Heads Up: Steve Rubel's attention is crashing.
But the noted blogger and micropersuasion expert explains in a blog post from yesterday that the coming crash isn't about money.
No, this one, he tells us, is personal.
Steve writes "We are reaching a point where the number of inputs we have as individuals is beginning to exceed what we are capable as humans of managing. The demands for our attention are becoming so great, and the problem so widespread, that it will cause people to crash and curtail these drains. Human attention does not obey Moore's Law."
Time to get out the RSS Draino, I guess. Clean out those clogged feeds and keep those Information Superhighwaytubes churnin' away.
Me, I wasn't paying much attention to begin with, so I figure I'll live.
There was always too much information out there, particularly for an information junkie like myself.
Which is why I've always depended on filters. Whether the editors of The New York Times or my Google email filter, I've continuously surrounded myself with a wall of noise filters to lower the impedence. It works...mostly.
Google Cranks Up The Anti-Microsoft Volume
Google, of course, is still trying to do its part to turn up the volume, particularly on Microsoft, both in the courtroom and in the court of public opinion.
In April, they filed a 49-page complaint alleging that the latest version of Microsoft Windows (Vista) impairs the performance of "desktop search" programs. Vista has a desktop search feature?
Hmm, I didn't realize...of course, I also haven't been paying much attention. Anyhow, I'm still using that "good enough" OS called Microsoft XP. If I need to do a desktop search, I use that Google Desktop search feature.
Which is, of course, kind of the point of the complaint. And fighting Microsoft in court worked out so well for Netscape et al, why not?
Google also introduced its poison PowerPoint pill yesterday, the Gmail PowerPoint viewer.
Me likey so far...I can view the PowerPoint embedded in a Gmail without having to open PowerPoint itself.
Hey, it's just one more day not at the Office.