USD 2 billion in productivity gains. That was the goal.
When IBM accepted this challenge in 2023, there was no roadmap for success. We had to forge our own path to transformation. Part of this was becoming client zero and reimagining every part of our business with an AI-first, hybrid by design strategy. We made some mistakes along the way, but those mistakes inspired us to dig deeper, take more risks and turn errors into opportunities.
Three years later, we’ve surpassed our goal with USD 4.5 billion in savings—and counting.
Our journey has proven that AI, hybrid cloud and automation, combined with the right supporting strategies, can deliver business value at scale—if you know how to make them work for you. That’s what our transformation helped us figure that out. We want to help you do the same.
Applying AI alone doesn’t move the needle at the enterprise level. So, we looked beyond our functional silos and examined our organization and its challenges as a whole. Through that lens, we saw where and how AI and other transformational technologies and techniques would have the most impact across IBM.
What role did AI play? We purpose-built multiple AI assistants and integrated them into the HR, IT, procurement, sales and tax domains that help keep our business running. Each assistant was made with AI productivity tools from the IBM watsonx® portfolio of products.
IBM handled more than 11 million HR interactions in 2024 alone. Giving IBM employees positive employee experiences meant creating an impactful HR solution.
-Analyze old HR support tickets to identify your top issues. -Identify opportunities to enhance the user experience.
-Map out the user support journey from first contact to final resolution. -Fine tune or discontinue support channels that aren’t meeting your needs. -Offer 24x7 digital assistant support.
-Develop a conversational assistant using AI tools. -Integrate core domain capabilities into your support solution. -Test it out with a small user base and make sure it meets your success criteria.
-Scale user testing gradually. -Launch beta releases to targeted departments before doing a global rollout. -Keep refining workflows after each rollout.
Downtime and technical issues can stop productivity in its tracks. We had to find a way to respond fast and with accuracy.
-Define your transformation goals. -Standardize KPIs and value categories. -Form a cross-functional steering committee for governance.
-Do discovery workshops to identify challenges. -Focus on tasks with high volume, complexity or cost. -Build a business case using a benefit modeling framework.
-Use platforms such as watsonx Orchestrate to create domain-specific agents. -Start with prebuilt agents and customize them for your needs. -Integrate agentic AI into existing tools, such as Workday, Microsoft Outlook and SAP.
-Consolidate siloed systems and unify digital experiences. -Automate as many repetitive tasks as possible across every channel. -Empower employees and managers with intuitive AI interfaces.
Procurement needs 360-degree relationship insights and plenty of time to focus on balancing IBM’s spend management. Data silos and redundant tasks can eat up their workday. That’s why we created the AskProcurement AI assistant.
-Multi-agent orchestration -Third-party integrations -Continuous learning and improvement
-Build a business case using IBM’s benefit modeling framework. -Use gen AI to draft requests for proposal (RFPs), emails, reports and summaries. -Focus on areas where content generation is repetitive but requires contextual accuracy.
-Go from descriptive insights to forecasting and recommending actions. -Integrate predictive models into decision-making workflows to better manage risks and opportunities.
-Jumpstart transformation with prebuilt agents, templates and workflows for common business needs. *IBM agents were deployed in a day using watsonx® accelerators and low-code tools.
Our global salesforce moves fast—and they want to move even faster. We built our own AskSales AI assistant to empower IBM sellers with real-time insights and support.
-Use gen AI to mine content and create personalized messaging based on client profiles, industry trends and past interactions.
-Bring all your siloed information together on a single, centralized interface using APIs and data orchestration tools.
-Find areas where employees are spending too much time on repetitive tasks. -Measure the time spent on prospecting and outreach, data mining and incentive and commission workflows.
-Bring stakeholders from sales, IT, operations and research together. -Co-create AI solutions as a team to get quick buy-in and smooth out the implementation process.
IBM’s a global business. Inaccessible and incomplete data makes our compliance work a tedious, manual grind. We collaborated with Ernst & Young LLP (EY) to make our data tax-ready and unlock data-driven insights for our organization.
Figure out where manual processes are slowing you down or increasing risk. -Focus on challenges that have a measurable impact on cost, time or compliance. -Get leadership on board to drive urgency and support.
-Pursue partners who bring specialized knowledge in technology, strategy or industry. -Create cross-functional teams that blend business insight with technical expertise. -Use collaboration to co-create practical, scalable, low-risk solutions.
-Autonomous workflows depend on tax‑ready data available in real time. -Data is your differentiator. Unlocking it increases accuracy, speed and auditability.
-Look for platforms that can integrate with your current systems and workflows. -Prioritize AI tools that provide transparency, security and adaptability. -Use your AI provider as an AI orchestrator to tap into pretested integrations and best practices.
-Choose high-impact use cases where AI can deliver quick wins, such as high-volume, rules-driven areas including sales and use tax, VAT, property tax, balance mapping and reconciliations. -Use MVPs to get feedback, improve how work gets done, and show ROI.
-Maintain relationships with trusted partners. -Share knowledge to uncover opportunities for innovation. -Promote ongoing experimentation and learning across departments.
Transformation isn’t a one-time event; it’s a fundamental shift in how work gets done.
The next phase of IBM’s transformation will combine our domain assistants into AskIBM, a single super-powered, autonomous AI agent.