Aaron Purcell

Business transformation November 23, 2020

Preparing your eCommerce platform for the most digital holiday season ever

4 min read - As we carry on with our lives—and head into the holidays–in the middle of a pandemic, it is becoming increasingly evident that consumer expectations, preferences and behaviors have been permanently altered. We, as consumers have been demanding higher convenience, user…

Business transformation September 30, 2020

3 lessons in personalization from the retail industry

4 min read - Waves of COVID-19 cases and varying regulations have created complexity for companies trying to maintain customer relationships in a new reality. By necessity, companies have digitized many touchpoints in the customer journey that used to involve in-person interactions. And as…

Business transformation September 4, 2020

Banks can meet the challenges of personalization with security-rich hybrid cloud

3 min read - Industries like banking, government and healthcare face more challenges when it comes to delivering world-class customer experiences. For instance, banks must protect our data, while using data-driven marketing to provide tailored experiences that raise customer satisfaction.

Business transformation August 27, 2020

How can technology help us go back to school, in person and remotely

4 min read - Globally, 1.2 billion students are currently affected by nationwide school closures. More than 70 countries recently announced plans to reopen schools for in-person learning, according to a recent study by UNICEF, while other schools will offer distance learning options or…

Business transformation August 7, 2020

Your customer data is personalization gold. Eight principles to mine it effectively.

3 min read - Imagine you’ve built a village atop a gold vein. This gold vein could unlock the potential of your village – turning it into an empire. Unfortunately, your village may be unable to mine the gold and extract its value. This…

Business transformation April 13, 2020

Why a great personalization strategy matters now more than ever

3 min read - As consumers grapple with their “new normal” and the rapid pace at which it evolves, their expectations and priorities will continue to shift. To remain relevant and helpful in these trying times, companies and brands must deliver contextualized and differentiated…

Business transformation November 21, 2019

Activate your CX North Star by focusing on enterprise experience

5 min read - “Making the world a better place,” as parodied by HBO’s popular TV series, Silicon Valley, is not a brand purpose. Especially in today’s virtual environment, companies realize that their brand needs to stand for something beyond just the transaction. Instead…