In today’s age of information, communication is the catalyst upon which incredible advancements within the commercial, healthcare, governmental and social sectors have come to bear. IBM is helping clients to understand the role of networking services in today’s society by enabling new business models and service innovations. This is Smarter Communications.
Explore new best practices in communications
It's more than talk
After a decade of meteoric growth, the telecom industry now faces mounting challenges. Not least of which is a need for telcos to rethink their identities as communication service providers (CSPs).
The reason is change. Personal communication technology has evolved from a way to stay in touch into entertainment on demand, an office wherever you go, and social networks and streaming media as constant companions. Industries and municipalities are also coming up with new ways to improve lives using broadband. Simply put, healthcare, education, utilities and other vital services will never be the same, thanks to creative thinking and high-speed data transfer.
On a smarter planet, almost anything can become digitally aware, instrumented and interconnected. We have the connections, processors, analytics and capabilities powerful enough for trillions of devices to talk to each other and improve the way the world works.
A busy signal is not an option
The infrastructure's need to grow up and the communications providers need to keep up come at great struggle when you consider that worldwide consumer broadband connections are predicted to increase 7.9% from 367.6 million in 2008 to 498.8 million in 2012.
Realising the potential of smarter communication technology will require the infusion of new capabilities and models into our systems to make it easier for devices to transmit and interpret data, provide more secure connections, and protect identities. And new ways for traditional communications providers to stay strong and relevant-for example, through moving into adjacent markets (telemediacy) such as healthcare and transportation, and maintaining the backbone for two-way smart utility meters, to name two.
Attendees of the 2010 Smarter Industries Symposium in Barcelona, Spain (US), identified three critical actions for communications providers to both meet the challenges of the marketplace and capitalise on opportunities:
- Leverage their unique assets to offer value to adjacent industries.
- Implement cloud technology to increase revenue through the delivery of new services quickly.
- Deploy analytics to differentiate the customer experience and improve customer satisfaction.
Register now to download The Smarter Industries reports (US) to read more about the results from the 2010 Smarter Industries Symposium.
A series of conversations for a smarter planet
Becoming a cloud service provider: the evolution
Cloud offers the opportunity to expand beyond the traditional communications market. What strategy? How to choose partners? Where do you start?
10 Essentials for CSPs to succeed with cloud-based services
"Of all the players in the nascent cloud services market...communications services providers are the best positioned to successfully deliver on the cloud vision." —Stratecast, a division of Frost & Sullivan
Extending broadband's reach
Through online electronic health records, remote monitoring of vital statistics and on-demand transmission of patient data, medical facilities and patients alike are finding that broadband can help save time, money and lives-especially when the communications infrastructure is extended to rural areas that aren't served by a local hospital or clinic. Billions in healthcare spending on eldercare and the chronically ill could be saved through the use of telemedicine, which reduces the need for onsite visits, hospitalisation and assisted-living care.
National and local governments worldwide are shoring up their communications infrastructures by devoting millions to stronger, more extensive broadband availability. For example, the American Recovery and Reinvestment Act of 2009 (ARRA) provides US$7.2 billion in grants, loans, and loan guarantees to deploy broadband infrastructure in unserved and underserved areas, and encourage development of distance learning and telemedicine. And the Australian government is sponsoring the National Broadband Network (NBN), an AUS$43 billion fiber-to-the-home (FTTH) network meant to provide 100 MBps broadband access to 90% of Australians over the next eight years.
In addition to enabling microdonations worldwide via texts sent to aid organisations, wireless connections directly saved several people trapped in the rubble of the Haitian earthquake: a U.S filmmaker survived his injuries by consulting a first-aid smartphone app (link resides outside of IBM), and a mother and daughter sent text messages that led to their rescue (link resides outside of IBM).