Configuring the Abandoner campaign feed

The Abandoner best practice campaign feed is designed to help you define daily LIVEmail exports that consist of site visitors that have abandoned the fundamental conversion process on your site, with targeted email content and offers to drive them back to the site to complete the conversion process. The Abandoner program includes predefined cross-session segmentation logic, but you can apply context filtering to tailor the output of the LIVEmail exports.

1. Drag and drop the Cart Abandonment program icon from the Best Practice Campaigns section to the main pane of LIVEmail.
2. In the Campaign Window tab, drag the red or green circle to specify a trigger event delay for the abandonment activity and a suppression event window for the corresponding conversion activity. An example of a conversion activity is a purchase event for cart abandonment in the retail vertical.
   Note: The feeds for the Abandonment best practice campaign are exported daily, so you always have the most up-to-date targets for your email program.
   For example, assume you will set both your delay for trigger event and suppression event windows to 2 days.
   

   In this configuration, when the export feed is compiled every morning, LIVEmail looks for all site visitors who have abandoned two days prior but who also have not returned to complete the transaction. If the visitor's cookie maps to a registration profile that includes an email address, then that visitor is included in the export for that day. The trigger-delay and suppression-event windows can be set up as far as 30 days in the past. The timeframe that you select for each of these options depends on the nature of the abandonment communication you are planning to deliver. For example, if you are planning to provide a reminder message about an incomplete conversion without any incentive, industry best practices suggest a shorter time frame from 1 to 2 days being used. Longer delays of up to a week should be used when you are offering an incentive to the visitor to return to the site to complete the conversion activity, as it is sub-optimal to offer conversion incentives to site visitors who are highly likely to return to convert on their own.

3. Optional: To apply a filter, select one of the Criteria Types supported from the drop-down menu and click Add Criteria, and then enter the filter logic criteria. You can filter your export target list based on the type of conversion abandonment that is applicable to your organization. For example, retail clients might want to target only site abandoners that failed to purchase a specific set of products, product category or even a product attribute.
4. To specify other required information that helps to describe your LIVEmail Best Practice campaign export, click Name and Other Details, and then specify the feed information.
   Note: If you are reviewing LIVEmail export files in Microsoft Excel, note that Excel formatting assumptions are tied to file type as identified by the extension. For example, .CSV files are assumed to use commas as the field delimiter.
5. Click Submit to activate the daily processing of your LIVEmail feed. When you have submitted the best practice campaign, the newly created LIVEmail feed appears in the main pane with an Digital Analytics footer.