The key requirements that made the company choose IBM Food Trust were accessibility, security, assurance, and credibility. In fact, IBM blockchain was inserted into the production cycle in just a few months and applied to the best-selling product, the classic Pietro Coricelli extra virgin olive oil, to ensure all our consumers could access the certified reference. We took the next step with the 100% Italian “Signed by Italian Farmers” brand.
Coricelli is the industry leader in a three-year supply chain agreement for 2 million kilos of made-in-Italy olive oil with three organizations in the Apulia region. From this supply chain agreement comes the sustainable oil “Signed by Italian Farmers,” an extra virgin olive oil made in Italy, by blockchain and certified by supply chain. Food is a great treasure of “Made in Italy,” and blockchain gives it added value over its competitors: traced, secure and reliable. It also creates a direct benefit for farmers who produce quality. Clearly, the development of blockchain solutions without an accurate assessment of all existing challenges, including infrastructure, digital literacy and connectivity, could fail miserably in this heralded revolution, but not in the case of Coricelli.