Configuring the Best Practice campaign feeds

LIVEmail offers four Best Practice remarketing feeds that allow you to run campaign logic directly within Digital Analytics. You can use these feeds if you are not working with one of the IBM® certified partners for LIVEmail or if your partner or in-house tool does not have robust capabilities for storing visitor site activity data over extended periods of time or cannot apply cross-session visitor logic to such imported data.

Configuring the Travel Browser and Product Browser campaign feeds
The Travel Browser and Product Browser campaign feeds include predefined cross-session segmentation logic, but you can apply context filtering to tailor the output of the exports.
Configuring the Abandoner campaign feed
The Abandoner best practice campaign feed is designed to help you define daily LIVEmail exports that consist of site visitors that have abandoned the fundamental conversion process on your site, with targeted email content and offers to drive them back to the site to complete the conversion process. The Abandoner program includes predefined cross-session segmentation logic, but you can apply context filtering to tailor the output of the LIVEmail exports.
Configuring the Post Purchase campaign feed
You can configure the Post Purchase best practice campaign feed to help optimize the success of your email marketing efforts. The Post Purchase program includes predefined, cross-session segmentation logic, but you can apply context filtering to tailor the output of the exports.
Configuring the Dormant Customer campaign feed
The LIVEmail Dormant Customer best practice campaign feed provides a mechanism to stay in communication specifically with registered customers and visitors that you have not seen on your site recently. Email campaigns are very cost effective ways to reengage site visitors that you have not seen in a while and to bring them back to your website.

Parent topic: Configuring LIVEmail data feeds