Learn why IBM was named a Market Leader in the Integrated Planning & Analytics report from BARC Research.
As customer needs and preferences change, so do marketing plans. But large volumes of data, siloed systems and manual data aggregation can slow down analysis cycles. IBM® Planning Analytics with Watson accelerates marketing planning and allows marketers to pivot in real time to adjust plans, campaigns and tactics.
Automate manual processes, unite silos across the business, and create a single source of truth. Create models that predict potential ROI or improve forecast accuracy, see the impact of decisions before making them, identify trends and better understand what is driving customer demand and campaign performance.
Can you relate to these marketing dilemmas?
Planning solutions for marketing
Ensure visibility into your marketing spend and allocate and reallocate resources based on performance or demand. Track results on multiple dimensions by campaign, channel, business unit and more to compare budget to actual spending.
Create more accurate revenue plans and forecasts based on historical sales data, marketing performance metrics and predictive analytics. Ensure marketing performance achieves business objectives.
Track and analyze campaigns in real time to understand performance against targets and make ongoing adjustments. Perform deep granular analysis to understand buying behaviors and customer churn.
Try Planning Analytics with Watson at no cost for 30 days
Create multidimensional plans, budgets and forecasts.
Interactive dashboards and enterprise reports – Up to five users can join the same trial instance.
Explore prebuilt planning solutions by industry and use cases.
Hear from the analysts
What our customers are saying
We can design marketing plans that bring more people to stores to buy our products.
IBM Planning Analytics [with Watson] helps us drill down into sales performance. Using this information, we can optimize our production and marketing decisions to get the biggest returns, helping us drive up our profits.
Our reporting processes are at least 50 percent faster now, which has a real positive impact on the way we do business.