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Can you believe it has been five years since I started blogging?
(If you absolutely abhor the navel-gazing associated with blog
Back in July 2005, IBM decided to merge together two brands, IBM eServer and IBM TotalStorage, into a single all-encompassing "IBM Systems" brand. Thus TotalStorage brand became the "IBM System Storage" product line of the "IBM Systems" brand. The next six months was spent renaming some (not all) of the products. The following January, I was named the Marketing Strategist for this new product line, with the mission to help promote the new naming convention.
We looked at possibly doing a regularly-scheduled podcast, but nobody back then, including myself, were familar with audio editing tools. Instead, we chose a blog. Most blogs at IBM are internal, safely hidden behind the firewall, accessible only to IBM employees. I wanted mine to be different, to be accessible to the public, clients, prospects, IBM Business Partners, and yes, even those working for IBM's various competitors. One thing I like about blogs is that if you have a typo, or make a mistake, you can go back and correct it after it has posted.
Marketing through social media is quite different than traditional marketing techniques. Management was supportive, but legal wanted to review and approval everything I wrote before I posted it onto my blog. Official IBM Press Releases, for example, go through a dozen reviews before they are finally made public. I refused. This kind of review and approval would ruin the blogging process.
Fortunately, this blog was not my first attempt at technical writing. Our legal counsel reviewed my past trip reports from various conferences, and decided to let me blog without review. Occasionally, someone will reivew my blog once already posted, and ask me to make some corrections. It reminds me of my favorite saying used heavily within IBM:
It is easier to get forgiveness than permission.
Despite these delays, we managed to launch this blog in September 2006, just in time to celebrate the 50th anniversary of disk systems. IBM introduced the industry's first commercial disk system on September 13, 1956.
Over the years, this blog has helped sales reps and IBM Business Partners close deals, and address the FUD their prospects heard from competition. I have helped my readers get in touch with the right people within IBM. And, I have "sent the elevator back down", helping other IBMers launch their own blogs, including [Barry Whyte], [Elisabeth Stahl], and [Anthony Vandewerdt].
Today, bloggers have a profound impact on the world. Not everyone has a positive view on this. Bloggers and other users of social media have been seen as whistle-blowers for fraudulent corporations, as activists against corrupt governments and dictators, and as subject matter experts and fact checkers referenced during television and radio newscasts. In a recent movie, one of the major characters was a trouble-making blogger, and another character describes his blogging as nothing more than "graffiti with punctuation."
I want to thank all of my readers for making this the #1 most influential blog on IBM DeveloperWorks in 2011! This blog has been [published in a series of books], Inside System Storage Volume I and Volume II. And yes, before you all ask in the comments below, I am actively working on Volume III.
For a bit of nostalgia, I invite you to read my first 21 blog posts that I posted back in [September 2006].
My how time flies. This week marks my 24th anniversary working here at IBM. This would have escaped me completely, had I not gotten an email reminding me that it was time to get a new laptop. IBM manages these on a four-year depreciation schedule, and I received my current laptop back in June 2006, on my 20th anniversary.
When I first started at IBM, I was a developer on DFHSM for the MVS operating system, now called DFSMShsm on the z/OS operating system. We all had 3270 [dumb terminals], large cathode ray tubes affectionately known as "green screens", and all of our files were stored centrally on the mainframe. When Personal Computers (PC) were first deployed, I was assigned the job of deciding who got them when. We were getting 120 machines, in five batches of 24 systems each, spaced out over the next two years. I was assigned the job of recommending who should get a PC during the first batch, the second batch, and so on. I was concerned that everyone would want to be part of the first batch, so I put out a survey, asking questions on how familiar they were with personal computers, whether they owned one at home, were familiar with DOS or OS/2, and so on.
It was actually my last question that helped make the decision process easy:
How soon do you want a Personal Computer to replace your existing 3270 terminal?
I had five options, and roughly 24 respondents checked each one, making my job extremely easy. Ironically, once the early adopters of the first batch discovered that these PC could be used for more than just 3270 terminal emulation, many of the others wanted theirs sooner.
Back then, IBM employees resented any form of change. Many took their new PC, configured it to be a full-screen 3270 emulation screen, and continued to work much as they had before. My mentor, Jerry Pence, would print out his mails, and file the printed emails into hanging file folders in his desk credenza. He did not trust saving them on the mainframe, so he was certainly not going to trust storing them on his new PC. One employee used his PC as a door stop, claiming he will continue to use his 3270 terminal until they take it away from him.
Moving forward to 2006, I was one of the first in my building to get a ThinkPad T60. It was so new that many of the accessories were not yet available. It had Windows XP on a single-core 32-bit processor, 1GB RAM, and a huge 80GB disk drive. The built-in 1GbE Ethernet went unused for a while, as we had 16 Mbps Token Ring network.
I was the marketing strategist for IBM System Storage back then, and needed all this excess power and capacity to handle all my graphic-intense applications, like GIMP and Second Life.
Over the past four years, I made a few slight improvements. I partitioned the hard drive to dual-boot between Windows and Linux, and created a separate partition for my data that could be accessed from either OS. I increased the memory to 2GB and replaced the disk with a drive holding 120GB capacity.
A few years ago, IBM surprised us by deciding to support Windows, Linux and Mac OS computers. But actually it made a lot of sense. IBM's world-renown global services manages the help-desk support of over 500 other companies in addition to the 400,000 employees within IBM, so they already had to know how to handle these other operating systems. Now we can choose whichever we feel makes us more productive. Happy employees are more productive, of course. IBM's vision is that almost everything you need to do would be supported on all three OS platforms:
The irony here is that the world is switching back to thin clients, with data stored centrally. The popularity of Web 2.0 helped this along. People are using Google Docs or Microsoft OfficeOnline to eliminate having to store anything locally on their machines. This vision positions IBM employees well for emerging cloud-based offerings.
Sadly, we are not quite completely off Windows. Some of our Lotus Notes databases use Windows-only APIs to access our Siebel databases. I have encountered PowerPoint presentations and Excel spreadsheets that just don't render correctly in Lotus Symphony. And finally, some of our web-based applications work only in Internet Explorer! We use the outdated IE6 corporate-wide, which is enough reason to switch over to Firefox, Chrome or Opera browsers. I have to put special tags on my blog posts to suppress YouTube and other embedded objects that aren't supported on IE6.
So, this leaves me with two options: Get a Mac and run Windows on the side as a guest operating system, or get a ThinkPad to run Windows or Windows/Linux. I've opted for the latter, and put in my order for a ThinkPad 410 with a dual-core 64-bit i5 Intel processor, VT-capable to provide hardware-assistance for virtualization, 4GB of RAM, and a huge 320GB drive. It will come installed with Windows XP as one big C: drive, so it will be up to me to re-partition it into a Windows/Linux dual-boot and/or Windows and Linux running as guest OS machine.
(Full disclosure to make the FTC happy: This is not an endorsement for Microsoft or against Apple products. I have an Apple Mac Mini at home, as well as Windows and Linux machines. IBM and Apple have a business relationship, and IBM manufactures technology inside some of Apple's products. I own shares of Apple stock, I have friends and family that work for Microsoft that occasionally send me Microsoft-logo items, and I work for IBM.)
I have until the end of June to receive my new laptop, re-partition, re-install all my programs, reconfigure all my settings, and transfer over my data so that I can send my old ThinkPad T60 back. IBM will probably refurbish it and send it off to a deserving child in Africa.
If you have an old PC or laptop, please consider donating it to a child, school or charity in your area. To help out a deserving child in Africa or elsewhere, consider contributing to the [One Laptop Per Child] organization.
technorati tags: , Anniversary, DFHSM, MVS, DFSMShsm, z/OS, dumb terminals, cathode ray tube, personal computer, DOS, OS/2, ThinkPad, cloud computing, Web20, Windows, Linux, MacOS, Apple, Microsoft, OLPC