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Use more efficient disk media, such as high-capacity SATA disk drives
Both are great recommendations, but why limit yourself to what EMC offers? Your x86-based machines are only a subset of your servers,and disk is only a subset of your storage. IBM takes a more holistic approach, looking at the entire data center.
VMware is a great product, and IBM is its top reseller. But in addition to VMware, there are other solutions for the x86-based servers, like Xen and Microsoft Virtual Server. IBM's System p, System i, and System z product lines all support logical partitioning.
To compare the energy effectiveness of server virtualization, consider a metric that can apply across platforms. For example, for an e-mail server, consider watts per mailbox. If you have, say, 15,000 users, you can calculate how many watts you are consuming to manage their mailboxes on your current environment, and compare that with running them on VMware, or logical partitions on other servers. Some people find it surprising that it is often more cost-effective, and power-efficient, to run workloads on mainframe logical partitions (LPARs) than a stack of x86 servers running VMware.
More efficient Media
SATA and FATA disks support higher capacities, and run at slower RPM speeds, thus using fewer watts per terabyte.A terabyte stored on 73GB high-speed 15K RPM drives consumes more watts than the same terabyte stored using 500GB SATA.Chuck correctly identifies that tape is more power-efficient than disk, but then argues that paper is more power-efficient than tape. But paper is not necessarily more efficient than tape.
ESG analyst Steve Duplessie divides up data betweenDynamic vs. Persistent. The best place to put dynamic data is on disk, and here is where evaluation of FC/SAS versus SATA/FATA comes into play.Persistent data, on the other hand, can be stored on paper, microfiche, optical or tape media. All of these shelf-resident media consume no electricity, nor generate any heat that would require additional cooling.
A study by scientists at the Lawrence Berkeley National Laboratory titled High-Tech Means High-Efficiency: The Business Case for Energy Management in High-Tech Industries indicates thatData centers consume 15 to 100 times more energy per square foot than traditional office space. Storing persistent data in traditional office space can save a huge amount of energy. Steve Duplessie feels the ratio of dynamic to persistent data is 1:10 today, but is likely to grow to 1:100 in the near future, raising the demand for energy-efficient storage of persistent data ever more important to our environment.
Data centers consume nearly 5000 Megawatts in the USA alone, 14000 Megawatts worldwide. To put that in perspective, the country of Hungary I was in last week can generate up to 8000 Megawatts for the entire country (and they were using 7400 Megawatts last week as a result of their current heat wave, causing them grave concern).
Back in the 1990's, one of the insurance companies IBM worked with kept data on paper in manila folders, and armiesof young adults in roller skates were dispatched throughout the large warehouses of shelves to get the appropriate folder in response to customer service inquiries. Digitizing this paper into electronic format greatly reduced the need for this amount of warehouse space, as well as improved the time to retrieve the data.
A typical file storage box (12 inch x 12 inch x 18 inch) containing typed pages single-spaced, double-sided, 12 point font could hold perhaps 100MB. The same box could hold a hundred or more LTO or 3592 tape cartridges, each storing hundreds of GB of information. That's a million-to-one improvement of space-efficiency, and from a watts-per-TB basis, translates to substantial improvement in standard office air conditioning and lighting conditions.
To learn more about IBM's Project Big Green, watch thisintroductory video which used Second Life for the animation.
Some people find it surprising that it is often more cost-effective, and power-efficient, to run workloads on mainframe logical partitions (LPARs) than a stack of x86 servers running VMware.
Perhaps they won't be surprised any more. Here is an article in eWeek that explains how IBM isreducing energy costs 80% by consolidating 3,900 rack-optimized servers to 33 IBM System z mainframe servers, running Linux, in its own data centers. Since 1997, IBM has consolidated its 155 strategic worldwide data center locations down to just seven.
I am very pleased that IBM has invested heavily into Linux, with support across servers, storage, software andservices. Linux is allowing IBM to deliver clever, innovative solutions that may not be possible with other operating systems. If you are in storage, you should consider becoming more knowledgeable in Linux.
The older systems won't just end up in a landfill somewhere. Instead, the details are spelled out inthe IBM Press Release:
As part of the effort to protect the environment, IBM Global Asset Recovery Services, the refurbishment and recycling unit of IBM, will process and properly dispose of the 3,900 reclaimed systems. Newer units will be refurbished and resold through IBM's sales force and partner network, while older systems will be harvested for parts or sold for scrap. Prior to disposition, the machines will be scrubbed of all sensitive data. Any unusable e-waste will be properly disposed following environmentally compliant processes perfected over 20 years of leading environmental skill and experience in the area of IT asset disposition.
Whereas other vendors might think that some operational improvements will be enough, such as switching to higher-capacity SATA drives, or virtualizing x86 servers, IBM recognizes that sometimes more fundamental changes are required to effect real changes and real results.
Philip Rosedale, chief executive of Linden Labs, which produced the Second Life virtual reality environment, said Second Life and Facebook are popular because they give people a new environment to interact in that they are comfortable with.
Of course I have blogged for months now on my involvement in Second Life, and how IBM is investing in this platform for business purposes. Recently, IBM made news for publishing its Code of Conduct,and set of guidelines on how you run your avatar in virtual worlds, including Second Life. IBM recognizesthe business potential of virtual worlds, and has formed the "3D Internet" group exploring the possibilities.Over 5000 IBM employees now use Second Life on a regular basis.
I was surprised to learn that there were over 23,000 IBMers already on Facebook. I used to be on LinkedIn,but found FaceBook to have more IBMers and have made the switch. Recently, we were told that these 23,000 IBMers spend 19 minutes, on average, per day visiting Facebook pages. Nobody askedme how much time I spend every day on FaceBook, but with over 350,000 employees in the company,I am sure some have ways to track the lives of others.
Both of these count as adding more "FUN" into the workplace, which everyone should strive for. It is also good to know that the skills you developusing Second Life or FaceBook can carry over to your next job role or your next employer.The number-one question I get from new colleagues when I mention either these exciting new ways to communicate and collaborate is: "But how is this related to business?"
Second Life is obvious, a new innovative way to hold meetings with colleagues, Business Partners and clients isgoing to have business value. Meetings in Second Life help you focus on what is being discussed, versus a plaintelephone call where your eyes may wander to other things in your view. Of course nothing beatsthe effectiveness of face-to-face meetings, but Second Life offers a more energy-efficient alternative than traveling to other cities or countries.
Despite this, or perhaps because of this, over 30 percent of IBM's Linux server revenue is onnon-x86 platforms, avoiding the XenSource vs. VMware decision altogether. Both System z (traditional mainframe servers) and System p (traditional UNIX servers) are able to run many Linux images in a fully virtualized manner, without VMware or XenSource.
Last week, a writer for a magazine contacted us at IBM to confirm a quote that writing a Terabyte (TB) on disk saves 50,000 trees. I explained that this was cited from UC Berkeley's famousHow Much Information? 2003 study.
To be fair, the USA Today article explains that AT&T also offers "summary billing" as well as "on-line billing", but apparently neither of these are the default choice. I can understand that phone companies send out bills on paper because not everyone who has a phone has internet access, but in the case of its iPhone customers, internet access is in the palm of your hands! Since all iPhone customers have internet access, and AT&T knows which customers are using an iPhone, it would make sense for either on-line billing or summary billing to be the default choice, and let only those that hate trees explicitly request the full billing option.
Sending a box of 300 pages of printed paper is expensive, both for the sender and the recipient. This informationcould have been shipped less expensively on computer media, a single floppy diskette or CDrom for example. Forthose who prefer getting this level of detail, a searchable digitized version might be more useful to the consumer.
Which brings me to the concept of Information Lifecycle Management (ILM). You can read my recent posts on ILM byclicking the Lifecycle tab on the right panel, or my now infamous post from last year about ILM for my iPod.
His recollection of the history and evolution of ILM fairly matches mine:
The phrase "Information Lifecycle Management" was originally coined by StorageTek in early 1990s as a way to sell its tape systems into mainframe environments. Automated tape libraries eliminated most if not all of the concerns that disk-only vendors tout as the problem with manual tape. I began my IBM career in a product now called DFSMShsm which specifically moved data from disk to tape when it no longer needed the service level of disk. IBM had been delivering ILM offerings since the 1970s, so while StorageTek can't claim inventing the concept, we give them credit for giving it a catchy phrase.
EMC then started using the phrase four years ago in its marketing to sell its disk systems, including slower less-expensive SATA disk. The ILM concept helped EMC provide context for the many acquisitions of smaller companies that filled gaps in the EMC portfolio. Question: Why did EMC acquire company X? Answer: To be more like IBM and broaden its ILM solution portfolio.
Information Lifecycle Management is comprised of the policies, processes,practices, and tools used to align the business value of information with the mostappropriate and cost effective IT infrastructure from the time information isconceived through its final disposition. Information is aligned with businessrequirements through management policies and service levels associated withapplications, metadata, and data.
Whitepapers and other materials you might read from IBM, EMC, Sun/StorageTek, HP and others will all pretty much tell you what ILM is, consistent with this SNIA definition, why it is good for most companies, and how it is not just about buying disk and tape hardware. Software, services, and some discipline are needed to complete the implementation.
While the SNIA definition provides a vendor-independent platform to start the conversation, it can be intimidatingto some, and is difficult to memorize word for word.When I am briefing clients, especially high-level executives, they often ask for ILM to be explained in simpler terms. My simplified version is:
Information starts its life captured or entered as an "asset" ...
This asset can sometimes provide competitive advantage, or is just something needed for daily operations. Digital assets vary in business value in much the same way that other physical assets for a company might. Some assets might be declared a "necessary evil" like laptops, but are tracked to the n'th degree to ensure they are not lost, stolen or taken out of the building. Other assetsare declared "strategically important" but are readily discarded, or at least allowed to walk out the door each evening.
... then transitions into becoming just an "expense" ...
After 30-60 days, many of the pieces of information are kept around for a variety of reasons. However, if it isn'tneeded for daily operations, you might save some money moving it to less expensive storage media, throughless expensive SAN or LAN network gear, via less expensive host application servers. If you don't need instantaccess, then perhaps the 30 seconds or so to fetch it from much-less-expensive tape in an automated tape librarycould be a reasonable business trade-off.
... and ends up as a "liability".
Keeping data around too long can be a problem. In some cases, incriminating, and in other cases, just having toomuch data clogs up your datacenter arteries. If not handled properly within privacy guidelines, data potentially exposes sensitive personal or financial information of your employees and clients. Most regulations require certain data to be kept, in a manner protected against unexpected loss, unethical tampering, and unauthorized access, for a specific amount of time, after which it can be destroyed, deleted or shredded.
So ILM is not just a good idea to save a company money, it can keep them out of the court room, as well as help save the environment and not kill so many trees. Now that 100 percent of iPhone customers have internet access, and a goodnumber of non-iPhone customers have internet access at home, work, school or public library, it makes sense for companies to ask people to "opt-in" to getting their statements on paper, rather than forcing them to "opt-out".