IBM podcasters interviewed by Podtech's John Furrier
Scott Laningham 100000GSNP Comments (8) Visits (2627)
Podtech's John Furrier for a chat about one of things we all love -- podcasting.
From John's show notes --
IBM’s mainframe team recently did an experiment on YouTube with branded entertainment. IBM podcasting really hit the mark with the developerworks group. The group goes into detail about their corporate blogging and podcasting guidelines. ... the editor of the ‘How it Works’ podcast, discusses the storytelling aspect of technology podcasts, and how to use that to reach customers. Whether it’s discussing thoughts about moving into video podcasting, extolling the critical importance of storytelling and passion, or declaring podcasting as “the next media revolution,” this team’s conversation makes this podcast ideal for marketing executives looking at social media as part of their marketing mix.
Here's a link to the interview.