Acoustic Exchange DSP Offer Optimization Integration Guide

The Acoustic Exchange-DSP Offer Optimization integration allows you to sync your ad placement and audience sharing partner IDs (for example, MediaMath or The Trade Desk), Interact, and cookie IDs using JavaScript accessible APIs in order to optimize ad placement or share audiences.

Acoustic Exchange is a cloud-based service from IBM that provides a way to selectively exchange event and identity data between various IBM and client second-party marketing automation and analytics applications.

A demand-side platform (DSP) automates the execution of paid media buying across all channels, and optimize campaigns in real time.

Leverage UAcoustic Exchange to syndicate offer recommendations to partners so that your customers receive timely and relevant offers. With this integration, you can receive offer responses (Viewed, Accepted, and Rejected) from ad placement partners so that future offer recommendations are based on continuous learning.

You can integrate your demand-side platform with Unica Campaign to share audiences through your demand-side platform.

With the Interact integration, leverage Acoustic Exchange to syndicate offer recommendations to partners so that your customers receive timely and relevant offers. With this integration, you can receive offer responses (Viewed, Accepted, and Rejected) from ad placement partners so that future offer recommendations are based on continuous learning.

The Acoustic Exchange -DSP Offer Optimization integration with Interact also leverages Interact Omni-channel Message Orchestrator to deliver offers through various channels.

For more information about Acoustic Exchange, see https://www.ibm.com/support/knowledgecenter/SS9JVY/UBX/kc_welcome_UBX.dita?lang=en.

For more information about Unica Campaign, see https://www.ibm.com/support/knowledgecenter/SSCVKV/product_welcome_kc_campaign.dita?lang=en.

For more information about Interact, seehttps://www-01.ibm.com/support/knowledgecenter/SSCKTN/product_welcome_kc_interact.dita?lang=en.