Google Adwords is initial
release on October 23, 2000 by Google, Inc. It is Google’s main advertising
product and main source of revenue. In 2010, Google Adwords brought 28 billion
dollar in revenues for its company. The United States Sales and Support
division of Google Adwords is based in Mountain View, California, and the major
secondary office is located in Ann Arbor, Michigan. The Engineering for Google
Adwords is based in Mountain View, California. The Adwords offers many services
such as PPC also know as pay-per-click advertising, which is an
internet-advertising model, used to direct traffic to websites, where
advertisers pay Google when the ad is clicked. The other services are
cost-per-thousand (CPM) advertising, text, banner, and rich-media ads. Google’s
text advertisement is short, consisting of one headline and two additional text
lines. Over the last five years, Google has made a conscious decision to
incorporate social network “user sentiment” into the “Ad Rank” algorithm that
use to determine which ads show up on search engine results page.
is an Open Source Operating System developed by Google. Android is designed for
mobile devices such as Smartphone and tablet computers using a Linux-based
operating system. Android was originally
developed in secret by Android Corporation. On August 17, 2005 Google acquired
Android Inc. and made Android Inc. a wholly owned subsidiary of Google Inc.
Some of the key employees of Android Inc, such as Rich Miner and Chris White
stayed at the company after the acquisition. Recently, Ice Cream Sandwich 4.0
is the latest version of Android for Smartphone. It was announced on October 19, 2011, and brought many interesting
feature to users including facial recognition unlock, network data usage
monitoring and control, unified social networking contracts, photography
enhancements, offline email searching, app folders, and information sharing
using NFC. Android is currently the most popular operating system on Smartphone
and it is a very important platform for social media and social networking with
Beachhead Studios developed
a special social service for Call of Duty: Black Ops players and Call of Duty:
Modern Warfare 3 named Call of Duty: Elite. Call of Duty: Elite shares some of
the common feature with Bungie.net and Battle.net such as lifetime statistics
across multiple games as well as a multitude of social-networking options.
Activision-the owner of the Call of Duty franchise displayed Call of Duty:
Elite at E3 2011. User can also pay 49.99 U.S dollar per year subscription for
all the free features including exclusive premium features such as monthly downloadable
content, daily competitions with virtual and real life prizes, the ability to
level up clan, pro analysis and strategies, Elite TV, and more. Elite has a
console app for the Xbox 360 and PlayStation 3 and a mobile app for Smartphone
such as the IPhone and Android phone. There is also a Facebook integration,
which allows users with Facebook accounts to see their Facebook friends when
they come online to any Call of Duty title and allows them to invite their
friends to a lobby from the Facebook app. Call of Duty: Elite is a major
success for social business. Activision implemented a social networking app to
its own successful titles such as Modern Warfare 3, Black Ops was a very good
strategy. In the future, there will be many similar products for the upcoming
Mobile apps have been a big part of people’s daily life ever since Apple has came out with their iPhones, iPads, and iPods. Now that smart phones have been part of a daily life schedule, many people reply on their mobile phones to know what is going on in the world. With a click on a mobile app, many are able to find valuable and relative information they need and some just helps you make your final decision that much faster. Mobile apps are interactive and easy to use making it easier for people to make fast decisions when they need to. One example of that is Urban Spoon mobile app, if you have a hard time deciding where to eat or what kinds of food to eat, just put in your preferences and shake your phone and Urban Spoon will make that decision for you. It is easy and simple as that! Enjoy eating where Urban Spoon has decided for you!
Research InMotion (RIM), a global leader in wireless
innovation, revolutionized the mobile industry with the introduction of the
BlackBerry solution in 1999. BlackBerry products and services are used by
millions of customers around the world to stay connected to the people and
content that matter most throughout their day.
BlackBerry offers their customers BlackBerry communities to join and
follow to receive and send information to the company. Their customer can follow them via Facebook,
Twitter, YouTube, Flickr, and their blogs.
This allows BlackBerry to communicate with their customers at any time
of the day, any day of the week.
Commitment to diversity is just part of what is
called the Nokia Way – the core values and shared philosophy that make their
company tick. Creativity, empowerment,
openness, collaboration, and consideration for people and the environment –
these are all integral to the way they do business. But above all, it’s about
being human in everything they do – respecting and caring, even in tough
business situations. Nokia offers
their customers the option to contact them via email, phone, Facebook, Twitter,
and even live, online chat. This allows
Nokia to give feedback to their customers instantly.
Sony is a leading manufacturer of audio, video,
communications, and information technology products for the consumer and
professional markets. Its motion picture, television, computer entertainment,
music and online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world. Sony offers a variety of options for their
customers to contact them. They offer
Twitter, Facebook, Google+, YouTube, Foursquare, blogs, and forums for their
customers to interact with each other and also allows Sony to give and take
feedback to everyone within their community.
To quote their position on customer service from their customer service
page, “We love connecting with our customers and are always here to share and
discuss all things ‘Sony’.” Here is a video from Sony's YouTube channel.
Tumblr is a microblogging
platform and social networking website. David Karp is the Founder, and CEO of
Tumblr, Inc. He founded the company in April 27, 2007. Since then, Tumblr grows
rapidly and it is occupying position 39th on Alexa ranking chart as
of March 2012. Tumblr provides a space named “tumblelog” for users to post
multimedia and other content. The owners of the tumblelogs can make their blog
private or let other users to follow them. Many of Tumblr features utilize the
“dashboard” interface, where users can choose option to post content and post
or follow other users’ blogs. Tumblr is one of the well-known social networking
services, and users can utilize its feature to expand networking and interact
with other user.
is a business-related social networking website. Reid Hoffman, Allen Blue,
Konstantin Guericke, Eric Ly, Jean-Luc Vailant founded the company in Santa
Monica, California in 2003. The company headquarter is located in Mountain
View, California, USA. LinkedIn’s famous slogan is “Relationships Matter.” The
website is mainly used for professional networking. The primary purpose of LinkedIn is providing
a solution for users to maintain a list of professional contacts and manage
their relationship with their “Connections.” The users can invite anyone to
become a connection. However, LinkedIn has a feature to prevent spam users. A user keeps send invite to an individual and
he or she selects “I don’t know” or “Spam” option on the invite email, this
counts against the inviter. If the inviter gets too many of such responses, the
account may be restricted or closed. LinkedIn is a very important tool for
social business for professional users or organizations to maintain their
Yahoo’s vision is to deliver our world, our way. They do that by using technology to keep more than half a billion people connected to what matters to them the most across devices and continents. They also connect advertisers to the consumers who matter to them most. Yahoo provides a variety of different services, but in order to be up to date with their latest and greatest you can follow them on Facebook, Twitter, Flickr, Yahoo Video, YouTube, and subscribe to their RSS feeds. They also provide a blog where there are news updates, spotlights, popular posts, and archived posts. The blog allows users to communicate and allows Yahoo to provide feedback to its users. Here is the featured video on Yahoo's YouTube channel.
Over 1,100 games are
available to purchase, download, and play from any computer. Check out the new
releases, indie hits, casual favorites and everything in between. Find someone
to play with, meet up with friends, connect with groups of similar interests,
and host and join chats, matches, and tournaments. See when your friends are
online or playing games and easily join the same games together. Chat with your
buddies, or use your microphone to communicate in any game. The Steam Community
is comprised of people who play all sorts of PC and Mac games. Now it's easy to find your friends online, organize groups, and join
chats. Steam offers their customers an
online community where they release news and updates as well as allow them to
collaborate with each other and contact their customers directly.
This video is about IBM’s Lotus technology and GBS and how they interact with each other creating a leader in innovation for the Lotus community. GBS products, GROUP Live and Transformer are powering IBM Lotus software. GBS has been supporting Lotus since 1992 creating state-of-the-art application and industry-leading products. They are cost effective and provide enterprise-class support and confidence in the future. Most of the money is spent on research and development guarantees. We chose to do a flash card style video because we thought it would be better to engage the viewers by making them read it rather than partially listening someone talk about it.
Samsung has been dedicated to making a better world through
diverse businesses that today span advanced technology, semiconductors,
skyscraper and plant construction, petrochemicals, fashion, medicine, finance,
and hotels. It leads the global market
in high-tech electronics manufacturing and digital media. Through innovative, reliable products and
services; talented people; a responsible approach to business and global
citizenship; and collaboration with their partners and customers; Samsung is
taking the world in imaginative new directions.
They allow their customers to contact them through Facebook, Twitter,
Google+, email, and phone. They also
have a window that is on their services page to start chatting with a
For more than 26 years, Dell has empowered countries,
communities, customers, and people everywhere to use technology to realize
their dreams. Customers trust them to
deliver technology solutions that help them to and achieve more, whether they’re
at home, work, school, or anywhere in their world. Dell offers their customers to follow their
news and updates via Facebook, Twitter, RSS, and YouTube. They also offer an online community for
customers and Dell’s support team to collaborate with each other and offer
solutions. The community is consisted of
blogs, forums, ratings, and reviews.
Social media is really important for Dell because they are informing
their customers of their products and solutions in order to make sure the
customer gets exactly what they need.
Hi, my name is Hanh Nguyen. I am Vietnamese. I was born and
raised in Hanoi- the capital city of Vietnam.
Currently I am
studying at San Jose State university. I plan to graduate this Fall semester
with a BA in Business Management Information Systems. Previously, I graduated
from Wellington high school in Wellington, New Zealand.
My interests are video games, soccer, website design,
programming and networking. I also like to study about social networking and
social business. I want to apply my knowledge of social networking in my future
My thought about TGMC?
The Great Mind Challenge provides me a unique experience
with social business. The competition helps me understand more about social
media and how it will help me to gain competitive edge in the market.