With the explosion of mobile apps, measurement of app metrics & taking actions based on the data is very important. Thousands of apps are available on apple app store, google play & others. Analytic packages provide a variety of information on apps & thus helps in taking actions. This helps mobile app developers and marketers right from discovery to download & engagement. Some of the important metrics are
1) Number of new users who download the app daily & also the old users & referral sources which drive traffic to apps.
2) The version of apps is also important as it helps know the popularity of which version is doing good.
3) Engagement metrics - Like how frequently the app is used, the actions users take once they start using the app.
4) Purchasing through apps - If any goods or products are sold through apps, shows the revenue & also other data associated with it.
Mobile app analytics can be used along with the overall web analytics to develop the digital marketing stratgies of the brand. This helps companies to develop better customer understanding & also help increase their ROI.