IBM Innovation Studio - Amsterdam

Elevetad Amsterdam Sky view

Overview

Innovation Studios provide collaborative experiences - workshops; activations and showcases that connect you, our clients and partners, to the full power of IBM’s innovative technologies faster, bringing together the best of IBM’s expertise and experience.

What we do
Start by exploring what’s possible

Get an expansive view of your challenge with our industry and technology explorations and our immersive experiences.    

Then we’ll co-create new ways to speed your transformation

Define the best place to focus your energy through our assessments and design-thinking workshops.

Finish with a plan and make connections

Our in-house experts can help you prototype ideas, develop a roadmap, and quickly get to an outcome.

How we do it

Use case exploration

Curious about what deployment patterns we’re seeing as we work with our clients across industries? Let’s get inspired by others who have faced similar issues. Our industry exploration sessions are led by our industry experts who have first-hand experience in identifying challenges, discovering opportunities, getting to the heart of the problem, and designing and implementing solutions.

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Technology briefings

Interested in seeing the latest that IBM technology has to offer? Our technology briefings are led by technical experts who can walk you through what’s new, how you can leverage our offerings within your technology stack, and demonstrate the value you get with IBM.

 

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    Co-creation workshops

    Looking to make the most impact for your business? These collaborative sessions leverage IBM’s Enterprise Design Thinking to help you discover new opportunities and solve critical business challenges.

     

      People collaborate around a round table in a modern office, using sticky notes and whiteboards during a workshop session.

      Expert deep dives

      Need one-on-one time with our technical or industry experts? These tailored pre- and post-implementation engagements give you direct access to experts who help you scale your solutions, offer you perspective, and more.

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      Focused gatherings

      Curious about what deployment patterns we’re seeing as we work with our clients across industries? Let’s get inspired by others who have faced similar issues. Our industry exploration sessions are led by our industry experts who have first-hand experience in identifying challenges, discovering opportunities, getting to the heart of the problem, and designing and implementing solutions.

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      Market perspective and IBM point of view presentation

      Get inspired and learn from an outside in presentation on current technology topics and learn about IBM’s point of view and lessons learned (client zero).

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      Workshops
      Explore what is possible

      Our complimentary workshops begin by exploring the art of the possible and the power of technology to solve your challenges. Our immersive experiences, assessment exercises, expert deep-dive sessions, and demos will get you inspired for the rest of the day.

      We co-create new ways to speed your transformation

      Define the best place to focus your energy through our assessments, benchmarking, and design-thinking workshops.

      Finish with a plan and make connections

      Our engagements conclude with concrete ways for you to get started and reach outcomes faster. We’ll develop a roadmap together with clear, actionable steps and connect you with experts across IBM who can help.

      Innovation Studio Experiences

      Demonstrates the possibilities of technology

      Through in-studio demos and showcases we bring IBM technology to life and inspire visitors on how these technologies can help organizations become more efficient, more agile, and more innovative.

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      Client and Partner Stories

      The Client and Partner Story wall celebrates clients and partners and the success we’ve achieved together. The self-service activation provides inspiration as to how IBM works with clients to solve complex business challenges as well as how we have powered solutions across various industries on a global scale.

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        Quantum technology

        The Quantum System 1 ‘chandelier’ and the digital System 2 demo are the perfect backdrops to start the Quantum conversations. We will always bring participants in contact with a Quantum Ambassador, who can show and tell the state of current technology, the future advances planned on the roadmap, and explain use-cases from different industries angles.

         

          People view a gold quantum computer exhibit beside a wall labeled “Built by IBM Quantum System Two” at a technology event.

          Technology Atlas

          The ‘Technology Atlas’ is a strategic technical forecast of where a core set of technologies [AI, Automation, Data, Hybrid Cloud, Quantum, and Security] are progressing over the next years. We help to educate, and then ask clients and partners to explore the following: What are the challenges you are facing today? What do you hope to achieve over the near and long-term? And where do you need support co-creating? 

          The Atlas let clients explore how they can best position themselves to capture business value from emerging innovations. 

          eople view a gold quantum computer exhibit beside a wall labeled “Built by IBM Quantum System Two” at a technology event.

          Ferrari Sim Experience – Racing & Insight

          As the official fan engagement and data analytics partner of Scuderia Ferrari HP, IBM has designed, developed and delivered a completely re imagined mobile app for the team. It includes exclusive AI-generated content and insights produced by models built with IBM. Test your driving skills in the Ferrari simulator and learn more about how data can help improve your driving, hence the operations of your business.

          Rear view of a Formula 1 race car with an IBM logo on the rear wing, displayed on a studio floor with dramatic lighting.

          Experience Zone Hub

          Additionally our digital hub featurs the latest showcases and demos across various solution areas, highlighting the Open, Trusted, Empowered, and Targeted value proposition that differentiates in the competitive generative AI marketplace:

          • AI Governance
          • Asset Management
          • Data Security
          • Data Governance
          • Hybrid Cloud
          • Observability Solutions
          • watsonx Code Assistant
          • watsonx.data
          • watsonx Orchestrate
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          Our workshop topics
          Purple ornament representing watsonx
          Accelerate Business Impact of AI

          For CIO, CTO, LOB Executives​ or SW Developers to help unlock new productivity ​by building personalized AI assistants and agents.

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          Automation

          For CIOs, CTOs, IT Operations, and Developers to streamline integration, delivery, and operations through AI-powered automation—boosting efficiency, resiliency, and time-to-value.

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          Data for Generative AI

          For CDO, CTO, CIO, AI and Data leaders to simplify and secure data access across their enterprise for real-time analytics and AI, and reduce the cost of their data warehouses.

          3d render AI Governance
          Data Governance and Security

          For CDO, Risk & Compliance Managers, Data Protection Officer, CTO, Chief Privacy Officer, and Cybersecurity officers to stay up to date on the latest developments and proactively ensure a strong and layered data security strategy.

          flat abstract illustration depicting hybrid cloud network
          Hybrid Cloud/Z

          For CIOs, CTOs and leaders of AIOps, Operations and Architecture to showcase the value of an intentionally designed hybrid environment with and for AI.

          A woman works in the IBM Quantum lab
          Quantum

          For CIOs, CTOs, developers to learn quantum fundamentals and identify the value quantum can bring to your business. Explore industry use cases and create algorithms with hands-on workshops.

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          Quantum-Safe

          For CIOs, CTOs, and security leaders to stay up to date on Post Quantum Cryptography conversations, learn how to assess cryptographic risk, prepare for the quantum resistant security.

          Visitor's Guide

          IBM Innovation Studio
          Johan Huizingalaan 765
          1066 VH Amsterdam

          Travelling by Car​
          If you visit IBM by car, you can park free of charge in front of our office. 4 electric vehicle charging points available on a first comes first served basis.

          Public transport​
          From Amsterdam Central Station: take Metro line 51 towards “Isolatorweg”. Get off atmetro station “Henk Sneevlietweg” and walk in 19 minutes to the office.Or travel to Lelylaan station to transfer to bus 18.

          For more information about public transport, visit https://www.ovpay.nl/en/app.
          Train, tram, metro, and bus services across the country now offer fully contactless payment systems, allowing you to travel easily using your phone.

          Next steps

          Contact your IBM sales representative or IBM Business Partner today.