IBM at Gartner Data and Analytics Summit 2026

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Agenda

Data lags undermined agentic systems, placing businesses on a reactive footing. With AI agents, organizations accelerated their ability to react to new contextual information, but preparing datasets for each AI use case remained time consuming.

In this session, attendees learned how to build a semantic metadata layer that automated retrieving relevant structured and unstructured data, giving employees and AI agents real-time context and agentic decision-making capabilities.

Speaker: Scott Brokaw—Vice President, Product, Data Integration, IBM

Organizations moving beyond AI experimentation often struggle to scale due to fragmented data and workflows. In this session, IBM shared how to turn early AI wins into lasting business impact, including proven patterns for scaling trusted AI with AI‑ready data and governance.

Agassi Sports Entertainment discussed how they use IBM products to transform data to critical insights and deliver unparallel customer experiences.

Speakers: 

  • Bruno Aziza - Vice President, Enterprise Software, IBM
  • Rodney Rapson - Chief Digital Officer, Agassi Sports Entertainment

AI agents can unlock real productivity gains but scaling them across your enterprise brings difficult tradeoffs into focus. Questions around risk, accountability, cost and ROI become more complex when AI moves into core operations.

Peers discussed what it really takes to scale AI agents in regulated, complex environments. Attendees also explored conversations around operating models, governance choices and platform decisions for long-term success.

IBM moderators:

  • Juliette Macret—Vice President Data Platform EMEA, IBM
  • Holly Middleton—Associate Partner Data and Technology Transformation, Financial Services, IBM
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IBM at Gartner Data and Analytics Summit in Orlando, March 2026

IBM proudly sponsored the Gartner Data and Analytics Summit 2026 at the Gaylord Palms Resort in Orlando.

The event brought together data, analytics and AI leaders to explore how organizations accelerated AI adoption while maintaining trusted governance and scalable data foundations.

Find out more about the event
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Our space for collaboration and transformation

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Take a step further in IBM's Innovation Studio after Gartner Data and Analytics Summit.

Curious about what deployment patterns we’re seeing as we work with our clients across industries? We can get inspired by others who have faced similar issues. Our industry experts lead our industry exploration sessions, drawing on their first‑hand experience in identifying challenges, discovering opportunities, getting to the heart of the problem and designing and implementing solutions.

Check our locations and contact your IBM sales representative or IBM Business Partner today.

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