Lotusphere 2010: Gina Poole on social software at IBM
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Day one at Lotusphere in Orlando. Turbo Todd and I sat down in the product showcase with Gina Poole, VP of Marketing 2.0, IBM Software Group. Gina talks about the growing value of social software in the workplace, challenges that customers face, and how IBM is doing it internally, in particular with BlueIQ, an internal program coordinating the IBM Software Group adoption of social tools like Lotus Connections, Lotus Quickr, and Rational Asset Manager, as well as pilot work developed in IBM’s Technology Adoption Program and research labs.
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