Cognitive fashion is here.

See how IBM + MarchesaTM created a fashion first for the 2016 Met Gala, and explore how businesses around the world are putting cognitive to work.


Outthink Creative Limits

Grammy award-winning, UK music producer Alex Da Kid paired up with Watson to create a song together. Watson’s ability to turn millions of unstructured data points into emotional insights would help create a new kind of music that for the first time ever, listened to the audience.


"C" is for cognitive learning

Sesame Street and IBM are working together to bring personalised learning to kids around the world—because the best education in the world is one that is unique for every child.

Cognitive security

Discover how IBM Watson is learning how to take on cybercriminals

Security has never been more important than it is today, and that's why IBM is training Watson to take on cybercriminals - an adviser that can assist security analysts to effectively spot, recognise and address threats.

Healthcare / Alder Hey

Alder Hey Children’s Hospital set to become UK’s first ‘Cognitive’ hospital

Alder Hey Children’s NHS Foundation Trust have announced a ground-breaking multi-year collaborative programme with the Science and Technology Facilities Council’s (STFC) Hartree Centre, supported by IBM, to create the United Kingdom’s first ‘cognitive’ hospital by harnessing ‘big data’ and the power of IBM’s Watson technology platform.

Healthcare / Arthritis UK

Arthritis answers at your fingertips

Using Watson, Arthritis UK is giving people the ability to easily access the huge amount of information available online about their condition. From personal questions about the impact on their daily lives, to symptoms and treatments for arthritis.

Healthcare / Cleveland Clinic

Cognitive healthcare outthinks data overload.

A single patient’s electronic medical record (EMR) may contain over 100MB of complex and disparate data, and much of it is unstructured, such as text notes. That’s a lot to go through in one doctor’s visit. As part of IBM’s research with Cleveland Clinic, clinicians are working with Watson to explore how to navigate and process EMRs to unlock hidden insights within the data, with the goal of helping clinicians make more informed and accurate decisions about patient care.

Health / Fitness

Orreco + IBM Watson: Improved recovery rates and optimised training

Orreco has developed an app powered by IBM Watson that provides personalised strategies to help optimise athletic performance.

A Doctor's Digital Assistant

Find out why IBM Watson may be the key to helping millions live longer, fuller and healthier lives.

IBM Watson on health.

What’s Watson working on today? He’s helping hospitals personalise treatments using billions of data points. He’s working with Medtronic to predict the highs and lows of diabetes, hours in advance. And helping Orreco use biomarker data to optimise the performance of athletes.

Cognitive Commerce

The information revolution in commerce.

A recent report found that 81% of brands think they have a holistic view of their customers - in actual fact just 22% of customers believe this about the average retailer. How can cognitive engagement help retailers to close the gap?

Fashion / Marchesa

How do you make a cognitive dress?

Retail / The North Face

Cognitive retail outthinks one-size-fits-all.

In a public beta, online shoppers ask questions in natural language and receive tailored outerwear recommendations. Going ice climbing in Colorado? Hiking in Denali this summer? Wherever you’ll be, The North Face and Watson have you covered, literally.

The Cognitive Era

IBM Watson is now fluent in nine languages, and counting.

Explore how a truly global cognitive computer needs to be able to understand – and speak – the world’s many languages.

Education / Serious Games

Cognitive education outthinks old school. Watch the video and learn about using games to develop cognitive computing skills.

David Conover, a computer science teacher at Connally High School in Austin, encourages his students to use cognitive technology to design and code serious games as a way to expose students to topics that connect to serious topics, llike disease. The resulting game, built on IBM Bluemix, lets players be a nanobot in the bloodstream that fight off disease monsters with scientific vaccines. When players come across a virus or cell cluster, Watson Discovery Advisor helps them decipher which treatment is best.

Cognitive Finance

Discover how IBM Watson is working with experts in the field to transform the Finance Industry

Banking / IRIS Analytics

Cognitive banking outthinks fraud.

Only 16% of banks polled in a recent global study said they could detect fraud in real time. The IRIS fraud analysis engine leverages machine learning to rapidly generate antifraud models, which is why it’s being used by leading banks and payment processors around the world. By integrating IRIS Analytics with IBM’s counter fraud technology, IBM Safer Analytics expects to help organisations more accurately detect new fraud patterns and combat fraudulent events as they happen.

Insurance / Swiss Re

Cognitive insurance outthinks risk. Learn how.

According to an IBM IBV study, 41% of people change insurance companies because they believe the insurers are too slow to react to their changing needs. Enter IBM and Watson. Together with Swiss Re, we’re creating new solutions that uncover insights from mountains of data—ingesting and interpreting new information in real time. And as part of the partnership, we’re also developing solutions for the insurance industry at large.