A how-to guide
How we unlocked productivity with AI and innovation - and your roadmap for getting there
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IBM isn’t just talking about transformation, we’re living it.

USD 2 billion in productivity gains. That was the goal.

When IBM accepted this challenge in 2023, there was no roadmap for success. We had to forge our own path to transformation. Part of this was becoming client zero and reimagining every part of our business with an AI-first, hybrid by design strategy. We made some mistakes along the way, but those mistakes inspired us to dig deeper, take more risks and turn errors into opportunities.

Three years later, we’ve surpassed our goal with USD 4.5 billion in savings—and counting.

Our journey has proven that AI, hybrid cloud and automation, combined with the right supporting strategies, can deliver business value at scale—if you know how to make them work for you. That’s what our transformation helped us figure that out. We want to help you do the same.

Real transformation brings real results.

Applying AI alone doesn’t move the needle at the enterprise level. So, we looked beyond our functional silos and examined our organization and its challenges as a whole. Through that lens, we saw where and how AI and other transformational technologies and techniques would have the most impact across IBM.

What role did AI play? We purpose-built multiple AI assistants and integrated them into the HR, IT, procurement, sales and tax domains that help keep our business running. Each assistant was made with AI productivity tools from the IBM watsonx® portfolio of products.

AskHR

Image for the Client Zero "How To Guide" - An illustration of two silhouettes of people communicating thru chat bubbles, mug, files, pencils

Outcomes

40%
reduction in operating costs from all transformation efforts in the last four years
94%
of common inquiries resolved with AI agent AskHR
55+
improvement in AskHR NPS score from the launch of the initial version

Opportunity

IBM handled more than 11 million HR interactions in 2024 alone. Giving IBM employees positive employee experiences meant creating an impactful HR solution. 

How to transform HR

AskIT

An illustration of a bridge connecting two technology screens as a metaphor for IT. Image for the Client Zero "How To Guide"

Outcomes

56%
reduction in routine support tickets
86%
of queries resolved with AI agents
74%
reduction in help desk calls

Opportunity

Downtime and technical issues can stop productivity in its tracks. We had to find a way to respond fast and with accuracy.

How to transform IT

AskProcurement

Image for the Client Zero "How To Guide"An illustration of a flashlight shedding light through documents and clouds.

Outcomes

26,000
estimated hours saved annually with data, AI and automation
40+
systems consolidated into a unified data fabric

Opportunity

Procurement needs 360-degree relationship insights and plenty of time to focus on balancing IBM’s spend management. Data silos and redundant tasks can eat up their workday. That’s why we created the AskProcurement AI assistant.  

How to transform Procurement

AskSales

Image for the Client Zero "How To Guide" - An illustration of a file cabinet with a dollar sign emerging from a clock.

Outcomes

20+
sales assistants consolidated into one
250,000
queries answered by Sales Assistant, saving hours on research and insights

Opportunity

Our global salesforce moves fast—and they want to move even faster. We built our own AskSales AI assistant to empower IBM sellers with real-time insights and support. 

How to transform Sales

Tax compliance

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Outcomes

Tens of thousands
of hours on track to be saved annually
>95%
first-pass invoice review accuracy in tests across 18 of 19 invoice formats

Opportunity

IBM’s a global business. Inaccessible and incomplete data makes our compliance work a tedious, manual grind. We collaborated  with Ernst & Young LLP (EY) to make our data tax-ready and unlock data-driven insights for our organization. 

How to transform Tax compliance

Group of people collaborating on a whiteboard with markers and sticky notes.

The learnings

The roadmap to success is in your hands.

Transformation isn’t a one-time event; it’s a fundamental shift in how work gets done.

The next phase of IBM’s transformation will combine our domain assistants into AskIBM, a single super-powered, autonomous AI agent. 

Now, it’s time to start your enterprise transformation. 

Before you begin
Eliminate, Simplify, Automate (ESA)

Achieve the foundational elements for transformation: Eliminate repetitive tasks, streamline and automate workflows, build a data foundation and identify small challenges with big impact.    

Define success

Identify your transformation goal. Make it challenging, bold, measurable and tie it to your business outcomes.    

Assemble your avengers

Get leadership buy-in to ensure your AI initiatives are positioned for long-term success and build cross-functional SWAT teams to find areas of opportunity.    

While you transform
Embrace change

Inspire your employees with AI-focused learning and growth opportunities that make change exciting, not intimidating. 

Create domain assistants

Build AI agents tailored to your business functions. Train them on internal data and ensure they can escalate to humans when needed.   

Pilot fast, scale smart

Stack initiatives and align domain projects. Start small, learn quickly and scale what works. 

After the transformation
Prepare for agentic AI

AI agents can autonomously orchestrate outcomes. Set strong guidelines before you deploy them. 

Keep on upskilling

Invest in ongoing training in AI literacy, data fluency and prompt engineering, so employee skillsets remain relevant and adaptable. 

Tell the real story 

Share your wins and your losses. Transformation is messy, iterative and bold. That’s what makes it achievable.

Take the next step in your AI journey

With watsonx Orchestrate, you can create new agents in minutes and maximize your existing AI investments. Seamlessly integrate your enterprise capabilities, enhance collaboration and drive efficiency at scale with the full power of agentic AI.

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  2. Build AI agents with watsonx