This video explains how social media is different from traditional marketing. This video explains how the traditional media is different from the social media. There are several traditional marketing tools like TV, Radio etc which has always remained in existence and their use is definitely known to all. People tune into traditional social media to stream the content they want to see. However the connection with the audience is not possible or rather temporary. In social media like Facebook and Twitter , content can be added by choice and it is possible to have a two way connection with the customer which helps them to communicate with relevant information.