Every day, U.S. government entities interact with millions of citizens in the execution of their core missions. And while missions vary among organizations, one thing remains constant: serving the citizen – the taxpayer, the traveler, the veteran, the student. Serving the citizen is and always has been the foundation of our government.
But rapidly advancing technical innovations are fundamentally changing user expectations. Today, the last best experience that anyone has becomes the minimum expectation for the next experience. With these changing dynamics as a backdrop, organizations must begin to reimagine how they innovate, operate and engage with clients. At IBM, we call this Digital ReinventionTM.
This design practice represents a significant shift in the way organizations approach challenges in order to improve the lives of their clients. It also encompasses a distinctive culture that helps accelerate innovation and human-centric product and services delivery. At IBM, our mission is to co-create with clients, contemplating throughout the needs and experiences of the end user.
This week, we officially opened the doors to an IBM iX Studio in Washington, D.C. – the latest addition to the network of 35+ IBM design studios worldwide, where design thinking translates into business outcomes. The studio primarily will serve U.S. federal clients, and is open to state, local government and commercial clients as well.
Our IBM iX teams blend strategy, technology and creativity to tackle the most difficult challenges. IBM iX Studios provide unique, highly collaborative spaces where our teams and clients can co-create in new ways and in an atmosphere that cultivates innovation. You can feel the energy, see work in progress, and witness a distinctive culture of design.
A design-driven approach hastens the pace of outcomes that impact myriad industries and end-users. The concept infuses science and technology with creative thinking and initiatives, embodying a new era for design, development and consumption worldwide. Design culture and thinking are helping private and public sector entities reinvent the ways in which they tackle business challenges and get to enduring, user-centric solutions.
French essayist, Joseph Joubert, wrote in 1896: “It is better to debate a question without settling it than to settle a question without debating it.” For the last 15 years, I’ve led the nation’s most popular debate organization, ProCon.org. While our public charity has served more than 180 million people since 2004, our obsession with […]
From precision manufacturing and aerodynamic calibration, to tire selection and race-day strategy, Formula One racing is a data-driven sport. To win, racing teams must excel on the razor’s edge, balancing control and strategy with technology and the ability to make critical, real-time decisions in a high-stakes, high-speed environment. Cars can accelerate to 100mph in less […]
As a young boy, Spike Beitzel visited an uncle who lived on a high, windy bluff in Nantucket. He wondered why the houses in the small community were made of wood. “Rigid houses would have been knocked down years ago,” he recalled, drawing on the reference to talk about IBM. “We have to be flexible […]