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Pictograms

IBM takes a universal approach to generating pictograms, both informative and illustrative. They’re used across various applications—communications, digital experiences, presentations and merchandise. Like our IBM Plex® typeface, they serve as connective tissue between a variety of experiences.

Resources

IBM Developer pictogram assets
box.com
Pictograms feature card

Learn more about IBM pictograms

Developer selected pictograms

City pictograms

IBM Developer features city pictograms prominently across the brand. Shown here are examples of IBM city pictograms. The individual artwork files are named based on the cities they represent. You can find these pictogram assets and sets for download from the IBM Design Language Pictogram Library.

Amsterdam (Canal)Amsterdam (Canal)
AustinAustin
BangaloreBangalore
BarcelonaBarcelona
Beijing (Municipal)Beijing (Municipal)
Berlin (Brandenburg Gate)Berlin (Brandenburg Gate)
BostonBoston
CairoCairo
ChicagoChicago
Copenhagen (Planetarium)Copenhagen (Planetarium)
Dubai (Skyscraper)Dubai (Skyscraper)
Dublin (Castle)Dublin (Castle)
London (Expanded base)London (Expanded base)
Madrid (Skyscrapers)Madrid (Skyscrapers)
MelbourneMelbourne
Mexico City (Angel of Independence)Mexico City (Angel of Independence)
Milan (Skyscrapers)Milan (Skyscrapers)
MoscowMoscow
MunichMunich
New York CityNew York City
Prague (Charles Bridge Tower)Prague (Charles Bridge Tower)
RomeRome
San FranciscoSan Francisco
Sao Paulo (Expanded base)Sao Paulo (Expanded base)
SeattleSeattle
SingaporeSingapore
StockholmStockholm
Tel AvivTel Aviv
Tokyo (Volcano)Tokyo (Volcano)
TorontoToronto
VancouverVancouver
Washington, DC (Monument)Washington, DC (Monument)

Contributions

All IBM Icons are drawn as if they come from the same hand, each being part of a larger lexicon, used by all of IBM. The IBM Brand team welcomes new contributions. If you’d like to try your hand at a new design, find guidelines for creating pictograms on the Contribute page.

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