Emerging Technologies You Need to Know
Matching: communitybuilding X
I grew up in New Orleans where parochial school children enjoyed two entertaining annual holidays:
- the well advertised Mardi Gras, a Tuesday day-off in mid Winter
- the Wednesday after Halloween to celebrate All Saints or All Souls Day
The headlines are occupied by the rise of oil, the fall of the dollar, the kick-off to the presidential
race (so far it's been preseason) and the finale to the sub-prime collapse.
Amidst the dour mainstream news, consider the escalation of the Microsoft vs Google campaign which
should influence our own 2008 planning:
- Microsoft invested $240mm investment in Facebook (1.6% stake) last week and Google countered immediately
with an open standards alliance, Open Social, including LinkedIn, Ning, and Orkut (Google's own social network).
Google does not want Facebook to become the operating system of social networks. Quick aside:
News Corp.'s 2006 100% acquisition of MySpace for $580mm looks brilliant.
Are we blindly returning to Act II of the dot-bom? I think not and I believe that Social Networking
or Community Building as promoted by Facebook and others could be adopted by our own kinds of enterprises
to better connect our widely dispersed knowledge bases: employees, customers, partners, supplier in the spirit of
'What if we knew what we all knew?!'
Right now I have eleven (11) applications opened to manage my work inside and outside of the firewall: email, sms,
two types of instant messaging, two browsers, plus the associated tools for calendar, address book, word processing
and a mobile phone. I would value a workspace where I could link all of my activities to 'connect those who know
with those who need to know, regardless of their employer. I see a Facebook-like model helping me to achieve this.
Eric Schmidt, CEO of Google, is quoted in Monday's NY Times: "One of the things to say, very clearly, is that
social networks are very real. If you are of a certain age, you sort of dismiss this as college kids or teenagers.
But this is very real." Google closed over $700 today, up 54% YTD.
'Start small, grow fast, get involved' might be a productive way to explore the potential of Social Networking
or Innovation Networking in 2008. No holiday required. cperrien
For developers looking for one site to get a quick glimpse of what is happening in the "Mashup" world, you should check out the newly launched developerWorks Community Space focused on Mashups .
The Mashups community consolidates information on mashup makers and utilities to createsituational applications, including information about mashup utilitiessuch as QEDwiki (IBM's Enterprise Mashup Maker) being developed by IBM's Emerging Technologies team.
Also, there is an Ajax community available which is one-stop shop for information on the Ajax programming model, includingarticles and tutorials, discussion forums, blogs, wikis, events, andnews.
Since Mashups and Ajax are closely related topics, I suggest you check out both communities on a regular basis. These communities just launched with an initial set of functions, but will continue to evolve to add more community functions later this summer. For example, these communities will offer public and private chat rooms for relationship building.
Manager, IBM Emerging Technologies Development
Have you ever hung-out with Pharmaceutical sales reps? Talk about highly structured environments: one has to be part-model, part-caterer, part-scientist, and part-psychiatrist and willing to work in a command & control management environment. Take the whole office staff lunch just to get 10 minutes with the doctor! Ugh! To blow-off steam, they participate in a site called Cafepharma.com which offers rumors, job-postings, more rumors, complaints, and advertising. Any site that gets the lone-wolf culture of sales types to collaborate impresses me.
As the likes of Facebook and MySpace gain traction in the enterprise - whether or not hosted or endorsed by the enterprise - I predict that we will see alot more employee to employee discussions such as Cafepharma. If the enterprise gets ahead of the game, these sites will foster collaboration for insight into all of the critical ingredients that can make companies successful in the marketplace i.e, better customer relationships well beyond the currently packaged CRM kind. Laggards into this collaboration space will find themselves critiqued and measured as university professors are at http://www.sin.wm.edu/modules/rank/ or cafepharma.com. cperrien
Cisco's stock performed well in 2006 - one of the market's stars. And it is still hard for them to shed or to modify their Routers &Networks reputation - as solid as it is. As their hardwareportfolio connects computers, I guess they would like to projectthemselves as being able to connect like-minded people with SocialNetworking (SN) capabilities. We'll see. Marc Andreessen,co-ounder of Netscape and now the co-founder of Ning.com - a SN site -is not so confident (I've gathered this info from the NY Times's3/3/2007 Technology Section; article: Social Networking's NextPhase). The acquisition of Tribe.com follows Cisco's acquisitionof Five Across, a SN design firm.
Will those of us in the enterprise be able to modify our personalbusiness processes (the tools for managing our work) and devote timefor sustained collaboration with colleagues andacquaintances? When we meet and say 'let's stay incontact,' will we be able to take advantage of theseSN-capabilities to do so purposefully or will Social Networking becomeanother spam engine? My feeling is that SN will take offonce we have a useful, visual interface for mapping and sharing ourconnections.