IBM Partner Plus recognizes service provider partners with dedicated local resources and access to cocreation support for the development of service offerings to grow their business.
Partners offering services using IBM technology can sign the SBPA that incentivizes them to promote IBM technology in buying decisions with end customers through their offerings.
As a business partner selling IBM technology, get access to resources on how to position IBM offerings in today’s market and articulate how IBM solutions solve business problems.
The Software Access Catalog is an exclusive collection of IBM software that allows partners to learn, develop, test and create proof of concepts—at no cost.
Partner technical enablement guides provide partners with focused learning guides that help accelerate a business partner's learning and adoption.
Learn, sell and market IBM solutions with key insights and assets, for use across the sales cycle.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
As a partner building with IBM technology, you get access to resources to test IBM technology and understand how it can enhance your commercial solutions.
The Software Access Catalog is an exclusive collection of IBM software that allows partners to learn, develop, test and create proof of concepts—at no cost.
Cloud credits let partners evaluate IBM technology, such as IBM watsonx™, to test integrations with their commercial solutions.
The IBM Digital Self-Serve Co-Create Experience (DSCE) allows partners to discover and try IBM's AI portfolio.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
As a partner building advisory services around IBM technology, get access to resources on how to position IBM offerings in today’s market and articulate how IBM solutions solve business problems.
IBM Partner Plus Learning Hub allows partners to earn proficiency badges to tier up, receive incentives, and leverage practitioner advanced badges to find training focused on post-sales deployment.
Learning paths provide an organized, role-based set of prescriptive learning experiences to prepare for a specialty or certification.
Learn, sell and market IBM solutions with key insights and assets, for use across the sales cycle.
Partner technical enablement guides provide partners with focused learning guides that help accelerate a business partner's learning and adoption.
Resources that enable you to quickly start selling IBM technology.
Accelerate your business with enhanced demand generation programs: My Digital Marketing, Partner marketing kits, Co-marketing and more.
The Partner Plus incentives guide provides business partners with predictability of earnings and incentives by transaction.
The IBM prospecting guide outlines guidance on prospecting, having conversations with potential clients, identifying pain points, and winning deals.
Partner activation kits are an end-to-end guide for building practice and selling product-led growth offerings.
Resources that help you promote your solutions built with IBM technology.
The General Availability is a process that confirms a partner has completed building their solution with embedded IBM technology and their solution is now market-ready.
IBM Partner Plus Directory and IBM Cloud® Catalog are two important resources that help business partners promote and amplify their solutions for visibility and awareness.
Benefit from go-to-market assets and marketing benefits that help bring new Generally Available (GA) solutions embedding IBM technology to market faster.
Take advantage of the IBM Co‑sell Program, a channel neutral sales environment that enables collaboration with IBM teams to co sell your solutions enhanced with IBM technology.
Resources that help you position yourself as trusted advisors for IBM technology.
IBM Sales Plays outline IBM’s go-to-market strategy by aligning sales motions with clients’ most pressing needs and provide a prescriptive sales path with highly curated assets and best practices.
Service Technical Asset Co-creation (STAC) supports service partners in creating reusable assets around IBM technology for pre-sales engagements.
Service Solution Accelerator enables service partners to create new services offerings and reusable assets using IBM technology-based solutions or managed services.
Accelerate your business with enhanced demand generation programs: My Digital Marketing, Partner marketing kits, Co-marketing and more.
Great job reviewing the guide. Bookmark this page as a reference as you progress through your journey.
Follow us for more news and updates about IBM Partner Plus.
Stay up-to-date about the program by subscribing to our partner communications.