Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Who we work with

Golden State Foods

Reimagines its supply chain with Blockchain and IoT, adding transparency to ensure freshness at every step.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

Expert insights

The Consumer Industry is experiencing an explosion in complexity. Technology policy expert Alec Ross explores the role data and AI can play in responding as we move toward a more sustainable future.

IBM Technology

Reimagine consumer interactions, improve retail store processes, and optimize your supply chain from product development to post-sale.


The IBM Cloud™ keeps your top-performing retail brand apps and websites running smoothly to keep consumers engaged and empowered.

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Trends and News

Fashion and technology combine at FIT

IBM and the Fashion Institute of Technology are shaping the future: Fashion-as-a-Service.

Tariff trade war response strategies

Easing the impact of geopolitical upheaval on retail and consumer products.

Intelligent supply chain automation

Take a holistic approach to optimize your retail supply chain from end-to-end.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today