Business Challenge

Exit Games wanted to create a highly available, scalable, and reliable SaaS platform for multiplayer game development and hosting around the world.

Transformation

Exit Games deployed IBM Cloud bare metal servers, enabling higher performance at lower cost, backed by extensive support from IBM itself.

Results

40 percent

better performance than virtual server-based cloud hosting

10 percent

of the cost of comparable cloud platforms

<4 hours

to provision new bare metal servers

Business challenge story

Setting the stage

The gaming industry serves customers across a huge range of platforms—including smartphones, social media pages, traditional PCs, and specialized consoles. This makes the market for digital entertainment bigger and more complex than ever. Driven in part by the social media boom and always-on internet connectivity, collaborative or multiplayer gaming has become a lucrative proposition.

In order to take advantage of this huge opportunity for growth, game developers need to be able to create quality multi-player experiences, ranging in complexity from two-player chess to massive multiplayer online games (MMOGs). They must design and build these games, as well as deliver them on a reliable, scalable platform so that players have positive gaming experiences, regardless of where they are in the world or what device they are using.

In 2009, Exit Games created the Photon Cloud, a software-as-a-service (SaaS) offering for multiplayer game development and hosting.

The SaaS model makes the platform accessible for even independent, startup, or student game developers, giving them access to the same tools as the larger studios. To date, more than 260,000 game developers are registered on the platform worldwide, and more than 250 million users play games hosted on the Photon Cloud every month, making it the world’s largest gaming cloud.

“We wanted to make multiplayer game development simple,” says Christof Wegmann, Founder and CTO of Exit Games. “In the past, these types of games were the preserve of the larger development companies as only they had sufficient resources for this degree of complexity. We wanted to create a solution not only for them, but also for the thousands of one-man-bands and small game development studios that also have great ideas and lots of creativity.”

Keeping 250 million users happy is not a simple task. Exit Games has a responsibility to its game developers to provide a reliable and highly available cloud service that will keep up with high levels of demand.

If players experience lag or are unable to access their favorite game, they’ll stop playing, generally convinced it was the game developer’s fault. To avoid such complaints, the Photon Cloud’s availability is critical to its customers’ success and reputation.

Exit Games must also ensure its platform offers the scalability and flexibility needed to incorporate new features and capabilities as gaming technology evolves.

“The hottest thing in gaming right now is the use of virtual reality (VR) and augmented reality (AR),” explains Wegmann. “We’re constantly adding new software developer kits (SDKs) to support the new trends so that our customers can keep creating innovative games that will grab players’ attention.”

Wegmann and his team had a clear idea of how to address these challenges, “We knew we wanted to host our Photon Cloud on bare metal servers rather than virtual machines,” he adds. “In our tests we found that bare metal was the ideal platform for game development as we’d get greater memory, processing power and network throughput from dedicated servers. However, we still needed the right partner.”

We’re able to tell our customers that their games are hosted on an industry-leading cloud platform with great performance, connectivity and scalability. This gives them peace of mind, and makes our proposition to the market even stronger.

—Christof Wegmann, Founder and CTO, Exit Games

Transformation story

Gaming the system

After assessing a number of options, Exit Games chose to use IBM Cloud Bare Metal Servers.

“We were impressed that we could provision new servers very quickly with IBM Cloud, and we could have new resources up and running in under four hours, as opposed to the up-to ten days it could take with other bare metal providers,” says Wegmann. “We found that we could not only achieve 40 percent better performance, but also at 10 times less than we would have had to pay for any of the popular cloud platforms.”

While the numbers were compelling, Exit Games was also looking for a qualitative benefit from its migration to bare metal.

“Quality of service was very important for us,” says Wegmann. “We need to respond fast when one of our customers has a request or a problem, so we needed our cloud provider to accommodate that. With IBM Cloud, there’s always someone at the end of the phone if we need them, and the team does all they can to help us get our developers what they need, when they need it.”

This positive impact on the developers’—and ultimately, the game players’—experiences is vital.

“Our customers range from the largest game development houses such as Square Enix to individuals just starting out. They all expect 100 percent availability and excellent customer service, though, and we can’t afford to let them down,” says Wegmann.

Results story

Leveling up

The partnership with IBM Cloud also looks set to play a strategic role in the future for Exit Games.

“We’re able to tell our customers that their games are hosted on an industry-leading cloud platform with great performance, connectivity and scalability,” explains Wegmann. “This gives them peace of mind, and makes our proposition to the market stronger. We’re also looking to leverage the partnership in our work with AR and VR, as we see some synergies with IBM Cloud in this area.”

The Photon Cloud is now hosted entirely on IBM Cloud Bare Metal Servers spread across multiple data centers globally. This positions the company to grow its customer and user bases as it incorporates new features and SDKs, and as it expands into new areas.

“Multiplayer gaming is booming everywhere, but especially in Asia,” says Wegmann. “We’re really excited about all the creative potential embodied by our developer community and we can’t wait to see what they come up with next. We’re proud to be able to say we’re playing a role in their success.”

About Exit Games

Exit Games develops the Photon engine, the number one network engine for the development of real-time, multiplayer, cross-platform games. Photon has more than 260,000 registered developers from companies including Square Enix, Codemasters, KranX, FISHLABS, Nival, Bigpoint, Walt Disney, Taito, Konami and World Golf Tour, all creating online games and applications.

Solution components

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