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Tony Pearson receives part of the revenue proceeds from sales of books he has authored listed in the side panel.
Tony Pearson is a Master Inventor and Senior IT Specialist for the IBM System Storage product line at the
IBM Executive Briefing Center in Tucson Arizona, and featured contributor
to IBM's developerWorks. In 2011, Tony celebrated his 25th year anniversary with IBM Storage on the same day as the IBM's Centennial. He is
author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
(Short URL for this blog: ibm.co/Pearson
Thirteen months ago, fellow IBM blogger Bob Sutor suggested the potential for avatars to [move from one virtual world to another].I thought this was far, far in the future myself, but this week, IBM and Linden Labs, the makersof Second Life, successfully teleported an avatar from SecondLife over to OpenSim. Here is the[Press Release].
If you are thinking there is no business value here, consider that Cisco has this incredible [11-minute demonstration video] that haspresenters in one city on the stage at another city.
Well, my job is done here in Tokyo, and my team is off next to Mumbai, India. This of course will takethe bulk of tomorrow in airplanes and airports, and not be as easy as teleporting in the metaverse!
Alan was a leader in blogging about IBM Lotus technologies and was very helpfulto me over the past few years in deploying new Lotus technologies at the IBM TucsonExecutive Briefing Center. The Lotus team taught me how to use Second Life, using theLotusSphere 2007 build to demonstrate the various possibilities that we used to run IBM System Storage events last year.
Alan, I wish you the best of luck on your exciting new position!
Well, the weather here has turned awful, so I better turn off my computer to avoid lightning-strike damage.
For those looking for something to do to enjoy the "4th of July" US Independence day holiday tomorrow, thereis the [Team America: Sing-a-long at Tucson's Loft Cinemaat 6pm, you can still see the fireworks after the show is over. I did this last year and it was a lot of fun.
Also, you can check out the IBM Wimbledon build on Second Life. Here's the SLURL:[http://slurl.com/secondlife/IBM%207/133/180/23].Several IBMers will be "in world" at this virtual location on 4th of July. For all of my readers looking to check out Second Life, see what IBM can do, or talk to people who are familiar with this technology, here's your chance.
As for me, I'll be spending my "long weekend" in an airplane. Here's my travel schedule.
July 7-11: Tokyo, Japan - business meetings with IBM sales reps
July 13-18: Mumbai, India - business meetings with IBM business partners
If you will be at any of these locations on any of these dates and want to meet up, please let me know.You can click on the "send e-mail to Tony Pearson" button on the right panel of my blog.
(I was hoping that while I was in Asia, I could stop over and visit the schools I helped in Nepal and my friends at the Open Learning Exchange [OLE Nepal] as part of the One Laptop PerChild [OLPC Nepal] program, but I did not get all my ducks lined up for this with the appropriate travel approvals, visas and logistics. My apologies to Bryan, Sulochan and the rest of the team. Perhaps next year!)
It seems like I just get out of one conference, and into another. This week I am at Pulse 2008, which combines the best of IBM Tivoli and Maximo into one conference.Like many conferences, this one starts on Sunday, and ends on Thursday.
We're at the Swan and Dolphin hotels at [Walt Disney World] in Orlando, Florida. I've been to several conferences in Orlando, but this is my first time at the Swanand Dolphin. (When I walked into the main lobby, I had a bout of "deja vu". IBM LotusSphere was here last year, and they had a complete replica made in SecondLife!)
If you haven't been to Walt Disney World resorts, whether for a conference or vacation,there are two things you need to know:
Nothing is within a short "walking distance", you need to take a bus or boat to get anywhere
Despite this, you will be doing a lot of walking, so wear comfortable shoes!
Pulse encouraged everyone to blog and take pictures posted onto FlickR, here are a few from Sunday:
Lou and Elizabeth from [Syclo], an IBM Business Partner
Mike and Megha from [Birlasoft] show off their accreditation
Greg Tevis explains FilesX, recently acquired by IBM
Continuing this week in Los Angeles, I went to some interesting sessions today at theSystems Technical Conference (STC08).
System Storage Productivity Center (SSPC) - Install and Configuration
Dominic Pruitt, an IBM IT specialist in our Advanced Technical Support team, presented SSPC and howto install and configure it. For those confused between the difference of TotalStorage ProductivityCenter and System Storage Productivity Center, the former is pure software that you install on aWindows or Linux server, and the latter is an IBM server, pre-installed with Windows 2003, TotalStorageProductivity Center software, TPCTOOL command line interface, DB2 Universal Database, the DS8000 Element Manager, SVC GUI and CIMOM, and [PuTTY] rLogin/SSH/Telnet terminal application software.
Of course, the problem with having a server pre-installed with a lot of software is that there is alwayssomeone that wants to customize it further. For those who just want to manage their DS8000 disk systems,for example, it is possible to uninstall the SVC GUI, CIMOM and PuTTY, and re-install them later when youchange your mind. As a general rule, it is not wise to mix CIMOMs on the same machine, as it might causeconflicts with TCP ports or Java level requirements, so if you want a different CIMOM than SVC, uninstallthe SVC CIMOM first. For those who have SVC, the SSPC replaces the SVC Master Console, so you can safelyturn off the SVC CIMOM on your existing SVC Master Consoles.
The base level is TotalStorage Productivity Center "Basic Edition", but you can upgrade the Productivity Centerfor Disk, Data and Fabric components with license keys. You can also run Productivity Center for Replication,but IBM recommends adding processor and memory to do this (IBM offers this as an orderable option).Whether you have the TotalStorage software or SSPC hardware, Productivity Center has a cool role-to-groups mapping feature.You can create user groups, either on the Windows server, the Active Directory, or other LDAP, and then map which roles should be assigned to users in each group.
Since Productivity Center manages a variety of different disk systems, it has made anattempt to standardize some terminology. The term "storage pool" refers to an extentpool on the DS8000, or a managed disk group on the SAN Volume Controller. Since the DS8000 can support both mainframe CKD volumes and LUNs for distributed systems, theterm "volume" refers to a CKD volume or LUN, and "disk" refers to the hard disk drive (HDD).
To help people learn Productivity Center, IBM offers single-day "remote workshops"that use Windows Remote Desktop to allow participants to install, customize and usethe software with no travel required.
IBM Integrated Approach to Archiving
Dan Marshall, IBM global program manager for storage and data services on our Global Technology Services team, presented IBM's corporate-wide integration to support archive across systems, software and services.One attendee asked me why I was there, given that "archive" is one of my areas of subject matter expertise that I present often at the Tucson Executive Briefing Center. I find it useful to watch others present the material, even material that I helped to develop, to see a different slant or spin on each talking point.
Archive is one area that brings all parts of IBM together: systems, software and services.Dan provided a look at archive from the services angle, providing an objective unbiasedview of the different software and systems available to solve specific challenges.
Encryption Key Manager (EKM) Design and Implementation
Jeff Ziehm, IBM tape technical sales specialist, presented IBM's EKM software, how it works in a tape environment, and how to deploy it in various environments. Since IBM is allabout being open and non-proprietary, the EKM software runs on Java on a variety ofIBM and non-IBM operating systems. IBM offers "keytool" command line interface (CLI) for the LTO4 and TS1120 tape systems, and "iKeyMan" graphical user interface (GUI) for theTS1120. Since it runs on Java, IBM Business Partners and technical support personneloften just [download and install EKM]onto their own laptops to learn how to use it.
Virtual Tape Update
We had three presenters at this one. First, Jeff Mulliken, formerly from Diligent and now a full IBM employee, presented the current ProtecTier softwarewith the HyperFactor technology, then Abbe Woodcock, IBM tape systems, compared Diligent with IBM's TS7520 and just-announced TS7530virtual tape libraries, and finally Randy Fleenor, IBM tape sales leader, presented IBM's strategy going forward in tape virtualization.
Let's start with Diligent. The ProtecTier software runs on any x86-64 server withat least four cores and the correct Emulex host bus adapter (HBA) cards. Using Red HatEnterprise Linux (RHEL) as a base, the ProtecTier software performs its deduplication entirely in-lineat an "ingest rate" of 400-450 MB/sec. This is all possible using 4GB memory-resident "dictionary table" that can map up to 1 PB of back end physical storage, which could represent as much as 25PB of "nominal" storage. Theserver is then point-to-point or SAN-attached to Fibre Channel disk systems.
As we learned yesterday from Toby Marek's session, there are four ways to performdeduplication:
full-file comparisons. Store only one copy of identical files.
fixed-chunk comparisons. Files are carved up into fixed-size chunks, and each chunkis compared or hashed to existing chunks to eliminate duplicates.
variable-chunk comparisons. Variable-length chunks are hashed or diffed to eliminate duplicate data.
content-aware comparisons. If you knew data was in Powerpoint format, for example,you could compare text, photos or charts against other existing Powerpoint files toeliminate duplicates.
IBM System Storage N series Advanced Single Instance Storage (A-SIS) uses fixed-chunkmethod, and Diligent uses variable-chunk comparisons. Diligent does this using "dataprofiling". For example, let's say most of my photographs are pictures of people, buildings, landscapes, flowers and IT equipment. When I back these up, the Diligentserver "profiles" each, and determines if any existing data have a similar profilethat might have at least 50 percent similar content. Diligent than reads in the data that is mostly likely similar, does a byte-for-byte ["diff" comparison], and creates variable-lengthchunks that are either identical or unique to sections of the existing data. Theunique data is compressed with LZH and written to disk, and the sequential series of pointer segments representing the ingested file is written in a separate section on disk.
That Diligent can represent profiles for 1PB of data in as little as 4GB memory-residentdictionary is incredible. By comparison, 10TB data would require 10 million entries on a content-aware solution, and 1.25 billion entries for one based on hash-codes.
Abbe Woodcock presented the TS7530 tape system that IBM announced on Tuesday. It has some advantages over the current Diligent offering:
Hardware-based compression (TS7520 and Diligent use software-based compression)
1200 MB/sec (faster ingest rate than Diligent)
1.7PB of SATA disk (more disk capacity than Diligent)
Support for i5/OS (Diligent's emulation of ATL P3000 with DLT7000 tapes not supported on IBM's POWER systems running i5/OS)
Ability to attach a real tape library
NDMP backup to tape
tape "shredding" (virtual equivalent of degaussing a physical tape to erase all previously stored data)
Randy Fleenor wrapped up the session telling us IBM's strategy going forward with all of thevirtual tape systems technologies. Until then, IBM is working on "recipes" or "bundles", puttingDiligent software with specific models of IBM System x servers and IBM System Storage DS4000 disk systemsto avoid the "do-it-yourself" problems of its current software-only packaging.
Understanding Web 2.0 and Digital Archive Workloads
I got to present this in the last time slot of the day, just before everyone headed off to the [Westin Bonaventure hotel] for our big fancy barbecue dinner. Like my previous sessionon IBM Strategy, this session was more oriented toward a sales audience, but both garnereda huge turn-out and were well-received by the technical attendees.
This session was requested because these new applications and workloads are what is driving IBM to acquire small start-ups like XIV, deploy Scale-Out File Services (SOFS), and develop the innovative iDataPlex server rack.
The session was fun because it was a mix of explanation of the characteristics ofWeb 2.0 services; my own experience as a blogger and user of Google Docs, FlickR, Second Life andTivo; and an exploration in how database and digital archives will impact thegrowth in computing and storage requirements.
I'll expand on some of these topics in later blog posts.
It's been a while since I've talked about [Second Life].
The latest post on eightbar[Spimes, Motes and Data centers]discusses IBM's use of virtual world technology to analyze data centers in three dimensions.New World Note asks[What's The Point Of 3D Data Centers?]One would think that a simple monitoring tool based on a two-dimensional floor plan would be enough to evaluate a data center.
Enter Michael Osias, IBM (a.k.a Illuminous Beltran in Second Life). Some of the leading news sites havebegun to notice some 3D data centers that he has helped pioneer. UgoTrade writes up an article aboutMichael and the media attention in [The Wizard of IBM's 3DData Centers].
Of course, in presenting these "Real Life/Second Life" (RL/SL) interactive technologies, IBM is sometimes the target of ridicule. Why? Because IBM is 10 years ahead of everyone else. So, are there aspects of a data center where 3D interfaces makes sense? I think there is.
IBM TotalStorage Productivity Center has an awesome "topology viewer" that shows what servers are connectedto which switches, to which disk systems and tape libraries. This is all done in a 2D diagram, generated dynamicallywith data discovered through open standard interfaces, similar to what you might draw manually with toolslike Visio. Imagine, however, howmore powerful if it were a 3D viewer, with virtual equipment mapped to the physical location of each pieceof hardware on the data center floor, including the position on the rack and location on the data center floor.
Designing computer room air conditioning (CRAC) systems is actually a three dimensional problem. Cold air isfed underneath the raised floor, comes up through strategically placed "vent" tiles, taken in the front ofeach rack. Hot air comes out the back of each rack, and hopefully finds ceiling duct intake to get cooled again.The temperature six inches off the floor is different than the temperature six feet off the floor, and 3Dmonitor tools could be helpful in identifying "hot spots" that need attention. In this case "spimes" representsensors in the 3D virtual world, able to report back information to help diagnose problems or monitor events.
After many people left the mainframe in favor of running a single application per distributed server, the pendulumhas finally swung back. Companies are discovering the many benefits of changing this behavior. "Re-centralization" is the task at hand. Thanks to virtualization of servers, networks and storage, sharing common resources canonce again claim the benefits of economies of scale. In many cases, servers work together in collective unitsfor specific applications that might benefit better if consolidated together onto the same equipment.
IBM's "New Enterprise Data Center" vision recognizes that people will need to focus on the management aspectsof their IT infrastructure, and 3D virtual world technologies might be an effective way to getthe job done.
IBM came out with their latest "5 in 5". These are five predictions for technologies that will havean impact over the next five years, summarized on 5 pages. Before I give my take on this year's set,here is a quick recap of[Last Year's 5 in 5]:
3-D representations of the human body to improve health care
This prediction is based on the idea that most medical mistakes result from lack of informationabout the patient. A 3-D avatar of the patient would allow the doctor to click on the section ofthe body, and this would trigger retrieval of patient records, relevant X-rays, MRI images, and so on.For example, IBM System Storage Grid Medical Archive Solution (GMAS) provides the storage that wouldallow any doctor to access these records, even if the image was taken at a different facility.
Unfortunately, this prediction only applies to patients who can actually afford to see a doctor. Apparently,no amount of technology, no matter how cool it is, can convince governments to make health care somethingeveryone has access to. Michael Moore has done a good job explaining this in his film documentary [Sicko].
Digital passport for food
Using RFID tags and second generation barcodes, you will have access to details of a food's origin,transportation conditions, and impact to the environment. Much of this information is already gathered,just not stored in a database accessible to the consumer.
Last year, the term "locavore" was the2007 Word of the Year for the Oxford American Dictionary, referring to people who limit what they eatto food produced within a certain radius, from family farms and locally-owned businesses.Here is an excerpt from a [Locavores] website:
Our food now travels an average of 1,500 miles before ending up on our plates. This globalization of the food supply has serious consequences for the environment, our health, our communities and our tastebuds.
Certainly, I am all for selling storage capacity to the food industry to help store vasts amount ofinformation for this, and certainly some people will be able to make smarter decisions based on thisinformation. This is not the first time this idea came up. The U.S. Food and Drug Administration introduced [nutrition labeling requirements] on thehope that people would choose more healthier foods. Despite this, people still opt for white bread, iceberg lettuce, and processed meats, so possibly having more information about where food comes from, and how it was transported, may not mean much to some consumers.
Technology to manage your own carbon footprint
"Smart energy" technologies allow you to walk the talk, by managing your own carbon footprint inyour home. For example, if you forgot to turn off the heat or air conditioner before leaving thehouse on your commute to work, your home would call your mobile phone, so that you can turn aroundand go back and correct that mistake. Better yet, IBM is working with others to provide web-enabledelectric meters that would allow you to turn off systems from work or cell phone browser.
Of course, such technology already exists for the data center. IBM Systems Director Active EnergyManager (AEM) allows you to monitor the actual usage of your servers and storage devices, and insome cases make adjustments to control energy consumption. This can feed into the IBM TivoliUsage and Accounting Manager software to incorporate energy usage as part of the charge-backcalculations. See the [IBM Press Release] formore details.
Cars that drive themselves
Not only will cars that drive themselves reduce the number of drunk-driving accidents, it canalso help reduce congestion in big cities, by routing traffic to different directions, based onGPS and presence-aware technologies. Stockholm (Sweden) has already reduced peak hour traffic by 20 percentusing this approach.
While I admire the concept, cars are perhaps the least energy-efficient mode of transportation.Often, a family can only afford a single vehicle, and it is purchased based on the worst-case scenario.A friend of mine has only two children, but a sever-person mini-van that gets only 17 MPG. Why suchan energy-inefficient vehicle? Because she occasionally drives her daughter and her friends tosoccer practice, and that represents the worst-case scenario, minimizing the parent/child ratio. Theother 99 percent of the time, she is driving by herself, or with one child, and consuming a lot ofgasoline in the process.
A better approach would be to find technology that connects airports, trains, buses and light rail forpublic transportation to greatly reduce the need to drive a car in the first place.
The idea that a family can have only one vehicle plays in the storage arena as well. Larger companiescan afford to have different storage for different workloads. The IBM System Storage DS8000 high-end disk system for their large OLTP anddatabase workloads, an XIV Nextra for their Web 2.0 storage needs, DR550 to hold their compliance data,and so on. Smaller companies are often tasked to find a single solution for all their needs, andfor them, IBM offers the IBM System Storage N series, providing a "unified storage" platform.
Increased dependence on cell phones
Before the cell phone, the last don't-leave-home-without-it technology most of us carried was the credit card. Now, IBM predicts that we will be even more dependent on our cell phones, becoming our banker, ticket broker, and shopping buddy.For example, you could use your cell phone to take a picture of a shirt at the mall, and it will then show you what youwould look like wearing that shirt, on a 3-D avatar representation of yourself, or perhaps your spouse, and getinformation on what discounts are available, or where else the shirt is being offered.
None of this example actually uses the "phone" part of the cell phone, however the cell phone is one device thatnearly everyone carries, so it becomes the development platform for all other technologies to be based on.
The common theme running through these is that it can be helpful to store more information than we do today,provided we make it accessible to the people who need it to make better decisions.
Last year, I covered Chris Anderson's book [The Long Tail]. This year, Chris Anderson, editor-in-chief of Wired.com, has an upcoming book titled Free, the past and future of a radical price. Chris talked about his book here at Nokia World 2007 conference, and the [46-minute video] is worth watching.He asks the big question "What if certain resources were free?" This could be electricity, bandwidth, or storage capacity. He explores how this changes the world, and createsopportunities for new business models. However, many people are stuck in a "scarcity" modeland treat nearly-free resources as expensive, and find themselves doing traditional things thatdon't work anymore. Chris mentions [Second Life] as aneconomy where many resources are free, and seeing how people respond to that.Rather than focusing on making money, new businesses are focused on gainingattention and building their reputation. Here are some example business models:
Cross-subsidy: give away the razors, sell the razor blades; or give away cell phones and sell minutes
Ad-Supported: magazines and newspapers sell for less than production costs
Freemium: 99% use the free version, but a handful pay extra for something more
Digital economics: give away digital music to promote concert tours
Free-sample marketing: give away samples to get word-of-mouth advertising
Gift economy: give people an opportunity and platform to contribute like Wikipedia
Nick Carr writes a post [Dominating the Cloud], indicatingthat IBM, Google, Microsoft, Yahoo and Amazon are the five computing giants to watch, as they are more efficient atconverting electricity into computing than anyone else. Last month, I mentioned IBM and Google partnership on cloud computing in my post[Innovationthat matters: cell phones and cloud computing].Nick's upcoming book titled[The Big Switch] looks into "Utility Computing",comparing the change of companies generating their own electricity to using an electric grid, to the recent developments of cloud computing and software as a service (SaaS). Amazon's latest "SimpleDB" online databaseis cited as an example.
Last, but not least, Seth Godin writes in his post [Meatballs and Permeability] about the bits-vs-atoms issue, what Chris Anderson above refers to as the new digital economy. The idea here is that value carried electronically as bits (digital documents, for example) have completely different economics than value carried as atoms (physical objects), andrequires new marketing techniques. Methods from traditional marketing will not be effective in this new age.Here is a [review] of Seth's new book Meatball Sundae: Is Your Marketing Out of Sync?
All three of these books seem to be covering the same phenomenon, just from different viewpoints. I lookforward to reading them.
It's official! My "blook" Inside System Storage - Volume I is now available.
This blog-based book, or “blook”, comprises the first twelve months of posts from this Inside System Storage blog,165 posts in all, from September 1, 2006 to August 31, 2007. Foreword by Jennifer Jones. 404 pages.
IT storage and storage networking concepts
IBM strategy, hardware, software and services
Disk systems, Tape systems, and storage networking
Storage and infrastructure management software
Second Life, Facebook, and other Web 2.0 platforms
IBM’s many alliances, partners and competitors
How IT storage impacts society and industry
You can choose between hardcover (with dust jacket) or paperback versions:
This is not the first time I've been published. I have authored articles for storage industry magazines, written large sections of IBM publications and manuals, submitted presentations and whitepapers to conference proceedings, and even had a short story published with illustrations by the famous cartoon writer[Ted Rall].
But I can say this is my first blook, and as far as I can tell, the first blook from IBM's many bloggers on DeveloperWorks, and the first blook about the IT storage industry.I got the idea when I saw [Lulu Publishing] run a "blook" contest. The Lulu Blooker Prize is the world's first literary prize devoted to "blooks"--books based on blogs or other websites, including webcomics. The [Lulu Blooker Blog] lists past year winners. Lulu is one of the new innovative "print-on-demand" publishers. Rather than printing hundredsor thousands of books in advance, as other publishers require, Lulu doesn't print them until you order them.
I considered cute titles like A Year of Living Dangerously, orAn Engineer in Marketing La-La land, or Around the World in 165 Posts, but settled on a title that matched closely the name of the blog.
In addition to my blog posts, I provide additional insights and behind-the-scenes commentary. If you go to the Luluwebsite above, you can preview an entire chapter in its entirety before purchase. I have added a hefty 56-page Glossary of Acronyms and Terms (GOAT) with over 900 storage-related terms defined, which also doubles as an index back to the post (or posts) that use or further explain each term.
So who might be interested in this blook?
Business Partners and Sales Reps looking to give a nice gift to their best clients and colleagues
Managers looking to reward early-tenure employees and retain the best talent
IT specialists and technicians wanting a marketing perspective of the storage industry
Mentors interested in providing motivation and encouragement to their proteges
Educators looking to provide books for their classroom or library collection
Authors looking to write a blook themselves, to see how to format and structure a finished product
Marketing personnel that want to better understand Web 2.0, Second Life and social networking
Analysts and journalists looking to understand how storage impacts the IT industry, and society overall
College graduates and others interested in a career as a storage administrator
And yes, according to Lulu, if you order soon, you can have it by December 25.
The Harvard Extension School is running a course focused on virtual law with a Second Life component. Rebecca Nesson (’Rebecca Berkman’ in Second Life) is teaching the class. The lectures, which look fascinating, are available to at-large participants on Berkman Island [SLURL: http://slurl.com/secondlife/Berkman/113/70/24].
You can attend the lectures in Second Life on Monday evenings from 8:00-10:00pm EST (5:00-7:00pm SL time). Videos of past lectures are linked on the course’s web site, where you can also find the syllabus, a wiki, and more.
The US version of The Office (which does an excellent job of being almost as funny as the BBC version) is no stranger to life online. It’s fun to spot Kevin, Meredith, Creed, Roy, Pam all on MySpace, and Dwight has a blog. This week they dipped into Second Life. The very same week as CSI:NY; It’s all getting very mainstream.
Of course, the Office’s treatment of SL was as tongue-in-cheek as you’d expect…
Dwight:“Second Life is not a game. It is a Multi User Virtual Environment. It doesn’t have points or scores or winners or losers.”
Jim:“Oh, it has losers.”
Steve Nelson at Clear Ink, the team behind bringing the office into SL for the episode, has [written about the project] and carefully lists the locations and clothing used.
I watched this episode and loved how they were able to blend it in seamlessly without looking out of placeor awkward reference.
Cisco Systems Inc. has been staging virtual meetings between developers and channel partners in Second Life for more than a year, but this invitation was a first for me. So a presentation announcing the winners of a networking technology innovation contest -- inside a Second Life simulation -- seemed like the place to be.
I'm probably an SL noob (for newbie) by most standards, but I've spent enough time there to know most of the ways to move and how to search out islands and events.
In all, I would say the Cisco event sparked my interest in the SL virtual meeting format, but my attention was focused more on making things in SL work smoothly than on the material presented.
I've had some interesting conversations with event-coordinators looking for advice on setting up events in Second Life, so I suspect that is a good sign that this is still growing momentum.
Well, we had another successful event in Second Life today.
Unlike our April 26 launch of our System Storage products for IBM Business Partners only, this time we decided this time to make it as a "Meet the Storage Experts" Q&A Panel format, and open up registration to everyone. Thesubject matter experts sat at the front of the room on four stools. We had six rows of chairs arrangedsemi-circularly.
Shown above, from left to right, are the avatars of our four experts:
IBM System Storage N series, focusing on recent N3000 disk system announcements
Harold Pike (holding the microphone while speaking)
IBM System Storage DS3000 and DS4000 series, focusing on recent DS3000 disk system announcements
IBM System Storage TS series, focusing on recent TS2230, TS3400 and TS7700 tape system announcements
IBM storage networking, focusing on recent IBM SAN256B director blade announcements
While Eric was a veteran Second Lifer, having presented at our April event, the other three were trainedon how to raise their hand, speak into the microphone, sit on the stool, and so on. I want to thank allof our experts for putting in this effort!
The event was produced by Katrina H Smith. She did a great job, and made sure we were on top ofall the issues and tasks required to get the job done. Running a Second Life event is every bit ashard as running a real face-to-face event. We had several meetings to discuss venue details, placementof chairs, placement of product demos, audio/video recording, wall decorations, tee-shirt and coffee mug design, logistics, and so on.
I acted as moderator/emcee for the event. That is my back in the picture above. The process wassimple, modeled after the "Birds of a Feather" sessions at events like SHARE and the IBMStorage and Storage Networking Symposium. We threw out a list of topics the experts would cover,and people in the audience would "raise their left hand". I, as the moderator, would then walkover to each person, and hold out the microphone for them to ask the question. I would then repeat the question and ask the appropriate expert to provide an answer. We defined gestures onhow to "raise hand" and "put hand down" that we gave to each registered participant.
We had four dedicated "camera-avatars" in world to capture both video and screenshots.Our video editors are now working to edit "highlight videos" that we can use at future events, for training materials, and for our internal "BlueTube" online video system.
The room was filled with examples of each of our products, made into 3D objects that were dimensionallycorrect, and "textured" with photographs of the actual products. If you click on an object, you get a "notecard" that provided more information. Special thanks to Scott Bissmeyer for making all of theseobjects for us.
We made posters of each expert and placed them in all four corners of the room. On the bottom of each coffee mug was a picture of each of the experts, and if you walked under each of the posters, you were"dispensed" a coffee mug matching the expert shown in the poster.Participants could "Collect all Four!" When you bring the coffee mug up to takea sip, the picture on the bottom of the mug is exposed for all to see.And as a final give-away to the audience, we made a variety of event tee-shirts and polo-shirts.
At the end of the session, we asked everyone to click on the "Survey" kiosk near the exit door. We askedsix simple questions using SurveyMonkey.com that took only a fewminutes to process. We found asking questions immediately at the end of the event was the best way tocapture this feedback.
From a "Green" perspective, we had people registered from the following countries: US, India, Mexico,Australia, United Kingdom, Brazil, Germany, Argentina, Chile, China, Canada, and Venezuela. Second Lifeallows all these people who probably could not travel, or could not afford the time and expense to travel,to participate in a simulated face-to-face meeting without energy consumption of traditional travel methods.
More importantly, we got several leads for business. People often ask "Yes, but is there any businessassociated with this?" This time, there was, based on the answers to the questions, several avatars asked for a real sales call to follow-up on the products and offerings they were discussed.
With such a great success, we have already scheduled our next Second Life event, November 8. Mark your calendars! I'll postmore details on the registration process of the November event when available.
Registration for the "Meet the Storage Experts" event in Second Life will close this week fornext week's September 20 event. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.
If you miss this one, we plan to have another one in November!
I can't believe I have been blogging for a year now!
I have Jennifer Jones from IBM to thank for getting this started. She was my predecessor in the job I have now, and she was moving on to bigger and better things, and during the transition for me to take over, she suggested that we start a blog, podcast, or similar. While there are many blogs and podcasts inside the firewall of IBM, I wanted something to be accessible to all of our IBM sales team, IBM Business Partners, existing and prospective clients, and to enable comments, to enable two-waycommunication. Podcasts are very one-way, so we chose a blog instead.Getting it set up took a while, convincing our own management that this was worthwhile, and dealing with our legal department on the IBM blogging guidelines of what we can and cannot write about, we finally got it going last year, launching September 1, just in time for our 50 years of disk systems innovation campaign.
It has been a wild ride, a great learning experience, and has proven quite fulfilling for job satisfaction. Here are some observations and lessons I have learned along the way.
Roller is the open source blog server that drives Sun Microsystem's blogs.sun.com employee blogging site, IBM DeveloperWorks blogs that this blog exists on, thousands of internal blogs at IBM Blog Central, the JRoller Java community site, and hundreds of others world-wide.Whereas there might be fancier blog systems elsewhere that I could have chosen, hosting my blog with IBM Developerworksseemed like a good choice. I can access from any web-browser capable machine, and enter my blog posts in nativeHTML, that I develop in the tool itself, or offline with a standard basic text editor like Microsoft Notepad that I can then cut-and-paste back in.
One lesson I learned the hard way was that Roller generates the Permalink URL for each blog post based on the first five words of the title. For that reason, it is important to chose an appropriate and unique title, avoiding the use of punctuation, quotation marks, or pharmaceutical "enhancement products" that might get rejected by SPAM filters.Once chosen, you can't change the title afterwards as it won't match the Permalink anymore.My blog post "Aperi is (enhancement product) for SMI-S" caused no end of grief to our Press Release team.
Writing blog posts in native HTML is not as hard as it sounds. I am limited to hosting a maximum of 24MB of files, and they can only be jpg, jpeg, gif, png, mp3, pdf or ppt format.So, wherever possible, I point to other websites for content.For those new to blogging, I recommendThe Barebones Guide to HTML.
Roller also generates for me a spreadsheet of all my page views for the week. Tracking blog traffic closely is as crazyas checking your company's stock price every day. These "web-stat" e-mails get filed directly into my Bacn folder on Lotus Notes.
In my earlyadvice to bloggers, I mentioned my choice of Bloglines as my RSS feed reader. When I subscribe to a new blog, I specify Full entries, not Partial,which allows me to scan it quickly, but filters out many of the non-text content like videos. It also allowed meto see what my own blog posts looked like from within a reader, so that I can write them appropriately.
I find if valuable to read other blogs, including those written by employees of our toughest competitors. Evenif you don't blog yourself, following blogs can be extremely valuable. Be careful what you leave as comments onother blogs, they may come back to haunt you later.
Currently, I track 55 blogs, some about storage,marketing, Web 2.0 issues, Second Life, Linux, or other areas of interest. I prefer blogs that make only 1-5 postsper week, so blogs like LifeHacker and LifeRemix are off my Bloglines list, but are excellent resourceswhen I am searching for something specific. If you think 55 is a lot of blogs, consider Timothy Ferriss' post onHow RobertScoble reads 622 RSS feeds each morning.
I have quite an international readership, so I have to be careful using American idioms and pop cultural references.For example, in my blog post IBM acquires Softek, I mentioned "shotgun weddings" and had various responses asking what exactly did that mean,all from readers outside the USA. I've learned that sometimes you need to link them to an American Slang dictionary,or Wikipedia encyclopedia entry to explain these terms and phrases.
Technoraticurrently tracks over 100 million blogs and over 250 million pieces of tagged social media. Getting my blogtracked had some issues. You have to join, thenpost a "claim"on your own blog. My mistake was having a case-sensitive URL with a mix of upper and lower case letters, but Technorati prefers all lower case. IBM worked with Technorati to get this resolved.
Del.icio.us is a social bookmarking website -- the primary use is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too. On del.icio.us, you can use tags to organize and remember your bookmarks, which is a much more flexible system than folders.
I use Firefox, Safari, Dillo and Internet Explorer web browsers, so it is nice that I have access to allmy bookmarks in the same consistent manner. When I see content on a website that I might like to reference laterin a blog, I tag it with del.icio.us so that I can get to it later.
Fellow GTD-ers will quickly recognize this acronym, but for the rest of you, it refers to David Allen's book "Getting Things Done®".This is a great book! I learned about it reading other people's blogs, and found it incrediblyuseful helping me organize my time.There are various online tools available to help employ this method. I use Lotus Connections Activitiesfor group projects with co-workers at IBM, and BackPack for projects withmy friends outside of work.
The success of YouTube encouraged IBM to launch IBM TV, a portal for IBM's video and multimedia assets and make it easier for IBM employees, customers, partners and prospects to access and view IBM multimedia. The plan is to have eight anchor episodes per year, professionally hosted by TV personality, Joe Washington, and point to related offers and other resources for viewers to learn more.
Blogging also introduced me to Second Life. I asked around if anyone else within IBM was using Second Life, anddiscovered quite a few. I got invited to join our internal Eightbar group, and participated in various events, including an IBM Holidayparty that I discussed in my blog post"Building a Snowman in Second Life".
In April, we had a launch of our newest products in Second Life, and we plan to have two more Second Life events,September 20 and another in November, staged as "Meet the Experts" question and answer panels.
I wrap up with Facebook. Actually, whereas most of my Web 2.0 efforts have been work-related, I have quite a few friends and family who follow my blog. Several were inspired to start their own blogs, such asPassages from Pamand Barry Whyte on Storage Virtualization. Bridging the gap is Facebook, something I can use to keep tabs on my friends, as well as my storage industry-related contacts.
Wow, that's quite a lot in one year. Well, I am done with my meetings down here in Sao Paulo, Brazil. My colleauges and I are returning tonight to enjoy the long Labor Day weekend.
Registration is now open for our next "Meet the Storage Experts" event in Second Life. All IBMers, clients and IBM Business Partners are welcome to attend. We will focus this time on DS3000 and N series disk systems, tape systems,and IBM storage networking gear.