Emerging Technologies You Need to Know
Matching: communitybuilding X
I grew up in New Orleans where parochial school children enjoyed two entertaining annual holidays:
- the well advertised Mardi Gras, a Tuesday day-off in mid Winter
- the Wednesday after Halloween to celebrate All Saints or All Souls Day
The headlines are occupied by the rise of oil, the fall of the dollar, the kick-off to the presidential
race (so far it's been preseason) and the finale to the sub-prime collapse.
Amidst the dour mainstream news, consider the escalation of the Microsoft vs Google campaign which
should influence our own 2008 planning:
- Microsoft invested $240mm investment in Facebook (1.6% stake) last week and Google countered immediately
with an open standards alliance, Open Social, including LinkedIn, Ning, and Orkut (Google's own social network).
Google does not want Facebook to become the operating system of social networks. Quick aside:
News Corp.'s 2006 100% acquisition of MySpace for $580mm looks brilliant.
Are we blindly returning to Act II of the dot-bom? I think not and I believe that Social Networking
or Community Building as promoted by Facebook and others could be adopted by our own kinds of enterprises
to better connect our widely dispersed knowledge bases: employees, customers, partners, supplier in the spirit of
'What if we knew what we all knew?!'
Right now I have eleven (11) applications opened to manage my work inside and outside of the firewall: email, sms,
two types of instant messaging, two browsers, plus the associated tools for calendar, address book, word processing
and a mobile phone. I would value a workspace where I could link all of my activities to 'connect those who know
with those who need to know, regardless of their employer. I see a Facebook-like model helping me to achieve this.
Eric Schmidt, CEO of Google, is quoted in Monday's NY Times: "One of the things to say, very clearly, is that
social networks are very real. If you are of a certain age, you sort of dismiss this as college kids or teenagers.
But this is very real." Google closed over $700 today, up 54% YTD.
'Start small, grow fast, get involved' might be a productive way to explore the potential of Social Networking
or Innovation Networking in 2008. No holiday required. cperrien
JohnFeller 110000RUW6 Tags:  ibm mashups web2.0 searchengines communitybuilding apple iphone mobiledevices youtube google 3,594 Views
1. Mobile Search with related advertising opportunities remains the investment rage amongst Google, Yahoo,
and Microsoft. Apple's iPhone campaign fueling this fire (stock up 80% since announcement in Feb. 2007).
2. How to get started, not Why is the theme of the customer discussion. A shift from the spring due to notable
F500 investments such as News Corp acquisition of Dow Jones (parent of the Wall Street Journal) and Microsoft
offering $300mm for just 5% of Facebook. Agreement that there is something to this notion of Community Building
or Social Networking. Starting inside the enterprise to harness collective wisdom of employees, with a goal
of improved innovation, is compelling. Existing business processes and right mix of staff are inhibitors to taking
advantage. Is the benefit in early adoption or fast-following?!
3. Not much of a wow factor in related tools: blogs, wikis, feeds etc as judged to be the basics but not project justifiers.
4. Positive reception to IBM's own related experiences: Jams, Think Place, Technology Adoption Program, and
quantity of internal blogs, wikis etc. A concerted offering would be valued by marketplace.
5. Mash-ups of enterprise data could be a big winner; need cohabitation story with portal capabilities.
6. Appear Bigger than You Are via Web 2.0 (YouTube, Community Building) is an attraction to mid-market customers.
7. Mid-sized firms attracted, increasingly so, to hosted apps by likes of Google (e.g. Google Pack, NetBooks)
8. Web 2.0, as the friendly face of service-enabled architectures (SOA), is not yet obvious to customers and to sellers.
Remains a tough, internal sell from IT to its business sponsors.
9. Information Security is top of mind, well beyond a traditional IT control point: 'If I move outside of enterprise
with Web 2.0, how would I handle InfoSec and legal hurdles?'
10. Not much Web 2.0 budget in '07 and being budgeted for TBD projects in '08.
From my recent e-cast to Financial Sector Customers. Economist article decribes the opportunity to help Gen Y
become savvy customers. cperrien
Full citation: http://www.economist.com/finance/displaystory.cfm?story_id=9622309
Greetings on these dog days of summer,
Brief article on page 68 of the 11 Aug 07 Economist. We've discussed web 2.0 and how we can
both learn from Gen Y's use of these technologies (blogs, syndication, community building etc) as well
as how to apply these technologies to better serve this market of growing influence.
I observe my 17 year old as he earns a little money at his summer job in the bakery and begins to
understand the cost of automotive ownership now that he is in sole possession of his mother's car
(it shocks him that a tank of gasoline requires more than 1/2 day of wages). Now he's inquiring about
saving percentages and 401k plans. He is in the market for a financial partner who understands his
situation (eager to be on his own, off to college in less than one year, wants to participate in the
complicated adult world and not exactly sure how. But he knows that finances have something to do with it).
I am not a fan of making a buiness case based on 'what kids are doing,' and in this matter I believe that
we can both learn (be more innovative) and help at the same time (groom a generation of customers and
Be cool (in the other sense of the term), christopher perrien
JohnFeller 110000RUW6 Tags:  communitybuilding situationalapps qedwiki rss mashups web2.0 2,775 Views
I'm proud to announce a new technology that's near and dear to my heart: IBM Mashup Hub.
Mashup Hub is intended for a community of Web 2.0 mashup creators and situational application assemblers to come together to share and reuse user interface components (widgets) and enterprise data sources.
We released today on alphaWorks Services in conjunction with a QEDWiki update that contains interoperability with Mashup Hub. In fact, if you go into QED Explorer, you will see the feeds and widgets from the Mashup Hub catalog.
Firefox users can also download a Firefox extension that works with Mashup Hub.
If you haven't already, go ahead and visit the link above and "Try it Now". We look forward to your comments and feedback.
p.s. If you're wondering why I like Mashup Hub so much, it's because, as a developer, I've seen it through from initial concept to prototype to today's release. I hope you enjoy using it as much as our team has enjoyed creating it.
The recent Web 2.0 Roundtable that I attended divided itself into 2 large camps:
those who relish the idea of maybe realizing some of the promise of CRM by having
useful, lower-cost tools for connecting to like-minded people; and those who see the
possible benefit and are concerned about privacy, data security, corporate reputation
etc (valid points and often disguises for loss of control). Here is simple and clever
demo of the possible benefits of Community Building. cperrien
The Economist of June 16, 2007 page 85 describes an interesting bank chain: Umpqua. Begun in Oregon. Highly focused on customer service, not only ATM fees and deposits. 144 branches in 12 years.
The current riddle for banks is how to attract customers to the branch office (branches matter to customer relationship and customer loyalty which drives sales) when 2x more customers bank online than did in 2002.
Well trained associates (trained by the Ritz Carlton, no less) cater to customer needs and charge accordingly. Link to Economist article.
Maybe the Apple Store is not the only example of the Branch Bank of the future. cperrien
Have you ever hung-out with Pharmaceutical sales reps? Talk about highly structured environments: one has to be part-model, part-caterer, part-scientist, and part-psychiatrist and willing to work in a command & control management environment. Take the whole office staff lunch just to get 10 minutes with the doctor! Ugh! To blow-off steam, they participate in a site called Cafepharma.com which offers rumors, job-postings, more rumors, complaints, and advertising. Any site that gets the lone-wolf culture of sales types to collaborate impresses me.
As the likes of Facebook and MySpace gain traction in the enterprise - whether or not hosted or endorsed by the enterprise - I predict that we will see alot more employee to employee discussions such as Cafepharma. If the enterprise gets ahead of the game, these sites will foster collaboration for insight into all of the critical ingredients that can make companies successful in the marketplace i.e, better customer relationships well beyond the currently packaged CRM kind. Laggards into this collaboration space will find themselves critiqued and measured as university professors are at http://www.sin.wm.edu/modules/rank/ or cafepharma.com. cperrien
Why so many citations from traditional media? Because I feel that if the likes of the Times or the Wall Street Journal report on a technology trend or make a Web 2.0 observation, then my kinds of enterprise customers can have confidence that these events merit their attention. I'm not finding this journalism or these insights on some odd blog in a remote corner of the Internet.
This article by Randall Stross in the May 27, 2007 NYT describes the dramatic differences in experiences between the retail outlets of these two powerhouse Consumer Electronics companies, albeit one on the rise and the other coping with the loss of sparkle (although I'll never forget the first time that I heard a Walkman with its double D battery-pack. A true-dude burst into the Britches of Georgetown store on Connecticut Avenue in DC and showed four or five of us his portable music player. Right off the street!! circa 1979).
JohnFeller 110000RUW6 Tags:  web2.0 communitybuilding socialnetworking myspace wallstreetjournal 2,301 Views
We spoke about the lessons of community building on the popular culture side of the Internet, namely connecting like-minded individuals. This NY Times article by Brad Stone on May 25, 2007 discusses Facebook's intent to move into the enterprise.
And it appears that the Bancroft family will approve of Rupert Murdoch's bid for the Wall Street Journal thereby bringing the grand dame WSJ into the fold with MySpace and Fox TV.
Why do some remain skeptical of the value of Web 2.0 to the Enterpise?!
A good chance for Lotus to discuss IBM's own experience with its own Facebook-like application (w3) and the impending Connections offering.