I survived my first day at SNW Spring 2007
.This is my first time at SNW, but it is very much like many of the other conferences I have been to.It officially started Monday morning with pre-conferencetutorials and primer break-outsessions that covered storage fundamentals, but I didn't arrive until late Monday night due to highwind conditions at the Phoenix airport that delayed my travel.
Tuesday started out with main tent sessions. Ron Milton, VP of ComputerWorld that puts on this conference,and Vincent Franceschini, Chairman of the Board for SNIA, kicked off the event.It didn't take them long to get into the alphabet soup: ILM, ITIL, SMI-S, XAM, IMA, MMA, DDF,MF, DMF, IPSF, SSIF, and SRM.Several hundred people had "voting devices" so that they could participate in "informal" surveys.
Q1. What was the greatest need?
- 37% Storage Resource Management (SRM) tools
- 19% Storage Virtualization
- 19% Information Lifecycle Management (ILM)
- 14% Integration with other management tools
- 11% Compliance storage for regulations
Q2. What are people doing to address storage infrastructure complexity?
- 33% Deploying new SRM and SAN management tools
- 26% Adopting "Storage as a Service" methodology
- 22% Deploying new storage virtualization technologies
- 8% Hiring more staff
- 9% (complexity was not an issue)
The first keynote speaker was Cora Carmody, CIO of SAIC. In the late 1980s and early 1990s, I did a lot of work with SAIC here in San Diego, and so IBM sent me to San Diego quite frequentlyfor face-to-face meetings with them. Her talk was cryptically titled "Jumbo Shrimp, InformationManagement, and the Mark of the Beast." Coming up with good titles is important. Some of herkey points:
- "Information management" was as much an oxymoron as "jumbo shrimp" or "military intelligence".(SAIC is a general contractor for the US Military, so this was especially funny).
- Computer data needs both "ownership" and "stewardship".
- Gartner analyst reports that 50% of digital information for a business resides in personal files onindividual PCs.
- PAN-StaRRs project is ingesting 10TB per week of astronomical data.
- TeraTEXT(R) project is a non-relational database that supports a large mix of structured and unstructured content.
- The next "Y2K" crisis for the USA is changing from 3-digit to 4-digit area codes for our telephone numbers.
- Battery size and life have not advanced as fast as we need
- There has been little progress in "User Interface" ease of use
- Formats and standards are picked for the most part by the winning vendors, and it is the silence of themarketplace that lets them get away with this.
- We are overly reliant on an inherently insecure medium.
- The "mark of the beast" refers to exciting new technologies based on "presence awareness". For example,some hotels now are able to check you into the hotel as you drive up in your car, based on your car's licenseplate. Some 24-hour gyms use your fingerprint as your entry credentials, eliminating the need to staff peopleat the front desk.
IBM's own Barry Rudolph, presented "Storage in an Age of Inconvenient Truths", dressed up like Oscar-winner andformer USA Vice President Al Gore. Barry's focus was on the growingconcern of over environmental Power and Cooling issues in the data center. According to IDC, the cost of power and cooling an individual server, over its lifetime, now exceeds its acquisition cost. Storage devices are not as bad as servers in this regard. Data centers now consume 1.2% of the worlds energy.
Over lunch, I heard Tony Asaro from ESG present "The Need for Highly Virtualized Storage Systems withina Virtualized Data Center." His concern is that there is still a "heavy touch" required to manage storage.Without virtualization, your data center is less than the sum of its parts. Although IBM has been doingstorage virtualization since 1974, Tony mentioned that most storage vendors were "late to the party".He argues that "internal virtualization" inside storage arrays is not enough, you need "external virtualization"(like the IBM System Storage SAN Volume Controller) to virtualize your entire infrastructure.What storage administrators would like is for storage to have consumer levels of "ease of use", and today'snon-virtualized storage environments are nowhere near that.
"The great advantage [the telephone] possesses over every other form of electrical apparatus consists in the fact that it requires no skill to operate the instrument."
- Alexander Graham Bell, 1878
I attended a few break-out sessions in the afternoon.
- Ralph Wescott, Pacific Northwest National Library
Ralph presented "Crisis of Capacity" which covered the drastic actions he had to take to handle power and coolingin their expanding data center during their summer months, where temperatures peak up to 105 degrees. This included creating "hot" and "cold" aisles onhis raised floor by re-organizing the perforated floor tiles, and doing a better job standardizing how cables areconnected to the back of racks and up through the ceiling to maximize airflow. An amp-meter on each power strip was used to measure the powerused at each rack, which allowed them to better prioritize their efforts. Their Air Conditioning unit was only 12inches from the concrete floor, and raising it to 18 inches greatly reduced noise and vibration. Adding a second AC unit made a world of difference. Finally, they eliminatedKVMs, because people who use KVMs break other parts of thedata center. His rule of thumb: the cooling requirements will be 50% of the rated power requirements for equipment.
- Terry Yoshi, Intel internal IT department, as a member of the SNIA's end user council
Terry presented "Taming the SAN Complexity". The problem with "complexity" as a concept is that it is very subjective, difficult to quantify, and therefore difficult to manage. He presented complexity in four areas:Organizational structure of the company as a whole; skill sets required of the IT staff; business process andprocedures; and technology. Dealing with complexity is a battle between Old School (because we've always doneit this way) and New School (because it is new and different technology). Storage Area Networks are inherentlya "shared resource", and the increased complexity is a direct result of the low reliability of the componentsand devices it is composed of. People should focus on the "Total Cost of Ownership" (TCO) for a SAN, and not just the initial acquisitionprice of SAN gear.He was not a fan of the "dual/multiple" vendor strategy that many companies employto reduce costs. His suggestion that things should be tried out first on your "test SAN" caused some chuckles,as few have such a thing. Finally, he suggested not only documenting "Best Practices" and "Best Known Methods"but also things that have been found not to work, his do-not-try-this-at-home list.
- Tony Antony, Cisco marketing manager for Optical products
This was an overview of the technologies available for long distance connections for disaster recovery,business continuity, and resilience. He covered three levels.
His rule of thumb: one buffer credit for every kilometer at 2Gbps speed (for every 2km at 1Gbps).
- IP - Fibre Channel of IP (FCIP) offers the greatest "global" distance but forces people into asynchronous mirroring.
- SONET/SDH - SONET is what we call it in the USA, and SDH is what it is called in other countries. This provides state-to-state or "out-of-region" distances, which is ideal to meet certain government regulations for homeland defense. He suggests this is offered when dark fiber or DWDM is not available.
- DWDM/CWDM - this is using a prism to run multiple colors of light through a single fiber optic cable. CWDM ischeaper, but only handles 8 signals per cable. DWDM can handle 32 to 160 signals per cable, but is more expensive.
The day ended at the "Expo". I hung out at the IBM booth to help answer questions and network with others.
technorati tags: IBM, SNW, Ron Milton, ComputerWorld, Vincent Franceschini, SNIA, SAIC, Barry Rudolph, Al Gore, Inconvenient Truth, presence awareness, Tony Asaro, ESG, Alexander Graham Bell, Ralph Wescott, Pacific Northwest National Library, Terry+Yoshi, Intel
Well, I'm here in San Diego for Storage Networking World (SNW) conference
If you're in San Diego, stop by and visit me at the IBM booth. Here is my schedule:
5:40pm - 8:40pm
12:15pm - 2:00pm
4:00pm - 7:00pm
technorati tags: IBM, Storage, Networking, World, SNW, SNW07, SNW2007, booth, Tony Pearson
Last year in Beijing, China, one of my colleagues told me "When it rains here, cabs dry up". Normally, there are enough taxi cabs to handle normal conditions, but when it rains, people who normally walk now want to take a cab instead, and the demand goes up, resulting in being more difficult to find one when you need one.
I'm wrapping up my week here in Chicago, and it snowed yesterday. Cabs were scarce. I walked. Many others walked too, about half with umbrellas to protect themselves against the snowflakes.
Most systems are designed to handle typical average conditions. Taxi cabs in a city, for example, handle typicalamounts of traffic.
IT is different. In many cases, IT infrastructures are designed for the peaks, not the averages. Peaks can be where you need performance the most, and failure to design for peaks can be disastrous. As with any business decision, this represents a trade-off. Design for the average, and suffer through the peaks, or design for the peak, and be over-allocated and under-utilized most of the time otherwise.
The choice is yours.
technorati tags: IBM, Beijing, China, rain, taxi, cabs, Chicago, IT, average, peaks, over-allocated, under-utilized
I hope everyone had a good weekend!
Yesterday, I went to the Bodyworlds exhibition. Here the anatomy of real human cadavers are on display, in full detail, thanks to a process calledPlastination.This was a great way to present anatomy in a 3-D visual way that can be easily understood and appreciated.I was glad to see so many children were there, although I warn parents that some sections of the exhibit maybe a bit shocking. I heard people speaking French and German, and it was great that anyone can be fascinatedby the human body, without having to read or understand English.
In the exhibit, you got to see the bones, nerves, muscles, digestive tract and other organs.Some in action poses, like swinging a baseball bat or ice skating, while others were stretched into specific poses to help emphasize one part or another.
In some cases, they would show side by side healthy and unhealthy organs, for example, the lungs of someone that smokes tobacco cigarettes, compared to the lungs of a normal person. Quite a difference!
Visualization can be an effective way to understand and gain insight from information. Presenting information in a visually stunning manner can be challenging, but often worth the effort. It reminded me of Edward Tufte, who has written several books on this subject.
technorati tags: Bodyworlds, human, cadaver, Plastination, visualization, information, Edward Tufte
Today I'm sitting in an airport, delayed due to weather.
Dick Benton of Glasshouse Technologies has an article on SearchStorage.com titled Justifying your storage staffing.
The concept that there should be a linear "Storage Administrators per TB" rule-of-thumb has been around for a while.Back in 1992, I went to visit a customer in Germany who had FIVE storage admins for 90 GB (yes, GB, not TB) disk array.I told them they only needed 3 admins, but they cited German laws that prohibited "overtime" work on evenings and weekends.
Later, in 1996, I visited an insurance company in Ohio to talk about IBM Tivoli Storage Manager. They had TWO admins to manage 7TB on their mainframe, and another 45 people managing the 7TB across their distributed systems running Linux, UNIX, and Windows. My first question, why TWO? Only one would be needed for the mainframe, but they responded that they back each other up when one takes a 2-week vacation. My second question to the rest of the audience was... "When was the last time you guys took a 2-week vacation?"
Today, admins manage many TBs of storage. But TBs are turning out not to be a fair ruler to estimate the number of admins you need. It's a moving target, and other factors have more influence that sheer quantity of data.Let's take a look at some of those factors, which we call "the three V's":
- Variety of information types
In the beginning, there were just flat text files. In today's world, we have structured databases, semi-structured e-mail systems, hypertext documents, composite applications, audio and video formats that require streaming, and so on. Variety adds to the complexity of the environment. Different data requires different treatment, different handling, and perhaps even different storage technologies.
- Volume of data
Data on disk and tape is growing 60% year on year. It's growing on paper also. It's growing on film like photos and X-rays. The problem is not the amount, but the rate of growth. Imagine if population and traffic in your city or town increased 60% in one year, most likely people would suffer because most governments just aren't prepared for that level of growth.
- Velocity of change
Back in the 1950's and 1960's, people only had to make updates once a year, scheduling time during holidays. Now, people are making changes every month, sometimes every weekend. One customer we spoke with recently said they do about 8000 changes PER WEEKEND!
So, the key is that there is no simple rule-of-thumb. Fewer admins are need per TB on mainframe than distributed systems data. Fewer admins per TB are needed when you deploy productivity software, like IBM TotalStorage Productivity Center. Fewer admins per TB are needed when you deploy storage virtualization, like IBM SAN Volume Controller or IBM virtual tape libraries.
technorati tags: IBM, disk, storage, infrastructure, SearchStorage.com, Dick Benton, Glasshouse, variety, volume, velocity, storage+administrators, TB, GB, TotalStorage, Productivity Center, SAN Volume Controller, virtual tape library, mainframe, distributed, systems,
It is perhaps coincidence that I learned that two people have blogs today.
- Dinh Phan
Dinh Phan is an IBM Field Technical Sales Specialist (FTSS) for IBM System Storage for the Western region of United States. He contributes to the Solsie.com blog from Costa Mesa, California. While this blog is focused on Mobile technology, Dinh has told me he plans to contribute postings about storage. One posting I found heart-warming was about IBM's historic donation of technology.Find his blog entries at:http://solsie.com/
- Anil Gupta
Anil Gupta works as a Storage Engineer for Quantum providing services and field support in Seattle, Washington.Quantum is an IBM technology partner on tape systems.He'll be attending the upcoming Storage Networking World (SNW) conference in San Diego, and asks people to say Hello if you see him.Find his blog entries at: http://andirog.blogspot.com/
For that matter, I too plan to be at the SNW conference, so if you see me, stop and say Hello also.
technorati tags: IBM, bloggers, Dinh Phan, Anil Gupta, SNW, San Diego
The "corporate bloggers" from the various storage vendors often mention their opinions about IBM products. Sometimes, they say something nice, and other times they poke fun. It's good to read the various opinions. Most are well-thought and well-written.
EMC blogger Chuck Hollis has a post about the various categories that industry analyst IDC used for external controller-based disk in their most recentQ4 Storage Scorecard.I agree with Chuck that it is good to have independent analysts that take an objective look across all storage vendors to provide the facts on various makes and models. Both IBM and EMC took marketshare in 4Q, so we cancongratulate ourselves and each other for the efforts needed to make this happen.
Chuck mentions that while EMC and HDS high-end boxes are similar, perhaps IBM's "DS" series is different enough to question putting it in the same "high-end" category. It's not clear if Chuck is poking fun at the fact that theIBM DS family spans multiple categories; or an admission thatthe IBM DS8300 Turbo is faster than the EMC DMX-3 and HDS USP offerings. Perhaps we need a new categorycalled "super high-end"?
IDC doesn't publish their data by price band, but we can infer from the products in each how they decidedwhich products were grouped into which categories. Let's examine the entire IBM DS family in the various categories.
- Entry Level
Our newest offering is the IBM System Storage DS3000 series. Some analysts call this category "low end", but IBM prefers using "entry level". These have an attractivelow acquisition price, very easy to set up, and are intended for the Intel and AMD servers, such as IBMBladeCenter, System x, as well as servers from HP and Dell. Disk arrays in this category typically have listprices below $50,000 USD.
Our midrange offering is the IBM System Storage DS4000 series. These are designed for Linux, UNIX and Windows based workloads.Some call these server platforms "open systems", or sometimes "distributed systems". The DS4000 systems are rack-optimized modularunits, providing plenty of options and trade-offs between price and performance for price-sensitive customers.The "high end" model of the DS4000 series is the DS4800, and has very impressive performance characteristics.Disk arrays in this category typically have list prices in the $50,000 to $299,000 USD range.
- Enterprise Class
IBM System Storage DS6000 seriesis one of our enterprise class offerings. DS6000 offers mainframe attachment comparable to what EMC DMX or HDS USP offer for their "enterprise class" or "high end" models, but uses substantially less power and in a much more compact modular rack-optimized packaging. Disk arrays in this category typically have list prices at $300,000 USD and above.
- Super High End
Perhaps IBM and EMC can work together to petition IDC to adopt this as a new category, based on performance,rather than list price. Is the storage marketplace ready for a fourth category?As Chuck mentioned on his blog, IBM is #1 for mainframe disk storage, and perhaps it is because the IBM System Storage DS8000 Turbo series does so well on most mainframe workloads. No offering from EMC or HDS meet or beat the SPC benchmarks for the DS8000 Turbo. You can see the results in the Executive Summary or read the Full Report.
Thanks to IBM's innovative Adaptive ReplacementCache algorithm, IBM DS8000 performance shines best handling read-intensive random-access workloads that mainframes do most often. These types of workload are modeled by the SPC-1 benchmark. In cases of write-intensive, sequential processing, the differences are less substantial, as disk arrays from all manufacturers drop down to the native performance capabilities of the 10K and 15K RPM drives.
I'll give you a real example. Not long ago, I waspart of a team to help resolve a performance bottleneck on-site at the customer location. The customer had an interesting "composite application" where data was processed on AIX platform (IBM System p), which passed the data to a Linux partition running on the IBM System z mainframe,which in turn used Java SQL to post updates to a DB2 database on z/OS partition, which then wrote out through FICON adapters to an HDS USP device. IBM and HDS worked together to help the customer figure out why they weregetting disappointing throughput and response times. IBM brought in experts on AIX, TCP/IP, Java, Linux, z/OS and FICON. HDS had their experts too, and tried to improve performance by quadrupling the storage capacity, and spreading the data out across more spindles. That didn't work. As it turns out, HDS disk just couldn't deliver the performance required. The software and mainframe were all well tuned. They replaced the HDS withan IBM DS8000 array, and it met all the service level requirements. Problem solved.
The problem with having this new "super high end" category, of course, is that only IBM plays in it, so it wouldn'toffer the marketplace much of a comparison. For now, we'll just have to settle for being the fastest in the samecategory as EMC DMX and HDS USP.
Storage is a competitive marketplace.Both EMC and HDS are reputable companies that make quality products that attach to IBM System z mainframe servers. Not all workloads are mission-critical or performance-sensitive. For less critical workloads, perhaps you may find EMC or HDS performance is "good enough".
But if performance is important to you, you should consider IBM on your list of vendors for your next purchase decision. Let IBM help you prove it to yourself, running your specific workloads side by side with your existing equipment.
technorati tags: IBM, EMC, Chuck Hollis, IDC, Q4, storage, disk,scorecard, z/OS, AIX, Linux, Java, DB2, HDS, USP, DMX, SPC, benchmarks, mainframe, System Storage, DS3000, DS4000, DS6000, DS8000, DS8300, Turbo
Today,Apple and EMI announced
that EMI’s entire music and video catalog will be available in May without any digital rights management (DRM) protection.Not only with the music be higher quality, but can be played on any player, presumably using MP3 format instead ofApple's proprietary AAC format. Being locked into any single vendor solution is undesirable. Similar issues abound for Microsoft Office 2007
On my iPod, I ripped all my CDs into MP3 format, not AAC. I love my iPod, but if I ever decided to chose a different MP3 player, I did not want to go through the time-consuming process or re-ripping them again.
A blog by Seth Godin feels this Apple-EMI announcement means thatDRM is dead.
Back when music labels added value by producing and distributing music in physical form, it made sense for them to take a cut. Mass-producing CDs and distributing them out to music stores across the country costs lots of money. However, for online music, music labels don't have these same overhead costs, but continue the process of paying the artists only a few pennies per dollar. Some artists have file lawsuits to get their fair share.
This process applies to any published work. For example, you can purchase Kevin Kelly's book in various formats, at different prices, from different distributors. For example:
- In PDF for $2, directly from the author via PayPal
- black-and-white hardcover, for $20, from Amazon
- color softcopy, for $30, from Lulu
Each nets the author $1.50 in royalties per copy. You can decide how much in production and distribution costs you want to pay.
It's good to have choices again.
technorati tags: Apple, EMI, Microsoft, Office 2007, file formats, Open Office, Kevin Kelly, iTunes, Sony, iPod, music, downloads, publish, costs, royalties, choices
The terms "information" and "data" are often used interchangeably in regular usage, but for the storageindustry, there are significant differences between the two, as different as "fact" from "meaning".
For example, if you are walking down the street, and see a pole with red and white stripes, the data of red and white stripes may not have much meaning, unless you recognize the information is that you are in front of a barber shop.I thought of this when someone pointed me to theStrip Generator Tool website, which can helpyou generate various stripes for use on the tiled background of web pages. (Or if you aredesigning neckties for your Second Life avatar).
Many national flags are based on simple stripes of different colors.For example, look at the national flags of France, Russia, and the Netherlands. These consist of a red, white, and blue stripe, justin different sequence and orientation.Again, the data of these colors, the width of their lines, and the way they are placed on the flag are all data, but the information they convey is significantly more than that.One person might walk right by the flag, not knowing which country it belongs to, while anotherperson might get emotional memories of their homeland.
For those of us in the storage industry, data is just binary 1's and 0's on disk and tape media, and canbe treated like packages at the post office in brown wrapping paper. Just as post office employees don't have to know the contents to ship them to the final destination, servers and storage devices don't need to knowthe informational content of the data that they process and store.
Converting information to data is easy. Let's take an example of taking a digital photo. The photo could be a picture of you and your spouseon your last vacation trip, but you would never know that from just looking at a series of 1's and 0's. For this reason, you create photo albums, you write captions below indicating where and when the photowas taken. This additional "context" is often called "metadata" or just simply "indexing".
Both the information captured (the photo in this case) and its metadata (the caption), can be storedas 1's and 0's on storage media. These bits can be compressed, encrypted, or represented in a variety of formats.
Information is copied from one data file to another. In the traditional sense, one piece of informationcould exist in the primary production copy, as well as multiple archive or backup copies. One piece ofinformation, stored on multiple copies of data. In a sense, this is similar to genetic information storedon each human being (data copy). Richard Dawkins, author of The Selfish Gene, reminds us that genes outlive individual humans. In storage, we remind people that data outlivesthe media it is initally written to, and the information outlives the initial data copy stored.
Converting data back to information is not always as simple.Not all sequences of 1's and 0's are obvious what they represent. To display a digital photo, you need to know the format the photo is in, and have an appropriate application that can display it back to something a human person can recognize. If the bits were compressed, the application needs to handlethat, or you need to de-compress the data before handing it to the application. For encrypted data,you need to have the decryption key. The process of converting a single file of data back to information is called "rendering".
One of the big problems with keeping information for long periods of time, isthat you may not have the equipment, decryption key, or applications needed to render the data back to usable information. You've kept the data, but you can't make any sense of it, as if it went through an episode of Will it Blend?
A good example is how the current version of Microsoft Office application is unable to interpret andrender data documents that were stored in WORD 1.0 format. IBM and others have developed "rendering tools" that can help decipher the bits, and bring back the information. To help address this challenge, the new Microsoft Office 2007 haschosen the OOXML format, but will continue to support some of the older legacy formats. IBM and the rest of the world are focused instead on Open Document Format (ODF) open standard. Those of usstill using older versions of Microsoft Office might need the Office 2007 Compatibility Pack.
Another way to get information from data is "data mining", an important part of "business intelligence". Here you are gleaning information notfrom individual details, but from patterns in the data, averages, statistics, totals, that havebroader meaning than individual transactions or events.
The distinction between "information" and "data" can be important when comparing solutions for Information Lifecycle Management (ILM) to those forData Lifecycle Management (DLM).
For many applications, DLM is just fine. Let's consider e-mail, for example. For most employees,deleting e-mails larger than 1 MB, after 90 days, regardless of content, is probably a reasonable DLM policy. All data is treated the same, based purely on the size and date markings on the outer brown wrapper.
For more sensitive content, DLM is not enough. The e-mails that are to or from the president of thecompany, or between top executives, or that contain certain pieces of information relevant for lawsuitsor other investigations, may not be treatedthe same as other e-mails. In this case, you need ILM technologies, managing based on the informational content of the data, and not just the size and date last referenced.
Of course, IBM supports both, and can help you decide the right solution for each workload.
technorati tags: IBM, barber pole, stripe generator, International space station, France, Russia, Netherlands, digital photography, Richard Dawkins, blender, rendering tools, metadata, encryption, OOXML, ODF, Open Document Format, Microsoft, Office, Word, ILM, information, lifecycle, management, data, DLM, e-mail, archive, context, Hu+Yoshida
In case you missed it, IBMunveiled a new digital video surveillance service
yesterday. This "marks an important shift in the industry's approach to security, applying advanced analytics to video data and signaling the ability to converge physical and information technology (IT) security."
The IBM Smart Surveillance Solution is designed to provide the unique capability to carry out efficient data analysis of video sequences either in real time or from recordings. These recordings can be on disk or tape storage.
The problem with today's existing "analog" surveillance is that the analog cameras record onto traditional VHS tapes, and these are rotated through, re-written after a few hours or days. To review tapes often involves human intervention, and must be done before the VHS tapes are re-used. Many shoplifters, thieves, and other law-breakers take a chance that their actions will not be caught on tape, or that they will be long gone by the time the video is analyzed.
The IBM Smart Surveillance Solution can provide a number of advantages over traditional video solutions, including:
- Real-time alerts that can help anticipate incidents by identifying suspicious behaviors.
- Forensic capabilities are enhanced by utilizing unique indexing and attribute-based search of video events to classify objects into categories such as people and cars.
- Situational awareness of the location, identity and activity of objects in a monitored space including license plate recognition and face capture.
With real-time analytics capabilities, the new DVS service can open up a wide array of new applications that go far beyond the traditional security aspects of surveillance systems. Early adopter industries in this rapidly evolving market include retail, public sector and financial services. The retail industry estimates nearly $50 billion is lost annually to fraud, theft and administrative errors.
Once in digital format, video surveillance can be sent further, processed quicker, and stored for longer periods of time, than traditional media makes practical today.
Beyond fraud and theft, this kind of solution could also help identify bullies who makedeath threats in High School.
technorati tags: IBM, digital video surveillance, DVS, bullies, Chris Pirillo, Kathy Sierra, death threats, retail, public, financial services, disk, tape, VHS, analog
Several of my IBM colleagues will be attending the "Virtual Worlds 2007" conference
today and tomorrow. This conference sold out so quickly that they have already scheduled a second one for October. The focus is on 3-D internet technologies likeSecond Life
. Attendance is expected at over 600 people.
IBM is investing heavily in this new concept of v-business. Last year, I was one of only 325 IBMers on Second Life. Now, according to this Better than Life blog entry from Grady Booch, IBM Fellow, the number is over 4000!
Of course, the challenge for IBM, and others, is learning to market in virtual worlds. Already, my team is in-world, and we meet several times a week. Using Second Life is quickly becoming an essential business skill, like participating in conference calls, or responding to instant messages.
What does meeting in-world entail?
- Scheduling a time and a place
Finding a time that people can meet is no different than scheduling a audio or video conference call. In general, you don't have to worry about travel, but you do have to be actively somewhere connected to everyone else.
Finding a place involves actually determining the island, region and coordinates to hold the meeting. You need to find a place with enough seating. You don't have to worry about daylight, each person can control how much or little sunlight shows up on their screen. You do have to make sure you pick a spot that nobody else plans to use at that same time. Just like scheduling conference rooms at the site or hotel, we have to schedule rooms in advance.
To avoid this hassle, I have created the "pocket conference room". This is a single object that I can "rez" onto the ground, from my inventory, with 40 chairs, a PowerPoint presentation screen, a podium for a speaker to stand behind, and stools for speakers to sit on if they are next on the agenda. Now, I can hold impromptu meetings in any sandbox, grassy knoll, or the roof top of a building.
- Ground Rules
As with any other meeting, you need some basic ground rules. I am not talking the usual "no shooting, no gambling, no selling" rules that you see everywhere in Second Life. Instead, rules like an avatar must stand up before speaking. Anyone with a question must first "raise their hand" and get recognized by the chair. These ground rules can be as formal as Robert's Rules of Order or more casual, depending on who is participating.
It costs 10 Linden Dollars (L$) per PAGE to upload a PowerPoint presentation. This has the immediate benefit of having everyone spend more time and effort on their presentation, trying to cut down the number of charts, and focus more on what they are going to say.
- Public Speaking Skills
It is amazing. People who are too scared to speak in front of an audience in Real Life have no problem having their avatar stand in front of other avatars in Second Life. This has greatly broadened the pool of speakers to tap into.Are you a woman with a husky masculine voice? Are you a man with a high-pitched feminine voice? Now, you can create an avatar that matches your voice.
- The Audience
This turns out to be the biggest challenge. In Real Life, organizing a face-to-face meeting involves time and effort making sure the venue has everything you need, a platform, a podium, good Audio/Video system, etc. All people have to do is show up, sit in a chair and listen.
In Second Life, however, the aspects of venue are all covered, but getting people to show up is another story. People have to sign up for Second Life account, create an avatar, wear appropriate virtual clothing, figure out how to teleport near the venue, walk or fly the difference to get to the exact building and room, master the sitting-in-a-chair and hold-coffee-and-sip-occasionally process, and pay attention.
Perhaps the best part of Second Life is that if you are not paying attention, your avatar noticeably falls asleep, into a hunched-over position, what is called "afk" (short for Away From Keyboard). On the other hand, if you do need to step away from your desk, you can put your avatar in "afk" mode immediately, tell everyone why and perhaps when you'll be back, and then re-activate when you return. This is one of the best improvements over regular audio conference calls.
I suspect the need for having places in Second Life to hold meetings will become more and more in demand.At a time when real-estate sales in the US is slowing down, Coldwell Banker's Second Life efforts are ramping up. I am not making this up. Coldwell Banker is one of the nation's largest real estate brokerage firms. They are trying to bring the same "adult supervision" to virtual real-estate transactions, offering to help people buy and rent properties in Second Life.
We live in interesting times!
technorati tags: IBM, Virtual, Worlds, VW07, 3-D Internet, v-business, Coldwell Banker, Real-estate, Linden Dollars, PowerPoint, Public Speaking, Grady Booch, marketing
Today was our annual "State of the Site" meeting for the IBM Tucson site
. This facility was completed in 1978, and I started my career here in 1986.
Various employees and teams were recognized for the contributions and dedication. For example:
- Tom Beglin's N series team was recognized for 900% growth in IBM's NAS business.
- Jack Arnold of the Tucson Executive Briefing Center for his client advocacy.
- Michael Scott, one of my "Second Life" builder/scripters, for demonstrating client-focused dedication to IBM's corporate values.
Our site manager, Terri Mitchell, did a recap of all our recent awards and accomplishments.Of the nine Design Innovation awards won by IBM this year at the CeBIT conference, eight were for IBM System Storage products!
- The IBM System Storage EXP3000: an entry-level data storage server that is optimized for cost-sensitive and space-limited environments and employs a user-centered design that enables ease of use and simple tool-less installation and removal of all components.
- The IBM System Storage N7000 Series: a modular disk storage system that delivers high-end enterprise storage and data management value ideal for large-scale applications, while helping to anticipate growth, maintaindata availability and reduce costs.
- The IBM System Storage N5000 Series: a modular disk storage system designed to address the entire spectrum of data availability challenges while offering value in price and scalability. Built-in enterprise serviceability and manageability features support efforts to increasereliability and simplify storage infrastructure and maintenance.
- The IBM System Storage N3700: a filer that integrates storage and storage processing into a single unit, facilitating affordable network deployments.
- The IBM System Storage DS4700: a NEBS-compliant disk storage server designed to address requirements for companies in the telecommunications industry, as well as other segments, such as oil and gas, meeting standardsfor electromagnetic compatibility, thermal robustness, earthquake and office vibration resistance, and provides protection for the product components from airborne contaminants.
- The IBM System Storage EXP810: a data storage expansion unit capable of 4.8 Terabytes of physical storage, with a user-centered and tool-less design featuring redundant power, cooling, and disk modules for ease of use and simple serviceability.
- The IBM System Storage TS3400: an affordable, space-friendly tape library for users in remote locations that supports enterprise-class technology and encryption capabilities.
A representative from Tucson's Brewster Center presented Terri an award, thanking IBM for its strong support for the community through various charity initiatives.
The final speaker was a new IBM client, Tony Casella, the IT Director of the town of Marana. Recently, the town of Marana selected IBM products made big news. Arizona is the fastest growing state in the USA, and the town of Marana, just north of Tucson, is one of the fastest growing communities in Arizona. The town is growing so large that it will soon spill over from Pima into Pinal county, and will be the first town in Arizona authorized to span county boundaries.
Marana is most famous for its Gallery Golf Club on Dove Mountain that is the new home of the World Golf Championships-Accenture Match Play Championship.
His decision was based on conversations he had with other IT directors of other towns and cities, and this November 2006 article in Network World. He held up the copy of his magazine.
Tony was very delighted with IBM's solution-oriented approach, rather than just selling more boxes of hardware. He found IBM easy to do business with, and committed to his success.
technorati tags: IBM, Tucson, Tom Beglin, Jack Arnold, Michael Scott, Second Life, Terri Mitchell, CeBIT, design, awards, NEBS, disk, tape, NAS, Tony Casella, Marana, Arizona, Accenture, Golf, Championship, Network World, HP
It's good to see IBM TotalStorage Productivity Center
evolve and expand. I was the lead architect for this product a few years ago, and my has it come a long way from its early beginnings.
Today, Gartner, Inc. has IBM Positioned in Leader Quadrant for Storage Resource Management and SAN Management Software.
The Magic Quadrant is copyrighted concept by Gartner, representing a two-by-two grid that ranks various offerings from different vendors. Ideally, vendors want their products in the upper right "Leaders" quadrant. Yahoo Finance reports:
According to Gartner, Inc., "Leaders have the highest combined measures of an ability to execute and a completeness of vision. They have the most comprehensive and scalable products. They have a proven track record of financial performance and an established market presence. In terms of vision, they are perceived as thought leaders, having well-articulated plans for ease of use, how to address scalability and product breadth. For vendors to have long-term success, they must plan to address the expanded market requirements for change management and root-cause and performance analysis. Leaders must not only deliver to the current market requirements, which continue to change, but they also need to anticipate and deliver on future requirements. A cornerstone for leaders is the ability to articulate how these requirements will be addressed as part of their vision for resource management. As a group, leaders can be considered a part of most new purchase proposals, and they have high success rates in winning new business."
IBM TotalStorage Productivity Center is a strategic part of IBM Service Management
, and a foundational component of the IBM Systems Director family
. IBM is making a concerted effort across servers, networks, software and storage to help manage the IT infrastructure in a coordinated way.
I have seen other quadrants used to help explain different market segments, such as the one used in this 40-minute video Guy Kawasaki’s Art of the Start speech at TiECon 2006.
To the current architects and developers of Productivity Center, well done!
technorati tags: IBM, TotalStorage, Productivity Center, Gartner, Magic Quadrant, storage resource, SRM, SAN, management, software, Guy Kawasaki, TieCon
As an alumni of the University of Arizona
, it is always good to see any of the Arizona schools try something new and innovative. This time, it was our arch-rivals atArizona State University
(in Tempe, AZ, near Phoenix).
An article in InformationWeek reports that40,000 ASU Students Leap to Google Apps; University Pays Zero. The ASU president, Michael Crow, wants to make IT the primary driver in his ambitious "New American University" project.Last October, ASU became the first large institution to deploy Google Apps, a comprehensive suite of productivity applications that includes e-mail, search, calendars, instant messaging, and even word processing and spreadsheets.I've tried them out, they work, nothing fancy but certainly good enough for college homework assignments.
Already 40,000 students and faculty have switched their e-mail to Google, while keeping their asu.edu designation. (out of 65,000 student population, which Mr. Crow is trying to raise to 90,000 students!)
E-mail is a thorn in the side of storage administrators. Being "semi-structured" repositories, they cannot just delete or move files around, as there is context between notes and their attachments, that shouldn't be broken. E-mail systems are often the fastest growing consumer of storage for many organizations.
Switching from maintaining their own mail servers to Google is saving ASU $500,000 US dollars alone, not including the administrator labor savings. Again, some corporations might feel their e-mail is too "secret" to be outsourced like this, but for college students who spend all their creative talent posting things on MySpace and YouTube, and faculty who spend their careers TRYING to get published, they have nothing to hide from the rest of the world. It makes perfect sense.
Best of all, Google isn't charging ASU anything for this service. Google is able to cover the costs from advertising revenue instead. I can think of a lot of companies that might want to advertise to a demographic of "40,000 students who are mostly 18-25 years old and all live in or near Tempe, AZ".
In the list ofTop 10 Best Presentations Ever is Seth Godin talking about Marketing at Google. The video is worth watching.
technorati tags: ASU, Arizona State University, Google, Presentations, Marketing, Seth Godin, Tempe, Phoenix, e-mail
The amount of information stored and available today is astounding. Consider the following:
...a weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in seventeenth-century England.
Richard Wurman, Information Anxiety. 1989.
Shawn Callahan mentions this in his great presentation on how work really gets done.
Mark Nelson covers this in more detail inWe Have the Information You Want, But Getting It Will Cost You: Being Held Hostage by Information Overload.
To help address this challenge of organizing finding the right information at the right time, Web 2.0 technologies have emerged. You can read the 16-page paper What Is Web 2.0? -- Design Patterns and Business Models for the Next Generation by O'Reilly.
Or better yet, watch the quick 4-minute video Web 2.0 ... The Machine is Us/Ing Us.
technorati tags: Richard Wurman, Information Anxiety, Shawn Callahan, Mark Nelson, Web 2.0
The movie industry is slowly making the conversion to digital.
For about 25 years, movies were silent, actors acted, text was shown on the screen, and an organ or piano player added the musical score. My mother was a concert pianist, so I grew up listening to all kinds of piano music. Last weekend, while I was in Chicago for St. Patricks Day, we watched and listened to the dueling pianos at a bar called "Howl at the Moon". Those not familiar with this art form can watch this 1-minute video of Star Wars re-imagined as a Silent Movie.
About 80 years ago, "talkies" appeared. The sound was converted to a series of colors that were recorded as a separate strip on the film media itself, hence the name "soundtrack". When the movie ran, the colors would then be converted back to voice and music. While the live piano players were out of jobs, the move to sound created a whole new industry for foley artists, orchestras and composers.InformationWeek's Mitch Wagner explains in Something Will Be Lost thatgreat artists like Charlie Chaplin and Mary Pickford never completely made the transition to talkies.
Now the movie industry is changing again, this time from film to digital format. Thanks to digital, we can now see videos on the internet, such as this set of Impressive Palindromes parody of a Bob Dylan song.
While movies are digital when you rent them from the DVD store, download them on iTunes, or play them on YouTube, they are still mostly in analog format on 35mm or 70mm film stock when you see them on the big screen.
My first "digital projection" experience was the movie "Ice Age" shown in Denver, Colorado. The theatre owner came out to show us what film stock looks like, and then how small the DVD was that held the digital version. The theatre also showed previews of other movies first on film, then in digital, so that we could see the difference in quality.My second experience was "Star Wars: Attack of the Clones (episode II)", which I saw opening night at the Ziegfeld theatre in New York City. This was a huge theatre, and we had front row seats in the upper balcony.
Of course, the transition of film stock to digital projection is just one of the many trends resulting in the fast growth of computer IT storage. Documents transitioned from paper, to being scanned into digital format, to being created digitally using word processing software. Likewise, photographs went from film, to being scanned, to being captured with digital cameras.
As with talkies, history repeats itself; the transition to digital projection is not going smoothly.NPR's Laura Sydell reports thatDigital Projection in Theaters Slowed by Dispute. The dispute is between movie production companies and theatre owners. Currently, it is quite expensive to send out film stock to all the theatres, so the transition to digital will save the movie production companies lots of money. On the other hand, installing digital projection equipment will be costly for theatre owners. How the two groups will share the burdensome costs to convert this infrastructure is still under negotiation.
As a fan of going to the movies, I hope they resolve this dispute soon.
technorati tags: IBM, silent movie, Chicago, Star Wars, piano, talkies, foley artists, Charlie Chaplin, Mary Pickford, DVD, iTunes, NPR, digital projection, theatre, Mitch Wagner, Laura Sydell
Last Friday,The "Greater IBM Connection" team held a "red carpet" event, showcasing the winners of the Second Life "machinima"
.It is best explained on the Linden Lab website:
Machinima is the art of making real movies in virtual worlds.
Movies made in Second Life use the world's building, scripting, and avatar customization tools, working in real-time collaboration with people around the globe. You can use Second Life as your own virtual back lot, soundstage, choreography studio, costume and prop repository, and special effects house.
The seven videos were shown in Second Life, and are now available on YouTube for those who missed them.
technorati tags: IBM, Greater IBM Connection, Second Life, machinima, red carpet
Robert Von Oech on CreativeThink remembers Ernest Gallo
, who died last week at 97 years old.
"Do you know what I do?" Mr. Mondavi recalls Mr. Gallo asked him when they first met.
"Yes, you run the largest winery in the country," recalls Mr. Mondavi, then in his mid-20s.
"No," Ernest corrected him. "I go out and visit customers in stores."
Robert Smith (aka Radio Voom) reports on National Public Radio that Second Life is now being used for campaigning for political candidates. It used to be that political candidates took trains and buses across the country, meeting people, discussing their issues, and getting a feel for what is going on in the hearts and minds of their potential voters. With the development of TV and Radio, candidates traveled less, hoping to get their word out to people who would listen to them. Using Second Life and other social networking tools brings candidates back to having conversations with the people they hope to represent.
Of course, many of these candidates are old, and are learning internet social networking skills for the first time. John McCain, my senator from Arizona, is running for President at 70 years old! It's true that old dogs CAN learn new tricks.
IBM is investing heavily into Second Life, as are many other forward-thinking companies, to explore the age-old human need for connectedness, community and dialog. I've asked my team to all get their avatars up and running in Second Life. Granted there is a bit of a learning curve, but everybody handles change in different ways, some better than others.
John Windsor on YouBlog,Marina Krakovsky inStanford Magazine,and Guy Kawasaki, all discuss the "Effort Effect" and Carol Dweck's latest book "Mindset: The New Psychology of Success". I haven't read the book yet myself, but the reviews are interesting. The IT industry is evolving fast, and embracing new technologies, new concepts, and new ideas is necessary for success.
Seth Godin takes this one step further, arguing there are two kinds of people in this world: Thrill Seekers and Fear Avoiders. Forbes just published its latest list of billionaires. The front quote on Forbes' website says it all...
"Knowledge is the antidote to fear."
-Ralph Waldo Emerson
Why are most of these guys (and girls) with over a billion US dollars in net worth still working? Perhaps because they embrace new ideas, and are on the thrill seeking side of humanity. I guess I am too. I'll be thrill-seeking in Chicago this weekend, celebrating St. Patrick's day.
technorati tags: Robert Von Oech, CreativeThink, Ernest Gallo, Mondavi, Robert Smith, National Public Radio, NPR, John+McCain, Arizona, IBM, Secondlife, John Windsor, YouBlog, Mirina Krakovsky, Standford, Guy Kawasaki, Effort Effect, mindset, success, Seth Godin, thrill seekers, fear avoiders, Forbes, billionaires, working, Chicago, Wicked, St Patricks Day
On the news today, they mentioned it was "Happy Pi Day"
. Today is the 14th day of the 3rd month, and "pi" is about 3.14159, the ratio of the circumference of a circle to its diameter. So, in Tucson it is celebrated on 3/14, at 1:59pm MST.
The ratio has a lot to do with storage.
Tape wrapped around a hub. Tape is thin, but not completely, so wrapping hundreds of meters on tape results in a change in diameter of the spool. This impacts the rotational velocity needed to get the linear meters-per-second on the tape media consistent as the diameter changes when you wind down from a full spindle toward the hub. IBM has variable speed motors and other clever technologies to handle this adjustment.
Disks spin at consistent speeds, but tracks on the outside edge travel faster across the head than the inside tracks.Currently, the top speeds for disk are 15000 Revolutions per minute (RPM). As faster rotational speeds are investigated, the researchers find they need to make the diameters smaller to compensate.
The diameters of disks were based on "U", the unit height of standard 19" racks. A "U" is 1.75 inches, and standard floppy diskettes were 5.25 inch (3U) and 3.5 inch (2U). For those who have a difficult time remember how many inches a "U" is, it is the height of a standard two-by-four (2x4) piece of lumber.
The value of "pi" has been calculated to over a billion significant digits. Here is a cuteapplet to use if you ever need the value to any level of accuracy.
technorati tags: IBM, disk, tape, pi, Pi Day, U, RPM
Yesterday, most of the USA moved its clocks forward an hour. Arizona and Hawaii don't bother, as there is plenty of daylight in both states. While it may seem that Arizonans are not "affected" by Daylight Saving Time (DST)
, we are, because we have to deal with the time zone offsets with those we talk to in other states. (Note: it is SAVING not SAVINGS
, many people mistakenly say "Daylight Savings
Time", which is incorrect).
Year round, Arizona is on Mountain Standard Time (MST), which is GMT-7. Figuring out what time Arizona can be remembered by a simple mnemonic:
- In the winter time, Utah, Colorado, New Mexico, and Arizona are all on MST, so best American ski resorts are all on the same time zone. People who hop from one ski resort to another by helicopter don't have to reset their watches as they move into or out of Arizona.
- In the summer time, Arizonans head to San Diego, Los Angeles or other parts of California, where it is not so hot. California is on PDT, which is the same as MST. People who hop from Arizona wineries and vineyards to those in California and Oregon can easily cross the Arizona-California border without having to reset our watches.
Those in Second Life may have noticed that "Second Life time" (SL time) shifted from PST to PDT. That is because their servers reside in San Francisco, California.
technorati tags: IBM, Daylight Saving Time, DST, Second Life, Arizona, Hawaii, PDT, MST, GMT