App Launch on IBM Cloud Services
In an era of Continuous delivery – the defect fixes, enhancements and changes are delivered swiftly into production.
If the users are happy about the change, good Job! If not, it is a risky task to roll back a feature which involves a lot of effort before a significant damage has been done.
To avoid such instances, we must partner with our users early in the app development life cycle. Business innovation must be driven by customer experience.
As the changes go in to the application –
It is essential to know:
How well the end users have accepted the change
Get a feedback on the app directly from the users
It would be good to try:
Testing beyond the limits of traditional test lab
Run experiments against the existing features
It will be helpful if you could –
Switch “on” / “off” new features with very little change in the infrastructure
Turn “off” features under development and be still able to push other changes
App Launch on IBM Cloud Services will help the app owner achieve all the above-mentioned objectives and much more. App Launch facilitates an app owner to launch innovations to market faster and make broader decisions based on real time feedback.
Below are a few Use cases to showcase how an app owner can take advantage of App Launch:
Event based change
Roll out a new User Interface on based on events like Christmas, New year, Thanks giving and so on. You can schedule when your feature has to be enabled. Seasonal App themes/features make the app more customized. Small changes to your app makes a big difference!
Special features for Special customers
Enabling a new Bio-metric login feature for Platinum users only. You may roll out this feature to a larger audience based on how the platinum users have accepted the change.
Localized App features
Include a survey button based on geography. Roll out features based on geographical location.
Create Variations through A/B testing
Implement new changes in your application and run experiments with targeted end users. Gain real time customer insights.
Advertise based on proximity
Send mobile promotion code when the customers are close to the store.
Send personalized messages to a customer. Like wishing on a birthday or on their anniversary.
Include introductory tutorials for new users. It is important for a user to understand the features of an app before using it.
Inform users on the app updates or launch of a new feature. User’s confidence on the product will increase when they know that their app is always improving.
Notify users of a price fall for an item visited in the store catalogue but have not purchased, which would intrigue them to act on it.
Send a specialized offer for users who have made transactions of >X$ in the last 1 week
Survey / Feedback
Roll out surveys or polls to get a feedback on the app. Getting direct feedback from the customers help improve a product.
Showcase your new feature
Send notifications to identified users who have not visited a new feature / area in the application.
Retain in-active users
Identify the in-active users based on the user sessions. Send notifications / offers using messages for users who are not using the app Actively.
Get Application logs
Notify the app owner about the crashes / errors in the app and send detailed logs to the app owner. Crash reporting provides rapid insight into why an app fails.
Metrics on how a feature is used
Get measurable data on how a feature is being used. Like, how many users use it, average number of times a feature is used per day, category of users who use the feature and so on.
We are excited to see how you will enhance and enrich your apps with our service.
App Launch is now available under mobile services in IBM Cloud, so go ahead and explore!!
Below are some quick links to gain more insight and understand the features of App launch: