Business Challenges

    On September 25th, 2010, the LaM (Lille Modern Art Museum) and IBM have inaugurated the new museum premises after a 4-years closing. IBM Human Centric Innovation Center launched an outdoor visit mobile application, free to anyone going into the museum park, who wants to get more information (as an audio-guide) from one masterpiece to another one.

IBM´s Solution

  • Accessible for people with visual disability
  • Available in 3 languages : french, english and dutch
  • Easy to get via an internet connection

Business benefits

  • Allow the museum to attract new visitors
  • Prove the effectiveness of new technologies applied to the museum itself
  • Manage customized messages to the visitors
  • Based on IBM Human Centric Innovation asset and was hosted by a local business partner.

Related links

TagMyLAM mobile application

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