Integrate Acoustic Exchange with DoubleClick Bid Manager (DBM) to share audiences

In this integration, you can use Acoustic Exchange to share an audience data between any endpoint in the Acoustic Exchange ecosystem and DoubleClick Bid Manager in order to reach the target audience in advertising campaigns.

DoubleClick Bid Manager (DBM) is a next-generation demand-side-platform (DSP) that provides trading desks, agencies, and advertisers with greater transparency and performance in global programmatic media buying across ad exchanges. Through DBM, marketers bid on ad placements and serve ad creatives on display, mobile, and video Google properties and publisher partner websites.

Using Acoustic Exchange to share DoubleClick Bid Manager data, marketers can automate the process of sharing a specific audience to the DBM platform. In addition, marketers can re-target specific customers by adding or removing an audience from any Acoustic Exchange publisher to the DBM platform.