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Tony Pearson is a Master Inventor and Senior Software Engineer for the IBM Storage product line at the
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author of the Inside System Storage series of books. This blog is for the open exchange of ideas relating to storage and storage networking hardware, software and services. You can also follow him on Twitter @az990tony.
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Tuesday is always good for announcements. Today, Gartner, Inc. announced that IBM has taken over HP in its climb to the top. I'll quote directly from today's press release:
STAMFORD, Conn., March 6, 2007 — Worldwide external controller-based (ECB) disk storage revenue totaled $15.2 billion in 2006, a 4.1 percent increase over 2005 revenue of $14.6 billion, according to Gartner, Inc.IBM overtook Hewlett-Packard for the No. 2 position in 2006 (see Table 1). IBM’s worldwide ECB market share increased to 15.8 percent, while HP’s market share dropped to 13.1 percent.
IBM beat HP both in 4Q06, as well as 2006 full year.You can read more about it from Gartner Dataquest report “Market Share: Disk Array Storage, All Regions, All Countries, 1Q05-4Q06" on their website. (Note: non-IBMers might need an account with Gartner to access this, not sure)
The focus was on external controller-based disk, not external controller-less SCSI/SAS disk, not disk arrays posing as virtual tape libraries, nor any disk sold inside HP, Sun, IBM or Dell servers. This is to compare with disk-only vendors such as EMC and HDS. The revenues reflect hardware only, including hardware-related parts of financial leases and managed services. Revenues from optional priced software features such as multi-pathing drivers, management software, or advanced copy services were excluded.I discussed these types of analyst reports back in blog post last September: Space Race Heats Up.
These marketshare numbers are based on revenues, not units or terabytes. When a box gets sold, the revenue was counted toward the vendor that sold it, not the manufacturer that built it. In this last report:
When Dell sells an EMC box, it gets counted as Dell. When Fujitsu Siemens sells an EMC box, it gets counted as "Other".
When HP sells an HDS box, it gets counted as HP. When Sun sells the HDS box, it gets counted as Sun.
When IBM sells its System Storage N series (from the OEM agreement with NetApp), it gets counted as IBM. Both IBM and NetApp experienced growth in the NAS/unified storage arena.
It's still cold here in the Washington DC area, but at least good news like this helps warm me up!
This week, I was in Sydney, Australia teaching IBM Storage Portfolio Top Gun class.
Our hotel is near [Circular Quay], and our class is at the IBM Centre at St. Leonards, just six metro stops away. There are also ferry boats from Circular Quay to other parts of the city.
Here are other members of the teach team. Scott McPeek covers the IBM SmartCloud Virtual Storage Center, SAN Volume Controller and Tivoli Storage Productivity Center. Vic Peltz covers high-end disk, disk replication, and competitive issues. Here we are in front of the [Sydney Opera House].
We arrived at 4:15pm to discover they weren't open for dinner until 5:30pm. We managed to find some beverages at the bar next door. Corona beer?!?! I just travelled thousands of miles across the Pacific Ocean to be offered Mexican beer I can get locally in Tucson? I don't think so! Instead, we got some local Tasmanian brew.
Once seated, our table at Doyles was outdoors on the patio, with stunning views of the sunset. The weather was just right, cool and crisp sea air, but not windy.
I tried their Sydney Sangria which combines red wine, fruit juices and ginger beer. This had an interesting kick. If you have never tried Ginger beer, I highly recommend it! For dinner, I had the Flathead fish and chips. All of the fish at Doyles is locally sourced.
We got done with dinner just in time to catch the last ferry boat at 6:55pm! We literally were the last three to get on the boat before they pulled up the gangplank!
On Monday night, after the first day of class, our friends at [Brocade] invited us to a Pizza-and-Beer reception at the [Cabana Bar and Lounge], similar to the Brocade reception at Sale Street Bar last week in Auckland. Here I am with Katie, one of the Brocade employees hosting the event.
While at the reception, we had a terrible rain storm. I am so glad we were not on the street at that time. Some of our colleagues were not so lucky, and arrived soaking wet!
Special thanks to Tim Lees, the Brocade partner manager to IBM in ANZ, for hosting these receptions in both Auckland and Sydney!
On Tuesday, I once again presented the [Storwize family, DS3500 and DCS3700 disk systems]. Based on student feedback from last week's Auckland class, we took out some of the more technical details of each product, and added more information on the business value of each feature.
The flight back was uneventful, except for the leg from Houston to Tucson. The lady in the window seat had "overallocated storage" and required a "distance extension" on her safety belt. To accomodate her, her husband and I flipped up the "logical partitions" between the seats, and "compressed" to take up less space to accomodate. Luckily, it was only for two hours.
On the flight to Houston, I was asked what kind of drink I wanted, in Spanish, as the crew were all from Mexico. Here's a quick Spanish lesson:
this stands for drink in general, and can include liquor and soft drinks
this stands generically for soft drink. They will often use "Coke" to refer to any cola beverage, regardless of brand.
It is interesting that Spanish language in each country is slightly different. The Mexicans I met with and spoke Spanish to immediately recognized I was from South America, and not from Central America. Likewise, folks in Puerto Rico knew I was from somewhere from South America, and not from Mexico or Central America. In Columbia, Argentina, and even Brazil, my speech is more recognizable as being from Bolivia.
Before IBM got into an OEM agreement with Network Appliance, I used to indicate that EMC and NetApp were the "Coke and Pepsi" of the NAS marketplace. IBM had a presence, but it was in the single digits, whereas these two major players had roughly equal marketshare, just as Coke and Pepsi dominate equally the US marketplace. That analogy doesn't work in other countries, as in some cases the country might be more heavily in favor of one or the other.
On my flight over from Houston to Tucson, however, I was asked what kind of "pop" I wanted. I always say "soda" to refer generically to soft drinks, but realize that others say "pop" instead. Not only can Americans be able to detect what part of the country people are from by accent, but also by the words they use.
I figured I need to say something about "green" on this special holiday (and yes, I am partially Irish, andthe majority of my siblings have bright red hair and freckles as it runs through my family)
Last week, I had the pleasure to meet [Dr. Jia Chen]. She has a PhDin nanotechnology and works in IBM's Watson Research Center. She is recognized as one of the top 35 scientistsunder 35 years of age by MIT, top 15 of the "Nano 50", and one of the top 80 in the National Academy of Engineering.
The two of us presented to clients at the BMW Performance Center in Greenville, SC, on the topic of the "Green" IT data center. She covered all of the advancements IBM is making on the server side, and I coveredall the things on the storage side.
The BMW Performance center is part "briefing conference location" and part "driving school". Everyone had a greattime watching the crazy stunts of the professional drivers skidding and spinning on a closed course. Some hadthe opportunity to actually drive or ride in the cars themselves.
BMW is introducing its own "energy efficiency initiative" with their [X3 Hybrid] vehicle,which will be manufactured in Greenville, SC plant.
Continuing this week's theme on Enterprise Applications, today I will cover Oracle.
IBM is Oracle's number #1 integration partner, and has the leading market share, nearly 40 percent, for IT hardware running Oracle applications. In the coopetition category, Oracle's databases competes against IBM's DB2 database offerings, and Oracle'sapplications compete against SAP's set of Enterprise Apps. While SAP offers its own internal database, most production SAP environmentsuse either an Oracle or IBM database instead. Comparing license revenues, Oracle's application side earns roughly 70 percent of the amount SAP applications earn.
To compete against SAP, Oracle has been on a spending spree of acquisitions. This includes PeopleSoft, Siebel, Hyperion, Agile, and JD Edwards.IBM can help with all of these applications, and many clients continue to use IBM DB2 as the underlying database, rather than switching over to Oracle database. For example, IBM has sizing tools to help identify the right amount of servers and storage based on "best practice" experience.
Oracle's database uses a number-letter combination. "9i" was Version 9, "i" for Internet. "10g" and "11g" are versions 10 and 11, "g" for Grid. Most of the Oracle customers I deal with are still on 9i or 10g. The 11g releaseis supported on Linux and Windows, with the other platforms to be delivered in a staged approach.
As with SAP, it is possible with Oracle to run a front-end application on one server platform, and theback-end database on a different server platform. Many of IBM's largest customers run the front-end onAIX or Linux, and then use z/OS on System z for the back-end database.
Oracle has implemented a "Scale-Out" approach called Real Application Clusters [RAC],pronounced same as "rack", which I discussed before [Similar Sounding Storage Speech].Several servers can act as an "application cluster" to access a common database. This approachallows customers to use a bunch of x86 servers instead of a bigger System p or System i machine. Additional processor capability can simply be added into the "application cluster" as needed.
IBM and Oracle are both staunch proponents of Linux. Oracle offers theirOracle Enterprise Linux support program.In this support program, Oracle will offer support service contracts for Red Hat Enterprise Linux (RHEL) corporatecustomers.This could explain why Oracle decided to support[Linux first]on its new 11g database, rather than Windows.
To deal with all of their acquisitions, Oracle has announced its Applications Unlimited strategy. Inthis strategy, the Oracle Fusion middleware will support all of Oracle'sapplications, including JD Edwards, PeopleSoft, and Seibel. This is good for IBM, as it will simplify IBM's testing of server and storage platforms for its Oracle clients.
To support pre-sales efforts, IBM and Oracle have formed the IBM Oracle International Competency Center,[IOICC]
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima".It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
In explaining the word "archive" we came up with two separate Japanese words. One was "katazukeru", and the other was "shimau". If you are clearing the dinner plates from the table after your meal, for example, it could be done for two reasons. Both words mean "to put away", but the motivation that drives this activity changes the word usage. The first reason, katazukeru, is because the table is important, you need the table to be empty or less cluttered to use it for something else, perhaps play some card game, work on arts and craft, or pay your bills. The second reason, shimau, is because the plates are important, perhaps they are your best tableware, used only for holidays or special occasions only, and you don't want to risk having them broken. As it turns out, IBM supports both senses of the word archive. We offer "space management" when the space on the table, (or disk or database), is more important, so older low-access data can be moved off to less expensive disk or tape. We also offer "data retention" where the data itself is valuable, and must be kept on WORM or non-erasable, non-rewriteable storage to meet business or government regulatory compliance.
The process of archiving your data from primary disk to alternate storage media can satisfy both motivations.
IBM offers software specifically to help with this archival process.For email archive, IBM offers [IBM CommonStore] for Lotus Domino and MicrosoftExchange. For database archive, including support for various ERP and CRM applications, IBM offers [IBM Optim] from the acquisition of Princeton Softech.
The problems occur when companies, under the excuse of simplification or consolidation, feel they can just usetheir backups as archives. They are taking daily backups of their email repositories and databases, and keepingthese for seven to ten years. But what happens when their legal e-discovery team needs to find all emails or database records related to a particular situation, an employee, client or account? Good luck! Most backupsare not indexed for this purpose, so storage admins are stuck restoring many different backups to temporary storage and combing through the files in hopes to find the right data.
Backups are intended for operational recovery of data that is lost or corrupted as a result of hardware failures, application defects, or human error. Disk mirroring or remote replication might help with hardware failures, but any logical deletion or corruption of data is immediately duplicated, so it is not a complete solution. FlashCopy or Snapshot point-in-time copies are useful to go back a short time to recover from logical failures, but since they are usually on the same hardware as the original copies, may not protect against hardware failures. And then there's tape, and while many people malign tape as a backup storage choice, 71 percent of customers send backups to tape, according to a 2007 Forrester Research report.
Backups often aren't viable unless restored to the same hardware platform, with the same operating system and application software to make sense of the ones and zeros. For this reason, people typically only keep two to five backup versions, for no more than 30 days, to support operational recovery scenarios. If you make updatesto your hardware, OS or application software, be sure to remember to take fresh new backups, as the old backupsmay no longer apply.
Archives are different. Often, these are copies that have been "hardened" or "fossilized" so that they make sense even if the original hardware, OS or application software is unavailable. They might be indexed so that they can be searched, so that you only have to retrieve exactly the data you are looking for. Finally, they are often stored with "rendering tools" that are able to display the data using your standard web browser, eliminating the need to have a fully working application environment.
Take any backup you might have from five years ago and try to retrieve the information. Can you do it? This might be a real eye-opener. You might have inherited this backup-as-also-archive approach from someone else, and are trying to figure out what to do differently that makes more sense. Call IBM, we can help.
A Brief History of SVC and Storwize Family: What, How and Why?
Fellow IBM Master Inventor [and blogger] Barry Whyte gave an excellent session on the past 10 years of development history for IBM SAN Volume Controller and the rest of the Storwize Family based on its binary code. The SAN Volume Controller represents the start of a movement, what is now called "Software-Defined Storage", with a layer of abstraction that completely hides the differences between different back-end devices. The Storwize family is the most successful Software-defined Storage solution in the IT industry!
IBM Cloud Storage Architectures
IBM Clod Barrera presented an updated version of his "Cloud Storage Architecture" pitch from a technical and strategic viewpoint. From 2011 to 2015, external storage spend is increasing 25 percent for public cloud, and 17 percent for private cloud deployments, and that is not including all of the Do-it-yourselfers like Facebook who build their own storage devices from piece parts.
This year, Clod has expanded his "Cloud Storage Taxonomy" to six different categories:
OLTP/transactional, typically block-based
General purpose storage
Ephemeral storage that exists only while a specific virtual machine (VM) is running
Analytics, which tends to be more sequential than random in I/O pattern
IBM is a platinum sponsor of OpenStack, and is proud to have hundreds of contributors assigned to improve this open source initiative.
IBM Linear Tape File System - Enterprise Edition
IBM Ed Childers presented the latest announcement on Linear Tape File System [LTFS]. For a quick recap, IBM first introduced LTFS Standard Drive Edition [LTFS-SDE] in April 2010, which allowed workstations attached to single tape drives to use cartridges much like USB memory sticks. Then, IBM introduced LTFS Library Edition [LTFS-LE] which allows an entire tape library to be mounted as a file system, with each resident tape cartridge listed as a sub-directory.
Now, IBM has LTFS Enterprise Edition, which combines disk-based General Parallel File System [GPFS] with LTFS-LE, resulting in a combined hybrid disk-and-tape file system.
To provide a client's perspective, Konstantin Arnold with Biozentrum, the Life Sciences Research department of the University of Basel, Switzerland and SIB Swiss Institute of Bioinformatics presented some shocking information on their data growth. Biozentrum studies 3D protein folding, with information from the Worldwide Protein Data Bank [PDB] and [UniProt], which combines protein information from Swiss-Prot with manually annotations and TrEMBL computationally analyzed and automatically annotated entries.
Combining lab data, proteomics, deep-sequencing, imaging and high-content analysis, their storage requirements has grown exponentially, from less than 50 TB in 2009, to over 350TB in 2013. With the need to have such a large repository of unstructured data, it made sense to use LTFS-EE for this project!
IBMers presented the use of SAN Volume Controller (SVC) in a "stretch cluster" for a production environment at a bank in the Middle East. Before going into the technical details of the solution, they explained the challenges of running a bank under Sharia law. For example, Sharia law does not allow charging interest rates on borrowed money, but banks can charge fees for services. Debit cards are automatically denied at shops that are "black-listed" such as liquor stores, that are not consistent with the precepts of the Islamic religion.
The SVC implementation was rather straight-forward. IBM has offered Stretch Cluster since 2009 with version 5.1, but it only gained popularity years later when VMware pointed out that this can be used for datacenter to datacenter vMotion activity. The IBM team tested this out with a short 500 meter distance locally, before stretching it out to two locations now implemented. They have three SVC nodes managing 60TB of managed disk capacity at each data center, made up from a mix of DS8870, Storwize V7000 and DS3950 disk systems.
To demonstrate the robustness of the solution, the client requested that the IBM team demonstrate various recovery scenarios while running live in production mode! As you would expect, IBM SVC successfully handled every one.
IBM Cloud Storage with OpenStack and IBM System Storage
IBM Michael Factor presented this overview of OpenStack, and how IBM already supports various aspects of the open source initiative with products like SAN Volume Controller, XIV, and Storwize V7000.
This was the best overview of OpenStack I had heard. IBM is a platinum sponsor of this open source initiative, managed by the [OpenStack Foundation]. In traditional open source fashion, bi-annual releases are given alphabetically-ascending names. The last release was named Folsom, the current release is Grizzly, and the next release planned will be named Havana.
OpenStack is designed to manage your data center or cloud across four capabilities: Compute, Network, Storage and Shared Services. For Compute, the "Nova" project focuses on managing running VM instances, and "Glance" manages VM images that can be launched. The "Networking" project focuses on providing network connectivity. This was formerly called "Quantum", but Quantum (the company) felt there might be some confusion, so it was renamed to just "Networking".
For Storage, there are two projects, "Cinder" and "Swift". Cinder refers to persistent, external block storage, accessible via iSCSI or Fibre Channel. IBM's SAN Volume Controller, XIV and Storwize V7000 already support the Cinder API interface. Swift is focused on "object storage", which can provide an alternative way of storing information for cloud-based applications. SNIA's Cloud Data Management Interface (CDMI) is working with OpenStack to bring object storage into the mainstream.
With the Cinder API, applications can create volumes, take snapshots, set quotas, and attach these volumes to VM instances.
I realize there is a big time gap between this post and my last. Where have I been? "Where haven't I been?"... might be the better question! After my week at Edge, I flew from Las Vegas to Sao Paulo, Brazil where various protests delayed my departure, then visited clients in the Midwestern USA, then London to watch a bit of tennis. From there, I flew to Athens, Greece (and yes, more protests!), took some overdue time-off on the beach on various Greek islands, then taught a Storage Top Gun class in Bangalore, India. So, yes, I have been quite busy. I will try to catch up on typing up all my notes from the IBM Edge conference over the next few weeks!
Yesterday, I went to the Bodyworlds exhibition. Here the anatomy of real human cadavers are on display, in full detail, thanks to a process calledPlastination.This was a great way to present anatomy in a 3-D visual way that can be easily understood and appreciated.I was glad to see so many children were there, although I warn parents that some sections of the exhibit maybe a bit shocking. I heard people speaking French and German, and it was great that anyone can be fascinatedby the human body, without having to read or understand English.
In the exhibit, you got to see the bones, nerves, muscles, digestive tract and other organs.Some in action poses, like swinging a baseball bat or ice skating, while others were stretched into specific poses to help emphasize one part or another.
In some cases, they would show side by side healthy and unhealthy organs, for example, the lungs of someone that smokes tobacco cigarettes, compared to the lungs of a normal person. Quite a difference!
Visualization can be an effective way to understand and gain insight from information. Presenting information in a visually stunning manner can be challenging, but often worth the effort. It reminded me of Edward Tufte, who has written several books on this subject.
Recently, IBM and the University of Texas Medical Branch (UTMB) [launched an effort] using IBM's World Community Grid "virtual supercomputer" to allow laboratory tests on drug candidates for drug-resistant influenza strains and new strains, such as H1N1 (aka "swineflu"), in less than a month.
Researchers at the University of Texas Medical Branch will use [World Community Grid] to identify the chemical compounds most likely to stop the spread of the influenza viruses and begin testing these under laboratory conditions. The computational work adds up to thousands of years of computer time which will be compressed into just months using World Community Grid. As many as 10 percent of the drug candidates identified by calculations on World Community Grid are likely to show antiviral activity in the laboratory and move to further testing.
According to the researchers, without access to World Community Grid's virtual super computing power, the search for drug candidates would take a prohibitive amount of time and laboratory testing.
This reminded me of an 18-minute video of Larry Brilliant at the 2006 Technology, Entertainment and Design [TED] conference. Back in 2006, Larry predicted a pandemic in the next three years, and here it is 2009 and we have the H1N1 virus.
His argument was to have "early detection" and "early response" to contain worldwide diseases like this.
A few months after Larry's "call to action" in 2006, IBM and over twenty major worldwide public health institutions, including the World Health Organization [WHO] and the Centers for Disease Control and Prevention [CDC], [announced the Global Pandemic Initiative], a collaborative effort to help stem the spread of infectious diseases.
One might think that with our proximity to Mexico that the first cases would have been the border states, such as Arizona, but instead there were cases as far away as New York and Florida. The NYT explains in an article [Predicting Flu With the Aid of (George) Washington] that two rival universities, Northwestern University and Indiana University, both predicted that there would be about 2500 cases in the United States, based on air traffic control flight patterns, and the tracking data from a Web site called ["Where's George"] which tracks the movement of US dollar bills stamped with the Web site URL.
The estimates were fairly close. According to the Centers for Disease Control and Prevention [H1N1 Flu virus tracking page], there are currently 3009 cases of H1N1 in 45 states, as of this writing.
This is just another example on how an information infrastructure, used properly to provide insight, make predictions, and analyze potential cures, can help the world be a smarter planet. Fortunately, IBM is leading the way.
Marking the occasion, here is an important letter from our Vice President, Laura Guio:
May 6, 2014
To Whom it may concern
Subject: ProtecTIER Development Update:
This year marks the sixth anniversary of IBM's acquisition of Diligent Technology. Over the past six years IBM has emerged as a leader in enterprise class data deduplication. Our highly scalable, dual node hardware redundancy and gateway design are unique characteristics in the industry. IBM fundamentally believes in the importance of cost saving data deduplication technology and continues to enhance our solution, improve value and increase investment protection for our installed base.
First, it is important to note what IBM has done most recently. IBM is among the first to integrate flash technology along with deduplication to boost performance and lower cost. Integration of the IBM FlashSystem 840 for metadata was completed the day the system was publically announced. The speed of technology integration is a result of our flexible gateway design which simplifies technology adoption. It also is enabled by our global development team providing a 24x7 system design, product test and integration environment.
Secondly, IBM has recently released ProtecTIER Mainframe Edition which enables the same enterprise class deduplication capability now for IBM System z. Another distinctive feature of ProtecTIER is its ability to sustain high throughput for both read and write operations. Most deduplication methodologies have an inherent read performance penalty. Since mainframe tape operations are much more read intensive than distributed systems, we were one of the first to market with a practical deduplication offering for all mainframe tape applications.
That's just what we've done getting out of the starting blocks in 2014. Our development team continues to enhance ProtecTIER. We're also working on refreshing the entire ProtecTIER product line with new model enhancements. A new gateway design is underway which will improve performance of the existing DD5. We expect this to be available as an upgrade, providing investment protection for existing ProtecTIER clients. The SM2 product family is also being redesigned to extend its capacity range. Along with hardware changes, we will widen the disk support matrix offering enhanced flexibility and new levels of price performance.*1*
We expect 2014 to be a busy year for IBM deduplication. We have development facilities around the world in Europe, North America, Central America and Asia, working on ProtecTIER. IBM continues to market, sell, and support ProtecTIER as our strategic offering for cost-reducing deduplication technology. Any suggestion that ProtecTIER is fading away is wishful thinking by our competitors. We are working to expand our markets as we have demonstrated by our recent introduction of ProtecTIER into the mainframe. Furthermore, we are looking to expand the use cases for ProtecTIER, which can now be attached as a NAS file system, to other areas besides pure backup. We're excited about what we are delivering today and where we can provide leadership by leveraging deduplication for customer storage environments.
Vice President, Business Line Executive Storage Systems
IBM Systems and Technology Group
*1*: IBM's statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM's sole discretion. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.
To learn more about IBM ProtecTIER, consider attending the [IBM Edge conference], May 19-23, 2014 at the Venetian Hotel in Las Vegas. I'll be there to explain Data Deplication technology as part of my "Data Footprint Reduction" presentation!
Christopher Carfi on his Social Customer Manifesto blog has a great post[Let's Look at the Big Picture]that talks about Information as the new form of "money" by looking at how the concept of "money" wasfirst formed 150 years ago. Here's an excerpt:
Lesson 1: "Money" was very fragmented for a very long period of time after the colonization of North America
"Money" as we think of it in the form of cash/paper currency has only been around for about 150 years. Over a period of almost two hundred years both before and after that time, a number of fragmented methods were used to exchange value.
Lesson 2: Everybody needs to win
After the ideas of "cash" and "checks" had taken hold and become widespread, there were still many inefficiencies in the system. Cash is cumbersome, and subject to loss. Checks may bounce. This continued until the mid-1900's.
Enter the credit card.*
The credit card resonated with both customers and vendors because both parties received benefits.
Now, the widespread usage of credit cards was not something the occurred overnight. Instead, it was something that occurred over a generation. In 1970, only 16% of American households had credit cards. However, by 1995, that number had climbed to 65%.
We are now looking at Information in much the same way. It is fragmented, it is used to represent value, it is hoarded by some, shared by others. In much that "brown" is the new "black", does that mean "information" is the new"money"?
A related blog post from Shawn over at Anecdote discusses a panelist discussion of Albert Camus' work,The Stranger. Here is an excerpt:
... meaning is not pre-inscribed in the world around us and we are continuously seeking meaning in an inherently meaningless world. I almost toppled off the step machine. Do we live in an inherently meaningless world? On first thought I think the answer is yes. The onus is on us to make sense of our world.
And here is where information, by itself, is not of value unless people place value on it. Just as people valued Wampum and Furs, and could therefore trade it for other goods, people trade information for other itemsof value. But the onus is on us to make sense of the information, to determine the meaning of it, and use thisto help drive business or other accomplishments.
Are you leveraging information as well as investors leverage other people's money? If not, IBM can help.
Continuing my week in Auckland, New Zealand, I presented my last three topics for the week.
Selling IBM System Storage against competition - Part 1. You would think that since IBM's storage products are, in general, easier to use, faster, at a lower cost of ownership than the offerings from our competitors, there would not need to be a presentation like this. Since there are so many reasons why IBM is better, I split the session into two parts.
Selling IBM System Storage against competition - Part 2. With so much material, I needed to provide some structure. In the past, some Top Gun instructors organized by category, Enterprise Class, Midrange, and Entry level. I chose, instead, to organize by the different competitors themselves.
Selling IBM PureSystems. IBM PureSystems feature the Storwize V7000 and Flex System V7000 disk systems inside, and support all of IBM's disk and tape offerings outside the frame. I covered Flex Systems, PureFlex, PureApplication and PureData, including the newly announced PureData System for Hadoop.
We often joke that I.B.M. stands for "Information Between Meals"! Here we are at a restaurant in the [Britomart] area. I am on [the Paleo diet], which is low-carb, high-protein, dairy-free and gluten-free, and am trying to stick with it even when on the road traveling. Sometimes it can be challenging. Tonight, I opted for a light dinner, just roasted vegetables and grape-flavored beverage.
The folks in New Zealand love sheep. There are nine sheep for every person in this country. Here are some metal sculpture lawn ornaments.
Hyein and I needed new "desktop wallpaper" photos for our laptops. For those who want to dress up their laptops, here's one for each of us. (Click on each photo to see full size). Hyein kept getting her hair in the way. I didn't have that problem, but was worried my cap would fly off my head. This cap was a gift from my clients at [James Cook University in Brisbane, Australia].
In Top Gun classes, the top students are given "Top Gun" caps and their picture is published on the official website for all to see their success. Overall, the entire class did very well, and these three outstanding students had the top scores.
I am now in Sydney, Australia -- to teach Top Gun class again!
I returned safely from my trip to Tulsa, Oklahoma.
(A special shout-out to Shannon at [In The Raw] sushi restaurant, and my new friends I met at the rooftop of [the Mayo]!)
Last week I was in Auckland, New Zealand teaching Top Gun class. Top Gun teaches IBM Business Partners and sales reps how to sell our products, services, and solutions. I have been teaching Top Gun classes around the world since 1998.
(Why didn't I post sooner? Because IBM's developerWorks was getting an exciting upgrade to IBM Connections 4.0, and bloggers like me have to wait for the conversion to complete!)
While many of my trips in the USA involve traveling alone, that is not the case for Top Gun classes. Our class manager, Joe Ebidia, brought his wife Karen. Our class administrator is Hyein (Hyein is a Korean name that rhymes with rain). In addition to some local instructors, I am joined by my IBM USA colleagues Scott McPeek (Tivoli Storage) and Vic Peltz (Disk/Replication/Competitive Sales).
The rest of the teach team arrived a day or two early to adjust to jet lag. I, on the other hand, got off the plane Monday at 6am, and had a business meeting that same morning with GTS architects from Wellington.
Clockwise from left: Karen is vegetarian, and had some pasta with tomato sauce. Hyein had a lamb burger. Joe had flounder. I had salmon risotto. Yum!
(To those asking why I have only the bellies of Karen and Joe in the picture, I was focused on taking picture of the food.)
After setting up the classroom, we took a ferry over to [Devonport], a charming seaside village just minutes across the bay from Auckland. The ferry boats were close the the Central Business District our [Stamford Plaza hotel] was in, and they run every 30 minutes.
The four of us walked up to the top of Mt. Victoria to see the views of the city. I highly recommend this! Once you get to Devonport, you can walk along the streets to see all the cute shops, or enjoy the parks and natural beauty. I had [done this before], but it is always worth doing again!
The class is four days long. I had six presentations. Here were the first three:
Selling IBM Storwize V7000 and V7000 Unified. Scott McPeek had already covered SAN Volume Controller (SVC), so it was easy to explain the Storwize V7000. For the V7000 Unified, I went into more detail of the file-based protocols and features, paving the way for Vic's "Selling SONAS" later in the week.
Selling IBM Storwize V3700. Having covered the SVC and Storwize V7000, my presentation on the Storwize V3700 focuses more on the positioning of when to sell which product for particular workloads.
Understanding IBM's Big Four Initiatives. This was an interesting request. I was asked to cover Social, Mobile, Analytics and Cloud (what we internally call SMAC) from a storage perspective. Social included Social Media, Social Networking and Social Business. Mobile focused on IBM's Mobile First campaign. Analytics included big data, Hadoop, and our various solutions for performing analytics. Cloud included IBM's Cloud Computing Reference Architecture (CCRA), IBM SmartCloud Enterprise storage, our Backup and Archive clouds, and the new SmartCloud Storage portfolio.
I will save the rest of the week for the next post!