What is data quality?

Data quality enables you to cleanse data and monitor data quality on an ongoing basis, ensuring the data is trusted by checking factors such as accuracy, completeness, relevance and age. Data quality is an essential characteristic that determines the reliability of data for making decisions.

Data is a valuable asset that must be managed as it moves through an organization. As information sources are growing more numerous and diverse, and regulatory compliance initiatives more focused, the need to integrate and access information from these disparate sources in consistent, trusted and reusable ways is also becoming critical. 

Data quality solutions from IBM can help you enhance data integrity to get the most out of your information assets, by responding to customer issues in a timely manner, meeting regulatory compliance requirements and identifying revenue opportunities.

See why IBM is a leader in the Gartner Magic Quadrant for Data Quality Tools


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Act on a trusted view

Provide all available and meaningful information about your customers in a trusted view. Accurately target your customers for cross-sell and up-sell opportunities, while governing your data.

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Accelerate data governance

Enhance data quality, create master views of key entities and manage diverse data across its lifecycle. Thus, reduce time and cost of implementation to maximize ROI from key initiatives.

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Modernize systems with consolidation

Consolidate applications, retire outdated databases and modernize systems. Automate business processes for cost savings.

In the spotlight

What's new with IBM InfoSphere Information Server v11.7

Learn how the latest release provides the elements to create a trusted analytics foundation for digital transformation.

How clean is your data (Part1)?

Learn the basics of data quality management. And see how it remains a  journey requiring regular assessment and remediation in order to continue to deliver business value.

InfoSphere QualityStage helped us materialize our new data quality rules in a highly flexible way. This was a key benefit, because we made lots of rule-changes in the early stages of the project while we were fine-tuning our information governance strategy.

Alex Souza, Innovation & Digital Transformation Advisor, Localiza

Related products

IBM InfoSphere Information Server

An advanced, end-to-end data integration platform that enables you to cleanse, monitor, transform and deliver trusted data

IBM InfoSphere Information Governance Catalog

An enterprise data catalog that allows users to create, manage and share a common business language and find, understand and analyze information

IBM InfoSphere Master Data Management

Manages master data for single or multiple domains, including customers, suppliers, products, accounts and more

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