Dynamic content in email templates

Use dynamic content to create email messages and landing pages that are relevant to each customer by creating an area in your email that displays content based on customer information that is stored in your database.

Dynamic content takes the personalization concept to a much higher level. It is used to build emails that include content based on field values, but does not store it in any field in the contact source.

Use dynamic content to create rulesets for each dynamic portion of a template. Specify specific rules within the ruleset to relate the content output (either text or HTML) to specific field values. Any database fields might be used in the evaluations of these rules.

There is a maximum of 400 dynamic fields (including basic personalization and dynamic content) per email. Combining the concepts of queries, personalized text, and dynamic content gives the user the most flexibility in ensuring that the right recipient always gets the right message.

Using dynamic content

Create emails and landing pages that are tailored to each contact based on:

  • Customer information that is collected in your database
  • Membership in a contact list
  • Membership in a query
  • Behaviors
  • Relational table information
  • salesforce.com opportunity status

How does this work?

  1. Add dynamic content to your email or landing page.
  2. Using the rulebuilder, build your rulesets and content areas.