In the Headlights: Blogging at Gartner Next Week, and the Upcoming "Blogging the Enterprise" Conference
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I last attended Gartner in the fall of 2003 and heard lots of good stuff while I was there, including a nice long-forgotten speech from Carly Fiorina.
The show mantra at Gartner this fall is about as bottom line as they come: Rapid Results, Faster ROI. Sound familiar?
While I'm there, I hope to wave to Mickey Mouse and thank Robert Iger for "saving American network TV." This because of his decision to partner with Apple on selling episodes of "Lost" and "Desperate Housewives" via iTunes for viewing on the new video iPod, according to a post on Blogmaverick from HDNet co-founder and Dallas Maverick's owner Mark Cuban.
Back to the topic of on demand timeshifting, I just sent my first "podmail" yesterday. That's the term I came up with to describe an email that is sent and delivered as a podcast used to debrief your colleagues on an issue that you have neither the time nor the inclination to schedule a conference call to discuss, but for which you need to update them. Think of a podmail as a kind of on demand oral debrief. Or is that aural?
Anyhow, one more headlight before they burn out completely...I'm going to be speaking at the forthcoming "Blogging the Enterprise" conference in Austin on November 2nd.
Yes, lazy me, I'm going to drive a few miles up Mopac to attend a blogging conference right here in Austin.
I'll be participating in a panel entitled "Blogging To #1: Positioning Your Company As The Thought Leader." Don't ask me why they think I'm qualified to speak on that particular topic -- the last thought I lead was intercepted by a hacker somewhere between here and western Russia, never to be heard from again -- but there's no explaining these things, and I look forward to some informative sessions and lively discussions.
All seriousness aside, I do intend to introduce the session by discussing the process by which IBM arrived at its blogging guidelines. If egged on, I might even discuss an interesting "behind the firewall" blogosphere story or two...we'll wait and see how rowdy the crowd is.
I will be joined on the panel by EDS Fellow Charlie Bess, whose blog I was checking out recently and who posted a nice dispatch on metrics collection and organizational change. The net of his post is this: If you're going to gather it (metrics, information, etc.), use it. If you're not, don't.
Amen to that. I've participated in a host of metrics reporting initiatives inside IBM, and if they help you effectively monitor and/or optimize your business, they're great. If not, they're a waste of everybody's time.
Next post will be from Orlando...