IBM at LEAP 2026

IBM: the catalyst to help organizations move beyond AI pilots into proven business value.

As Saudi Arabia accelerates Vision 2030 and AI ambitions, organizations are looking beyond experimentation to deliver measurable business outcomes. At LEAP 2026, IBM and our Partners showcase how enterprises can move AI initiatives from pilot to production by combining AI agents, trusted data, intelligent automation, and hybrid cloud. As the partner of choice for Saudi and regional organizations, IBM aims to transform AI investments into scalable, secure, and business-ready solutions that drive productivity, innovation, and growth.

Ready to turn AI ambition into business impact?

Meet us and our Partners from August 31st to September 3rd by visiting the IBM stand or requesting a meeting with IBM executives and SMEs.

Take the first step and book a meeting with IBM at LEAP 2026 by contacting IBM Sales

Entrance to the IBM Innovation Studio area at Think 2026

Discover IBM at LEAP 2026

Step into the future with IBM and our Partners at stand H1 C50. Discover cutting-edge solutions, get hands-on with transformative technologies, and connect with the experts shaping tomorrow’s business landscape.

Ayman AlRashed, Regional VP, IBM, Saudi Arabia

IBM on Stage - Client Zero Keynote

Future of Work Stage, Sep 2nd at 1:30pm | In this session, you will find out how IBM acts as its own first client - deploying first is solutions internally, learning from real-world implementation, refining products based on operational insights, and translating those experiences into proven outcomes for customers.

IBM on Stage - IBM Bob Live Demo

Tech Arena, Sep 2nd at 5:10pm | In this live demonstration, you will see how IBM Bob: IBM's AI-powered development partner, can transform the entire Software Development Cycle, from requirements and coding, to testing, security, and operations with the power of Agentic AI.

Experience the IBM Stand at LEAP 2026

Step into the future with IBM and our Partners at stand H1 C50. Discover cutting-edge solutions, get hands-on with transformative experiences, and connect with the experts shaping tomorrow's business landscape.

AI in action with IBM

Cartoon robot with “Hi, I’m Bob” speech bubble in front of coding screens at a tech booth

IBM Bob: Your AI-Powered Development Partner

Accelerate software innovation with IBM Bob: the AI development partner that helps teams plan, build, test, secure, and modernize applications faster with built-in governance and control.

Experience the full power of IBM Bob: Get 40 Bobcoins for 30 days

IBM watsonx Orchestrate dashboard with “Create agents” menu and a search field containing “companies with more than 1 million emp”

Boost productivity with AI agents

The value of your AI agents depends on how well you can control and optimize them: get to the next level and scale your AI agents from a single control plane with IBM watsonx Orchestrate.

Book a live demo

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Digital Sovereignty

A major topic in Saudi Arabia and the Middle East: innovate with confidence while maintaining sovereignty across your data, AI, and technology landscape.

Find IBM digital sovereignty solutions

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IBM Consulting

Acclerate reinvention with IBM Consulting, combining trusted experise, industry insight, proven market-validated results and leading technology to drive lasting business transformation.

Go further with IBM Consulting

Meet the IBM Partners driving innovation in the IBM Stand at LEAP 2026

Saudi Business Machines

Saudi Business Machines (SBM) is a leading Saudi IT solutions provider, driving digital transformation across the Kingdom since 1981

As IBM’s exclusive General Marketing and Services Representative in Saudi Arabia, SBM combines global technology with local expertise.
We deliver innovative solutions across AI, cybersecurity, cloud, data, infrastructure, and enterprise technologies.
Through our global partnerships and deep local expertise, we help organizations innovate, transform, and grow.
Discover what’s next with SBM.

Unique SBM solutions you can find at LEAP

Sedra: Speech, language and a lifelike avatar in one modular platform for natural, multi-channel conversations (built with watsonx).
Maxera: One conversational interface that unifies asset, facility, HR, CRM and ERP systems across the enterprise (built with Maximo and watsonx).
Rabet: An end-to-end API platform connecting legacy, cloud and hybrid systems with secure, scalable connectivity (built with Cloud Pak for Integration).
Murasalat: A digital correspondence platform that streamlines incoming and outgoing communications, approvals, archiving and document workflows across the organization (built with Filenet and watsonx).

Find more about SBM

eSolutions Saudia

Since 1996, eSolutions has been a leading provider of Enterprise Asset Management and digital transformation solutions across the Middle East, with a strong and established presence in the Saudi Arabia market.

As an IBM Platinum Business Partner and one of the region’s most experienced IBM Maximo specialists, eSolutions has supported major organizations across Saudi Arabia in managing complex, mission-critical assets and improving operational performance. Over the past decade, we have delivered more than 110 IBM Maximo projects in KSA and 250+ projects in GCC across sectors including Government, Education, Infrastructure, Utilities, Oil & Gas, Transportation, Healthcare, and large Facilities.

eSolution expertise covers the full IBM Maximo lifecycle, including consulting, implementation, integration, upgrades, managed services, support, and migration to the IBM Maximo Application Suite. By combining deep local market knowledge with proven industry practices, eSolutions helps Saudi organizations improve asset reliability, reduce operational risk, optimize maintenance costs, and make smarter data-driven decisions.

Find more about eSolutions Saudia

iSolution

iSolution is a leading technology and digital transformation company helping public- and private-sector organizations across the MENA region modernize their operations, integrate complex technology environments, and accelerate innovation through cloud, data, AI, integration, and managed services.

Unique iSolution solutions you can find at LEAP:
UnifAi is an enterprise integration and API management platform that brings application integration, API lifecycle management, microservices orchestration, deployment automation, security, and monitoring into one unified, self-service environment. It helps organizations connect cloud, on-premises, SaaS, and legacy systems faster while simplifying deployment, governance, and scalability.

Find more about iSolution

Smarter Business, real-world results: discover how our clients are taking action

Riyadh Air

Riyadh Air, powered by IBM, designed its AI‑native operating model from the ground up, free from legacy systems and built for the demands of the digital era.

75 systems and over 1800 integrations bring every Riyadh Air domain into a unified flow of information

33M

Supporting 33M annual travellers, 200k job opportunities and 100+ destinations

Read the Client story

Blue Pearl

Blue Pearl modernized complex applications in as little as 3 days, automating code analysis, refactoring and testing while maintaining architectural integrity.

~90%

faster delivery, completing a full Java uplift in ~3days

+160

engineering hours preserved, eliminating manual refactoring and freeing teams for higher value work

Read the Client story

KAFD (King Abdullah Financial District)

IBM helped launch a centralized messaging platform ensuring alerts, consistent branding, and improved engagement and trust across KAFD's smart district ecosystem.

80%

decrease in integration time for new notifications

100%

brand consistency across channels

Read the Client story

Scuderia Ferrari HP

IBM is transforming Scuderia Ferrari HP’s Formula One data into a fully re-imagined digital experience for millions of fans around the world in 2025.

Increase in daily active users

35%

Increase in average time spent in the app

Read the Client story

IBM Client Zero

IBM serves as a proof point for how generative AI and AI agents, deployed at enterprise scale, can sustainably transform productivity—unlocking billions of dollars in business value, automating processes across the organization, and creating a better experience for employees.

4,5 billion dollars

in productivity gains delivered over a three-year period

15 000

AI agent ideas submitted by employees as part of the IBM watsonx Challenge 2025

Read the Client story

Winning with AI Strategy | 14 October 2026

Think on Tour EMEA 2026

Discover how AI agents and automation can transform your business. Get inspired by the latest IBM innovations and connect with decision makers across EMEA.

Learn more about Think on Tour EMEA

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