Home AI Customer Service AI for customer service
Combining top technology with AI experience to create exceptional customer service.
Discover watsonx Assistant AI strategy from the experts
Speech balloons indicating multiple customer service conversations

Build the AI enterprise with IBM + Salesforce at Dreamforce 2024

Join IBM for engaging sessions, dynamic discussions and solution showcases that help businesses improve their customer experiences.  

Explore more
Your customers don't just want to chat

They want actions and answers.

No one wants to have to contact support, but when they do, a poor customer service experience can make a bad situation even worse. That’s why exceptional support is no longer just a priority, it’s a must. Your customers expect you to deliver faster, smarter and more personalized experiences regardless of whether they call, visit a website, or use an app. IBM empowers customers and employees alike with AI strategy and technology that are tailored, automated, and integrated into core customer service workflows. Enhance your customer support and increase agent productivity while prioritizing personalization and data security, leading to happier customers, reduced costs and more revenue.

Put AI to work in customer service.
What's new: Report

Download the Forrester TEI Study 2023

AI in Action Podcast

Save people from screaming “representative”

How to put AI to work in customer service AI assistants built for customer service workflows

Respond faster, automate repetitive tasks, and simplify self-service with IBM AI assistants designed for your enterprise’s needs. With watsonx Assistant and our open-source watsonx.ai platform, you can use your preferred AI models and pre-built integrations to connect to top customer service tools including Salesforce and Zendesk.

Turn AI strategy into ROI reality

It’s time to move from pilots to production and finding a partner with experience in AI success is essential. Design, scale and accelerate time to value for AI with the evidence-driven, scientific approach of the world’s only major global consultancy that sits inside a technology company. Use your existing technology investments to expand AI capabilities and transform contact centers into profit generators.

Use enterprise data to tailor trustworthy AI, wherever it resides

For a competitive advantage, leaders must leverage existing proprietary data from their enterprise. IBM watsonx.governance was built to help you direct, manage and monitor the AI activities of your organization. Securely integrate data from across your business into Salesforce or another AI platform of your choice to enable unmatched customer service.

Empower your agents and satisfy customers with an AI strategy built for your business with IBM Consulting and watsonx Assistant.
Customer service use cases Enhance customer service with AI-powered chatbots

Build and deploy generative AI chatbots that understand complex customer queries, enable customer self-service and scale conversational AI across all channels and touchpoints with seamless integration to your back-end systems.

Transform your contact center with voice assistance

An intelligent gen AI voice assistant can manage repetitive contact center interactions over the phone, improving containment, delighting callers and driving contact center efficiency.

Empower your agents with insights and improve conversation quality

AI can automate repetitive requests that eat up valuable time and help agents solve complex customer problems.

Case studies Taking the pain out of purchasing a home

Increasing customer loyalty by 20%—How NatWest Group and IBM created “Marge,” an AI-powered platform that provides real-time digital mortgage support with watsonx Assistant.

Read more
Tearing down silos to deliver better city services

Combining data and capabilities from 6 agencies into one ‘multi-chatbot’—How The City of Helsinki and IBM built faster, more flexible experiences for citizens.

Read more
One platform, one source of truth, one IBM

Reducing resolution time by 26%—How Salesforce and watsonx Assistant combined forces to unite IBM’s client, partner and employee experiences.

Read more
Ready to reimagine customer service with AI?

See the customer experience issues you can solve with watsonx Assistant

Get started with a strategy session Book a live demo