Design Thinking

Design-Driven Approach Geared for Government Agencies

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Every day, U.S. government entities interact with millions of citizens in the execution of their core missions. And while missions vary among organizations, one thing remains constant: serving the citizen – the taxpayer, the traveler, the veteran, the student. Serving the citizen is and always has been the foundation of our government.

But rapidly advancing technical innovations are fundamentally changing user expectations. Today, the last best experience that anyone has becomes the minimum expectation for the next experience. With these changing dynamics as a backdrop, organizations must begin to reimagine how they innovate, operate and engage with clients. At IBM, we call this Digital ReinventionTM.

This design practice represents a significant shift in the way organizations approach challenges in order to improve the lives of their clients. It also encompasses a distinctive culture that helps accelerate innovation and human-centric product and services delivery. At IBM, our mission is to co-create with clients, contemplating throughout the needs and experiences of the end user.

This week, we officially opened the doors to an IBM iX Studio in Washington, D.C. – the latest addition to the network of 35+ IBM design studios worldwide, where design thinking translates into business outcomes. The studio primarily will serve U.S. federal clients, and is open to state, local government and commercial clients as well.

Our IBM iX teams blend strategy, technology and creativity to tackle the most difficult challenges. IBM iX Studios provide unique, highly collaborative spaces where our teams and clients can co-create in new ways and in an atmosphere that cultivates innovation. You can feel the energy, see work in progress, and witness a distinctive culture of design.

A design-driven approach hastens the pace of outcomes that impact myriad industries and end-users. The concept infuses science and technology with creative thinking and initiatives, embodying a new era for design, development and consumption worldwide. Design culture and thinking are helping private and public sector entities reinvent the ways in which they tackle business challenges and get to enduring, user-centric solutions.


To learn more about IBM’s Washington D.C. design studio, located at 1440 G St., N.W., visit

Vice President and Partner, IBM GBS Public Sector

John Armstrong

Managing Partner, North America Leader, Digital Strategy and IBM iX

Jeff Zych

Fantastic design studio and great video. Would love to bring clients to see it if we are able and it makes business sense in the near future. #Impressive!

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