Defining Activity Record feeds

The LIVEmail Activity Record feed delivers an export that is processed daily and that can be configured to include many visitor site activities.

About this task

The following site activities can be included in an Activity Record feed:

Product Browsed
Product Purchased
Product Abandoned
Product Carted
Onsite Searches
Page View
Conversion Event Initiated
Conversion Event Completed

The LIVEmail Activity Record feeds are arranged so that every row in the export corresponds to a unique visitor-activity combination. For example, if a visitor browsed five pages on a site and the LIVEmail Activity Record feed was configured to include Page View activity, the export file would have five rows that corresponded to pages viewed by the visitor. In addition to the site activity, other related information is included.

Export key

You can select from one of four supported key columns for your Activity Record Feed. Your export can use Email ID, Cookie ID, Cookie ID | Session ID, or Registration ID as the key column to be included in your export file.

Activity type

A numeric identifier for the type of activity that is included in every row of the export.

0: Product Browsed
1: Product Purchased
2: Product Abandoned
3: Product Carted
4: Onsite Searches
5: Page Views
6: Conversion Event Initiated
7: Conversion Event Completed

Category ID

The identifier for the category to which the specific activity pertains. For example, a Page View record provides the category ID to which the individual page that was viewed belongs.

Product ID

The identifier for the individual item related to the activity tracked. The Product ID could be the onsite search term entered, the conversion event initiated, and so on.

Activity time

The session start time of the visitor session in which the activity took place.

Activity amount

If product or conversion event related, the activity amount includes the price of a product carted, purchased, event points, and so on.

When you create your LIVEmail segment, you can choose one criterion or you can layer multiple criteria together.

Procedure

To create an Activity Record Feed, use the following steps:.
1. Drag-and-drop the Activity Record Feed icon to the Integrate frame of LIVEmail.
2. In the Activities tab of the Configuration window, select the key that you want to use for the export and the specific activity types that you want to include in your LIVEmail export.
  Note: You can include as many activities as you want in your export.
Important: Configure an Activity Record Feed for only a subset of site visitors for a targeted email campaign that you are planning to execute. Although applying a visitor segment definition to your feed is optional, the functionality offered is extremely powerful.
Optional: In addition to the base LIVEmail Customer Record Feed file, you can chose to append two additional ancillary files by selecting the corresponding checkboxes at the bottom of the Fields page. The Product Name Mapping and Category Definition files can be helpful to make sure that you have appropriate category information if you are only exporting product or page ID level fields in your export.
To create a new segment for use with LIVEmail, use the following procedure:
1. Navigate to the Segment tab and click New.
  Note: LIVEmail Segments are single-session in nature. All segment criteria that you define must be met by the visitor in a single site session to be included. Meeting all criteria for inclusion into a segment does not guarantee that an individual visitor did not complete an event during the data analysis time period that qualifies them for supression before email send time.
To configure segments, use the following steps:
1. Select an existing category, or create a new category to which you want your new segment to be assigned.
2. Provide a name for the segment.
3. Select your criteria and layer the criteria together to define the segment. In the following example, we created a segment of highly engaged Google paid searchers where the segment criteria consists of visitor sessions where the marketing program is 'Google', have at least 5 page views and a duration of at least 500 seconds.