How to gain a competitive edge with real-time personalization
September 20, 2016 | Written by: Johan Hoffert
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We live in a digital age where an ‘always on’ attitude means customers expect you to go further to meet their needs. Analysis from Econsultancy shows that a massive 94% of businesses say personalization is critical to their success as it promises to get the right communications, to the right person, through the right channel, at the right time.
But if everyone’s personalizing their marketing, how can you stand out from the crowd?
Gain a competitive edge through real-time personalization
Helping you optimize live customer engagement, IBM Marketing allows you to act on what you know about your customers and what they are doing in the current moment. By immediately reacting to customer behavior on the site, you benefit from:
- Increased relevance and engagement
- Demonstrating you’re listening to the customer’s exact needs
- Guiding your customer through their buyer journey
- Opportunities to cross-sell and up-sell with ease
Discover more about how IBM Marketing can give you the competitive edge here.
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