Waeg, an IBM Company

Waeg is now IBM Consulting, still serving pan-European clients tackling complex Salesforce transformations

Salesforce consulting services State of Salesforce 2024–2025
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Driving growth from strategy to execution

After being acquired in 2021, Waeg is now fully integrated into IBM, further strengthening IBM’s capabilities across EMEA to deliver outstanding Salesforce solutions.

IBM is proud to integrate the Waeg team’s extensive expertise within the healthcare and life sciences, manufacturing and consumer packaged goods (CPG) industries. The team solves client business challenges with solutions that span B2B commerce, marketing cloud, CPQ (configure, price, quote) and sales and service transformations.

Insights

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IBM named a Leader in the 2025–2026 IDC MarketScape for Salesforce Implementation Services

As organizations unite data, AI and core systems into a single intelligent fabric, IBM Consulting® is helping pave the way. Together with Salesforce, we’re shaping the future of intelligent enterprise reinvention.

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See the 3 key priorities for driving AI advantage in the 2024–2025 State of Salesforce report

Our research reveals three key priorities that differentiate leading companies—around data, AI and partnerships. In each of the three sections that follow, we offer a strategic roadmap for how organizations—whatever their level of AI maturity—can best harness the opportunities ahead. 

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2025 CEO Study

While AI is moving from experimentation to implementation, leaders are focusing on tangible ROI and navigating significant workforce, data and cultural hurdles to drive growth.

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The enterprise in 2030

AI isn’t just enhancing the business model. By 2030, it will be the business model. That means business leaders must abandon the comfort of incremental change and embrace constant evolution to stay relevant.

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