Social Business

How does a business become a social business? IBM has identified a foundational set of capabilities that—when implemented as a whole—can allow your business to become more social. To socially enable your workforce, improve customer care and insight, and enhance product and service innovation, an organization must consider how it will Reach, Engage, Discover, and Act as it becomes a social business.

Reach people where they live and work

• Connect through identities on consumer, B2B and corporate social networks
• Communicate on the associated channels
• Strategic technologies: social networks, identity systems, communication, channels

Enable people to engage productively in a business context

• Develop personal insights and collective intelligence
• Facilitate emergent processes
• Strategic technologies: engagement applications, social connectors, content services

Monitor and analyze social data to discover new business insights

• Analyze identities, social graphs, communication channels and social content
• Identify opportunities, problems, solutions, valuations, etc.
• Strategic technologies: social analytics, social monitoring, optimization

Act on insight for business advantage

• Integrate social capabilities into the enterprise in order to act on new opportunities, make better decisions, optimize processes in real time, and govern and manage risk
• Strategic technologies: process management, information integration, governance, risk and security solutions, solution lifecycle, management