For over 20 years, Eric Pilkington has been a leader in developing innovative approaches to marketing communications and technology. Eric Pilkington is a Global Partner within IBM's Digital Strategy group and is primarily responsible for building IBM's Growth and Innovation practice. A strategist, technologist, and serial entrepreneur, Eric has helped companies discover and achieve new pathways for growth across a wide range of industries. He prides himself on his incredible ability to identify real market frictions and to solve them in "10x better ways".