Build brand loyalty through consistency

Transform your organization through personalization in retail to deliver a unified and enhanced brand experience across all customer touchpoints.

Optimize personalization 

Leverage better insights with big analytics in retail to create personalized experiences that clearly deliver on intent by linking, optimizing and integrating all your apps.

Design delightful customer experiences

Differentiate your business through digital reinvention. Utilize existing technology to build and deliver an exceptional retail customer experience.

Success stories

Groupe Casino

Reimagines the store experience with IBM technology for today’s tech-savvy consumers.


Helps deepen its consumer brand connection across all channels with IBM iX®.


Using AI and weather data to help consumers color their world.

Is your customer experience ready to digitally transform?

Take a quick appraisal to evaluate where your retail experience is on its transformation journey and see potential next steps.

Learn more

To explore technology solutions that can help enhance your retail customer experience, contact an IBM customer engagement expert today.