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Data is a Game Changer

Data is a Game Changer.

Game Changers blog

Game Changers is an IBM-sponsored blog intended to provide you with thought-provoking content and a place to discuss significant issues. It is our hope that you will want to share some of the posts you read on this blog with your friends and peers. We feel that while this blog is not going to provide all of the final answers, it will give you an excellent starting point for conversations around analytics in sports.

Importance of serve and return

The game used to be dominated by top servers. That has shifted over the years to the top serve returners.

Federer at Wimbledon

The difference between winning and losing.

French impressionists

France has 7 men in the ATP top 50 (second only to Spain), but 0 in the top 10.

French Open

The Masters

Leicester Tigers

Predictive analytics helps a popular English rugby union club sidestep injury.

US Open

At the U.S. Open, IBM and the USGA use analytics, cloud and mobile technologies to bring fans around the world closer to the action on the course at Merion Golf Club.

Serve and volley

Since 2002, serve and volley has become and endangered species at Wimbledon.

Style of play

Small statistical differences set top players apart.

Service with a smile

Roger Federer's first serve is such a key to his success for several reasons.

King of Clay

How to beat the king of clay at Roland Garros.

IBM and the four Grand Slams™

IBM's involvement with Grand Slam tennis doesn't end with the Australian Open. The same dedicated team of IBM experts partner with all four tennis Grand Slams. The same sophisticated solutions that enhance the fan experience also provide a vital resource to the media, coaches and players.

Masters Golf Tournament

Masters Golf Tournament

Augusta National strives to continually present the Masters Tournament in the most compelling way possible through innovative use of digital technology. Whether you prefer iPads, iPhones or Androids, apps or mobile websites, there’s a way for fans of the Masters to watch live video on eight channels, follow current scores, read the latest news and see highlights.


Rugby: IBM TryTracker

IBM TryTracker

IBM TryTracker provides analytical detail during the match, helping fans engage and providing coaches and broadcasters with valuable real-time data.

Four seconds - The 2014 Wimbledon story

Four seconds - The 2014 Wimbledon story

How IBM Interactive Experience serve up an immersive Wimbledon experience to fans around the world.

Wimbledon: Tennis made with IBM Cloud

Wimbledon: Tennis made with IBM Cloud

Wimbledon uses IBM Analytics' data visualization tools to provide real-time score and statistical data so that tennis fans know what's happening and why.

IBM Sports Instagram

Capturing the intersection of technology and sports.

Keys to the Match

IBM SlamTracker™is a real-time stats and visualisation platform that leverages IBM's predictive analytics technology. IBM SlamTracker™ analyses over eight years of Grand Slam data (over 41 million data points), to identify patterns in player styles. Before each match, IBM analyses historical matches between the players (for first-time matches, players with similar styles are analysed). This analysis identifies key performance indicators—what players need to do to succeed in a match—known as 'Keys to the Match'. During the match, each player's performance is measured against their keys and updated in real time on Grand Slam websites, providing fans with a deeper level of insight as the match unfolds.

Miami Dolphins

Miami Dolphins

Sun Life Stadium is using insights found in data to help predict crowd behavior and create a better fan experience.

Vancouver Canucks

Fresh off a Stanley Cup run, the Canucks needed to stay ahead of demand for their digital content. High-performance storage and streaming HD proved to be the right game plan.

Vancouver Canucks

Elizabeth O'Brien

Elizabeth O'Brien manages strategy and marketing for IBM's global sponsorship portfolio. She collaborates with IBM's tennis, golf and entertainment partners to create technology solutions that will drive business results for the properties and will empower and improve fan, player, coach and media experiences. Elizabeth focuses on using social and mobile platforms to showcase IBM's Analytics and Cloud solutions.

As a tennis and golf player (in the weekend warrior category), Elizabeth is an avid fan and user of the technologies that make watching tennis and golf a fantastic experience on site and around the world.

Follow Elizabeth: @eryanobrien

Christina Warren

Christina Warren is a writer, speaker, podcaster and video host. Christina is Mashable's senior tech analyst, where she writes about technology, mobile computing, development and design, with a focus on the intersection between new media and technology. She has been featured on CNN, NPR, Bloomberg, WSJRadio, the BBC, Fox News and Marketplace Radio.

As a speaker, Christina has presented at Yale University, the Handheld Librarian Conference, SXSW Interactive, NAB Show and other events and conferences across the country.

Before joining Mashable in 2009, Christina was the deputy editor at Download Squad and The Unofficial Apple Weblog. She has also written for USA Today and for AOL's StyleList Blog. From 2009 - 2010, she was also an associate editor at AMC Entertainment's Script-to-Screen blog. You can hear her dulcet tones on an assortment of podcasts at 5by5.tv.

Christina lives in Brooklyn with her husband and their computer collection.

Follow Christina: @film_girl

Amy Webb

Amy is CEO of Webbmedia Group (http://www.webbmediagroup.com), a digital strategy agency that focuses on near-term emerging technology trends. She and her team help Webbmedia Group’s clients prepare for future business disruption using research, ideation and a vast knowledge of digital media. Webbmedia Group’s clients include Fortune 50, Fortune 100 and Global 500 corporations as well as media organizations and government agencies. Amy's expertise is widely sought in a variety of industries.

Amy has been a Lecturer at the Columbia University Sulzberger Program at the Graduate School of Journalism since it began in 2007. She is a Delegate on the U.S.-Russia Bilateral Presidential Commission, a member of the Academy of Television Arts & Sciences (Interactive Media Peer Group) and helps judge the Emmy awards.

Amy is also a former member of the Board of Directors for the Online News Association and serves on a number of advisory boards, including the SXSW Accelerator, Temple University’s Journalism Program, TheLi.st, International Center for Journalists and International Press Institute. In 2011,

Amy co-founded Spark Camp (http://www.sparkcamp.com), a popular invitation-only retreat for influential people working in technology and media. Amy writes the “Data Mine” column for Slate.com and is the bestselling author of "DATA: A LOVE STORY: How I Gamed Online Dating To Meet My Match," which has been featured in People Magazine, Good Morning America, The View, Marketplace, the Wall Street Journal, CNN, The Guardian, Wired, Elle Magazine, the New York Times, the Washington Post, Time Magazine and elsewhere. Follow her using @webbmedia on Twitter and most social networks.

Follow Amy: @webbmedia

Nicole Jeter West

Nicole Jeter West serves as Director, Digital Strategy and Partnerships, for the United States Tennis Association, with a focus on the US Open, the highest-attended annual sporting event in the world.

In this role, Jeter West manages digital partnership relationships and communications with US Open partners and their agencies in addition to overseeing the monetization of all USTA digital media platforms. She is responsible for the development of strategic solutions – including building brand equity, digital sponsorship sales and fulfillment – as well as business development across all digital platforms of the USTA digital network (USTA.com, USOpen.org and EmiratesUSOpenSeries.com, among others).

Previously, Jeter West served as the Director, Marketing for Professional Tennis, at the USTA, overseeing marketing functions including strategic planning, branding, ticket sales, agency relationships, market research, media planning and database marketing for the US Open, Emirates Airline US Open Series, Davis Cup and Fed Cup.

In her first year with the USTA, Jeter West has increased the ROI on media plans and focused on efficiencies in the ticket sales process, co-created a social media platform targeting more than 2 million tennis fans to promote the Emirates Airline US Open Series and led a cross-functional task force to innovate the US Open fan experience.

Jeter West has more than 12 years of marketing and leadership experience working in the areas of sponsorship, customer retention, research, ticket sales, event planning and community relations. She began her professional career with the NBA’s New York Knicks in 1999 as a trainee, assistant and manager until 2003. After working in various advertising agencies, including The Mixx in New York and founded NJW Marketing Consultants in Piscataway, N.J., she returned to the Knicks in 2006 as marketing director, managing all aspects of branding and marketing partnership activation. In 2010, Jeter West was hired as chief marketing officer of Evelyn’s Kitchen, working there until assuming a position as director of marketing with the USTA in 2011.

Jeter West received a B.A. in marketing from University of Delaware in 1999, and in 2002 she added an Advertising Campaign Strategy Certificate from the NYU School of Continuing & Professional Studies in New York as well as a Leadership Development Certification from the Center for Creative Leadership in La Jolla, Calif. Jeter West and her husband, Rodney, reside in New Jersey with their children, Xavier, Tyler, Sydney and Rebecca.

Patrick G. Childress

Patrick G. Childress has been creating digital brand platforms for live sports events since Tiger Woods won his first Masters. In his current role within IBM's real-time events practice, Patrick leads the strategy, design and development of multi-channel digital programs -- including desktop web, mobile web, and phone and tablet apps -- for high-traffic sports events like the U.S. Open golf championships, The Australian Open and US Open tennis championships.

Roxanne Reynolds-Lair

Roxanne is the CIO at FIDM/Fashion Institute of Design & Merchandising, a co-educational, specialized, private college dedicated to educating students for the Fashion, Graphics, Interior Design, and Entertainment industries. Under her guidance, FIDM won four IBM/COMMON Innovation Awards for technology solutions using IBM i.

An accomplished public speaker, Roxanne has spoken on innovative technology solutions as well as management and motivational topics at venues including IBM Connect, Lotusphere, IBM Impact, COMMON, Ocean and keynoted the 2011 RPG and DB2 Summit. She participated in various industry panels including the CIO panel at the IBM Business Partner Leadership Conference, Key Info CIO Retreat, IBM Cloud Summit and the Digital Asset Management conference.

Roxanne was featured in the Women in Technology supplement of IBM Systems Magazine for 2012 as well as articles in IBM Systems magazine, CIO, IT Jungle, System i News and MC Press. She is a recipient of the Distinguished Service Award at COMMON

Roxanne is actively involved in providing input on future technology direction as a member of the COMMON America’s Advisory Council for the IBM i and Power platform; the IBM Portal Advisory Council and the IBM eSupport Client Advisory Panel. She is working with IBM VP Sandy Carter’s Women in Leadership group and the Social Business Adoption Council 101. Roxanne chairs and facilitates the COMMON IT Executive Conference.

Roxanne is passionate about finding the best technology solution to meet business needs in a simple, elegant manner.

You can follow her on Twitter @IBMiCiO