Personalizing your cognitive experience

A cognitive business is a thinking business

When people ask how Watson is different than a search engine, I tell them to go on Google and type 'anything that's not an elephant.' What do you get? Tons of pictures of elephants. But Watson knows those subtle differences. It understands that when feet and noses run, those are very different things
Director of Product Strategy, Retail solutions provider


How Watson works

Discover how Watson learns in this informational video that lifts up the hood on IBM's cognitive computing platform.


The ABCs of Cognitive Computing

Tour the IBM Cognitive Lab with Dario Gil, Director of the IBM Research Symbiotic Cognitive Systems Group.


Watson: The platform for cognitive business

Meet Watson, a technology platform that uses natural language processing and machine learning to reveal insights from unstructured data.


Not sure where to start your cognitive journey?

IBM Cognitive Business Solutions is the first consulting practice dedicated to helping you harness the power of cognitive computing.


Innovate with the cloud built for cognitive business

On your journey to becoming a cognitive business, be sure to build on the highest-performance cloud platform available with IBM Cloud.

API Demo

Improve communication effectiveness with Watson Tone Analyzer

The IBM Watson™ Tone Analyzer Service can detect emotion, social tendencies, and language style from text.


Cognitive at work: Find out who's making headlines

AlchemyData provides news and blog content enriched with natural language processing to allow for highly targeted search and trend analysis.


Improve your ability to take action using analytics

Upload data into Watson Analytics to spot behavior trends, new opportunities and unseen sales patterns.


How Woodside Energy outthinks uncertainty with Watson

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Guiding Eyes

Can cognitive insights help pair more guide dogs with people who need them most?

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Meet Simon: a life transformed by the cognitive power of the cloud.

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