What is data quality?

Data quality enables you to cleanse and manage data while making it available across your organization. High-quality data enables strategic systems to integrate all related data to provide a complete view of the organization and the interrelationships within it. Data quality is an essential characteristic that determines the reliability of decision-making.

Data is a valuable asset that must be managed as it moves through an organization. As information sources are growing more numerous and diverse, and regulatory compliance initiatives more focused, the need to integrate, access and reuse information from these disparate sources consistently and trustfully is becoming critical. 

DataOps ensures that data quality is preserved to meet all your business goals across a business-ready data pipeline. By implementing a data quality solution from IBM, your organization can enhance data integrity to get the most from your informational assets. 

→ See why IBM is a leader in the Gartner Magic Quadrant for Data Quality Tools

Data quality benefits

Act on a trusted view

Provide all available and meaningful information about your customers in a trusted view. Accurately target your customers for cross-sell and up-sell opportunities while governing your data.

Accelerate data governance

Enhance data quality, create master views of key entities and manage diverse data across its lifecycle. Reduce time and cost of implementation to maximize ROI from key initiatives.

Modernize systems with consolidation

Consolidate applications, retire outdated databases and modernize systems. Automate business processes for cost savings.

In the spotlight

How clean is your data (Part1)

Learn the basics of data quality management and see how it requires regular assessment and remediation in order to continue to deliver business value.

How in-line address data quality delivers business ready data for AI

Get an in-depth look at how in-line address verification and geocode solutions are critical while running extract, transform, load (ETL) jobs.

What's new with IBM InfoSphere Information Server

Learn how the latest releases from IBM InfoSphere® provide the elements to create a trusted analytics foundation for digital transformation.

Data quality products

Modernizing information architecture for business-ready data

Ever focused on superior data quality and data governance, David Abayev, Data Quality Architect at Flagstar Bank, describes the strategy used to provide data citizens with the technology and information needed to analyze operational and customer trends and design new solutions.

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IBM InfoSphere DataStage®

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IBM InfoSphere Master Data Management

Manage master data for single or multiple domains, including customers, suppliers, products, accounts and more.

IBM Cloud Pak™ for Data

Use this flexible multicloud data platform to integrate all your data, whether on premises or on any cloud, while helping keep it more secure at its source.

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