Great mobile apps in an omnichannel world
Make your mobile app the one customers love to use
Global mobile app revenues are expected to grow to US$76 billion in 2017. To win the battle for mobile mindshare, leaders are investing in new ways to empower consumers to engage on their own terms. Success is gauged by the ability to effectively monetize mobile interactions by deepening customer relationships and orchestrating the customer journey with a powerful mobile engagement platform.
Design intuitive experiences that work
Deliver highly personalized interactions
10 tips for getting started with mobile app push notifications
Localize offers with adaptive app content
5 ways to optimize your mobile applications with IBM Mobile Behavior Analysis
Design and automate integrated mobile marketing
Your customer’s journey is not linear, and the mobile app is one touchpoint among many. Leverage marketing cloud capabilities to create a seamless customer experience across channels.
Increase revenue with better mobile engagement
Easily design and execute cross-channel experiences that make your customers ask for more
Using a modern mainframe to create a more secure online banking system.
Powerful algorithms analyze a range of driving parameters, all captured by an app, to score drivers on safety and provide back-end data integration.
Media and entertainment
Using IBM Cloudant Dedicated Cluster as its new data layer, RunKeeper gains a database-as-a-service solution running on an elastic and highly scalable global cloud.
Media and entertainment
Using analytics, mobile, and social technologies to engage and retain a growing global fan base
Great Mobile Apps in an Omnichannel World
Listen closely to consumers so you can meet and exceed their expectations – and then reap the financial rewards.
Mobile: Design to succeed or designed to fail
If you want your brand to survive, you don't have a choice: design has to be purposeful from the start.
The Marketer’s Guide to Mobile Engagement: Strategies, tools and tactics to increase your mobile effectiveness
Best practices to help you produce more value for your customers, build brand loyalty, and drive increased revenue.
Five ways to optimize your mobile applications with IBM Mobile Behavior Analytics
How to gain actionable insights into online behaviors so you can optimize every mobile site and application.
IBM Mobile Push Notifications − Bluemix trial
A mobile campaign solution for marketers to send targeted messages or service alerts to keep their app users engaged.
Mobile App Content Manager
Gives you the flexibility to create, segment, and publish content without a development cycle. Quickly respond to market and business requirements.
Loyalty Mobile App Accelerator
Designed by PointSource on IBM MobileFirst Platform, to quickly develop a loyalty app with the features needed to foster lasting relationships.
IBM Marketing Cloud
A cloud-based digital marketing platform that provides email marketing, lead management, and mobile engagement solutions.